際際滷

際際滷Share a Scribd company logo

Weacons overview

Milenko Halat Pardo
Milenko Halat Pardo

Overview of Weacons concept and technology. Following the lines of the "physical web", it is proposed an appealing way to provide useful information to the user related to its location. Much as Google Now, but each provider controls the content. Some comparision with Beacons' technology. But Weacons doesn't require any specific hardware! No ad-hoc app developments, no IT consultancy! Today is in prototype phase, only on Android

1 of 41
Download to read offline
Weacons Overview Asseenonyoutube
We know what you need when you are there
1. Concept What you need, at your hand, without asking for.
IMAGINE You just go around, as always, and your phone (or your watch) notifies you that it has information you may need just because you are there. Effortless and in not invasive way. Also, it gives you some magic buttons to ease your life: avoid queuing, call the waiter, see again the goal at the stadium, choose a song in the pub...
Feelingnudenothavingdataconnection? Are you abroad, or in the underground, without roaming or mobile connectivity? Not a problem. It will work anyway.
2. SomeExamples The possibilities are endless
Youjustarrivedtotheairport... ...very late; you don't have time to look for the gate on the screens.
Place your screenshot here Flightinfo&flightalerts No need to check continuously the screens! It magically appears in your hand. Plus, it informs you of any change on your flight.
Inamuseum? Buy tickets, get information (audio, pictures and video) of items.
Place your screenshot here PersonalAudioguide Get a notification when they are about to close or for any communication, like lost items.
Newbuilding How much for the apartments? How many of them are still available?
Place your screenshot here Takeanappointment See apartments availability, blueprints and prices, navigate in a 3-d tour, etc.
Coffeeshop Choose the next song to be played, as a virtual jukebox
Otherexamples Where Restaurant Underground Gym Company What Menu in your language, always updated. Vegane filter. Call the waiter. See lines & stops diagram. See timetable, incidents, delays. Calculate your route. See available activities in a timetable, their trainers, how many people in each one. See the number of employees, job offers, Linkedin profiles, exchange listing and main products & services.
whataboutmybusiness? We have some ideas, but you probably have lots!
Place your screenshot here undercontrol We hate spam. Turn off what you are not interested in. Also, the system learns your preferences.
1000apps? Just one app, for all kind of places. You dont even need to open it.
3. Users Benefits & Concerns
Forusers... No need to register or log in. No need to turn-on anything, like bluetooth for detection. No GPS usage (we care about battery draining) Its free. One single app for every environment No spam. Turn off one Weacon, one type, or silence it at all. Get special discounts. Privacy is respected. Get WiFi connection automatically.
4. Clients How & What is needed
ForClients(Contentproviders)... Manage your content, from website or app. Update it as often as you want. Add interactivity. Use predefined templates. Learn about clients habits. Engage through personalized offers and coupons. Integrate with your information systems. Free basic plan. No special hardware. No consultancy.
WhatcanIget? Engagement You will be able to tell new clients from regular ones. Plan different strategies for engagement and fidelization. Visibility You made an effort on your website, your app or social networks. We put it in hands of people who value your brand. Quality Improve the experience of your users providing dynamic information, quick service or new functionalities. Easy Your business is already complex. We arent adding any new process. You may add functionalities if you think they worth in your case. Analytics Have data about clients habits to support your business decisions. Or to discover new opportunities. Communication Get a new, clean way to communicate to your clients, making differences if they are physically at your place.
5. Money Where it comes from?
MakingMoney Weacons concept its so wide that we have too many options to monetize. Having too many options isnt a problem if you have the right tools for deciding. Indeed, it is the ideal scenario. In the critical-mass type of business it worth to wait a little to have revenues: Any obstacle to gain users will slow down or even kill the project.
Users Its hard to get money directly from them, (specially in Android). On the other hand, they give little value to personal data, or Advertisement reception. A portion of users is open to pay for special features of a service they already know. SourcesofMoney
Providers They have a better understanding of investment and ROI. They are willing to pay for something that proves to generate incomes directly or indirectly the competence or many others have the risk is controlled (little effort of adoption, easy to quit, conditions are stable, reputation is safe) SourcesofMoney
SourcesMoney 3rd-Parties Interested in by-products. Normally its the data gathered. They are willing to pay for data that: is structured accessible (a well-made API, for instance) updated pricing is on demand / scalable
So? Taking into account these considerations several monetization channels must be evaluated together with their impact and timing. For instance: Banners on app. (Worse the experience) generic publicity publicity of surrounding places On app payments (resturants, tickets) Sending custom notifications (per unit or flat rate) API for providing restaurant menus Getting alerts on flights Advanced analytics and alerts
6. RoadtoMarket What are the right steps?
Minimizingrisks Too innovator Some of the functionalities of Weacons are products or even companies by themselves in other markets. Study and transplant! (with care, success in different markets is not granted). Then, expand slowly the functionalities over that base. Examples: Network of WiFi spots. iPass (Only 7 restaurants in BCN!) Flights info: Tripit (free, payment and subscription) FlightView (free, payment)
Minimizingrisks Few Weacons In a first stage, a minimal amount of Weacons can be created automatically or semi-automatically, chosen intelligently. Not only the content, but certain functionalities can be prepared without involving the provider who could ask a posteriori the control of its Weacon.
Minimizingrisks Too Confusing The users idea of whats this app for can be constructed by steps, adding types of business slowly. Also, each field has its own rules and dynamics. Not a good idea face them all at once.
There is no substantially new technology behind (as Google had its pagerank algorithm), so the system could be easily replicated. The model is more similar to Facebook, or Whatsapp: the volume of users makes the difference. So the growing process must be planned carefully: in early stage there is no risk, nobody cares about other app among thousands. But, reaching a country level, could get attention and be replicated in others by third parties Competitiveadvantage
Most related platforms are focused on recommendation. (Foursquare, Tripadvisor, etc.). Not really competitors. Indeed they are potential partners. Competitors,Recommenders
Apple (iBeacons) and Google (Uribeacons, Nearby, Eddystone) are interested in Context Awareness (It bodes well!). iBeacons needs custom apps Uribeacons provides only a URL, They all needs special hardware, change batteries, can be stoled! Requires bluetooth turned on They are more local(few meters). Therefore the applications are different respect Weacons. Competitors,Beacons
One possible happy ending for Weacons is being absorbed by Google Now, indeed. Weacons is about context awareness. The main competitor is Google Now. There are some fundamental differences: Competitors(GoogleNow) Range Weacons cares about 50mts from your position. Google Now, the city (In this sense is more recommendation). Push notifications Selective push notifications, including a novel communication channel. Content The content is basic and automatically generated by Google. Very basic functionalities (phone call, directions).
SmartWatches Perfect for Weacons! Now is the moment.
Prototype Made to check technical feasibility and test user experience. Implemented in Android. Videos showing different kinds of Weacons are available at: https://youtu.be/-XR8sDslmsw? list=PLW__jWN2yzTigIsrt6iZ- P6xK9txnRG8m Seeitinaction!
Comingsoon Android & iOS
CONTACT This material is not intended for public dissemination. Thanks to all that contributed to define the concept. PROJECT STAGE This project is early stage. Looking for talented Android & iOS developers, investors and mentors. Contact Milenko Halat. Weacons concept, branding, market study, risk assessment and prototype development. milenko@halat.cl
Credits This template is free to use under Creative Commons Attribution license created by www.slidescarnival.com

More Related Content

Weacons overview

  • 2. We know what you need when you are there
  • 3. 1. Concept What you need, at your hand, without asking for.
  • 4. IMAGINE You just go around, as always, and your phone (or your watch) notifies you that it has information you may need just because you are there. Effortless and in not invasive way. Also, it gives you some magic buttons to ease your life: avoid queuing, call the waiter, see again the goal at the stadium, choose a song in the pub...
  • 5. Feelingnudenothavingdataconnection? Are you abroad, or in the underground, without roaming or mobile connectivity? Not a problem. It will work anyway.
  • 7. Youjustarrivedtotheairport... ...very late; you don't have time to look for the gate on the screens.
  • 8. Place your screenshot here Flightinfo&flightalerts No need to check continuously the screens! It magically appears in your hand. Plus, it informs you of any change on your flight.
  • 9. Inamuseum? Buy tickets, get information (audio, pictures and video) of items.
  • 10. Place your screenshot here PersonalAudioguide Get a notification when they are about to close or for any communication, like lost items.
  • 11. Newbuilding How much for the apartments? How many of them are still available?
  • 12. Place your screenshot here Takeanappointment See apartments availability, blueprints and prices, navigate in a 3-d tour, etc.
  • 13. Coffeeshop Choose the next song to be played, as a virtual jukebox
  • 14. Otherexamples Where Restaurant Underground Gym Company What Menu in your language, always updated. Vegane filter. Call the waiter. See lines & stops diagram. See timetable, incidents, delays. Calculate your route. See available activities in a timetable, their trainers, how many people in each one. See the number of employees, job offers, Linkedin profiles, exchange listing and main products & services.
  • 15. whataboutmybusiness? We have some ideas, but you probably have lots!
  • 16. Place your screenshot here undercontrol We hate spam. Turn off what you are not interested in. Also, the system learns your preferences.
  • 17. 1000apps? Just one app, for all kind of places. You dont even need to open it.
  • 19. Forusers... No need to register or log in. No need to turn-on anything, like bluetooth for detection. No GPS usage (we care about battery draining) Its free. One single app for every environment No spam. Turn off one Weacon, one type, or silence it at all. Get special discounts. Privacy is respected. Get WiFi connection automatically.
  • 21. ForClients(Contentproviders)... Manage your content, from website or app. Update it as often as you want. Add interactivity. Use predefined templates. Learn about clients habits. Engage through personalized offers and coupons. Integrate with your information systems. Free basic plan. No special hardware. No consultancy.
  • 22. WhatcanIget? Engagement You will be able to tell new clients from regular ones. Plan different strategies for engagement and fidelization. Visibility You made an effort on your website, your app or social networks. We put it in hands of people who value your brand. Quality Improve the experience of your users providing dynamic information, quick service or new functionalities. Easy Your business is already complex. We arent adding any new process. You may add functionalities if you think they worth in your case. Analytics Have data about clients habits to support your business decisions. Or to discover new opportunities. Communication Get a new, clean way to communicate to your clients, making differences if they are physically at your place.
  • 24. MakingMoney Weacons concept its so wide that we have too many options to monetize. Having too many options isnt a problem if you have the right tools for deciding. Indeed, it is the ideal scenario. In the critical-mass type of business it worth to wait a little to have revenues: Any obstacle to gain users will slow down or even kill the project.
  • 25. Users Its hard to get money directly from them, (specially in Android). On the other hand, they give little value to personal data, or Advertisement reception. A portion of users is open to pay for special features of a service they already know. SourcesofMoney
  • 26. Providers They have a better understanding of investment and ROI. They are willing to pay for something that proves to generate incomes directly or indirectly the competence or many others have the risk is controlled (little effort of adoption, easy to quit, conditions are stable, reputation is safe) SourcesofMoney
  • 27. SourcesMoney 3rd-Parties Interested in by-products. Normally its the data gathered. They are willing to pay for data that: is structured accessible (a well-made API, for instance) updated pricing is on demand / scalable
  • 28. So? Taking into account these considerations several monetization channels must be evaluated together with their impact and timing. For instance: Banners on app. (Worse the experience) generic publicity publicity of surrounding places On app payments (resturants, tickets) Sending custom notifications (per unit or flat rate) API for providing restaurant menus Getting alerts on flights Advanced analytics and alerts
  • 30. Minimizingrisks Too innovator Some of the functionalities of Weacons are products or even companies by themselves in other markets. Study and transplant! (with care, success in different markets is not granted). Then, expand slowly the functionalities over that base. Examples: Network of WiFi spots. iPass (Only 7 restaurants in BCN!) Flights info: Tripit (free, payment and subscription) FlightView (free, payment)
  • 31. Minimizingrisks Few Weacons In a first stage, a minimal amount of Weacons can be created automatically or semi-automatically, chosen intelligently. Not only the content, but certain functionalities can be prepared without involving the provider who could ask a posteriori the control of its Weacon.
  • 32. Minimizingrisks Too Confusing The users idea of whats this app for can be constructed by steps, adding types of business slowly. Also, each field has its own rules and dynamics. Not a good idea face them all at once.
  • 33. There is no substantially new technology behind (as Google had its pagerank algorithm), so the system could be easily replicated. The model is more similar to Facebook, or Whatsapp: the volume of users makes the difference. So the growing process must be planned carefully: in early stage there is no risk, nobody cares about other app among thousands. But, reaching a country level, could get attention and be replicated in others by third parties Competitiveadvantage
  • 34. Most related platforms are focused on recommendation. (Foursquare, Tripadvisor, etc.). Not really competitors. Indeed they are potential partners. Competitors,Recommenders
  • 35. Apple (iBeacons) and Google (Uribeacons, Nearby, Eddystone) are interested in Context Awareness (It bodes well!). iBeacons needs custom apps Uribeacons provides only a URL, They all needs special hardware, change batteries, can be stoled! Requires bluetooth turned on They are more local(few meters). Therefore the applications are different respect Weacons. Competitors,Beacons
  • 36. One possible happy ending for Weacons is being absorbed by Google Now, indeed. Weacons is about context awareness. The main competitor is Google Now. There are some fundamental differences: Competitors(GoogleNow) Range Weacons cares about 50mts from your position. Google Now, the city (In this sense is more recommendation). Push notifications Selective push notifications, including a novel communication channel. Content The content is basic and automatically generated by Google. Very basic functionalities (phone call, directions).
  • 38. Prototype Made to check technical feasibility and test user experience. Implemented in Android. Videos showing different kinds of Weacons are available at: https://youtu.be/-XR8sDslmsw? list=PLW__jWN2yzTigIsrt6iZ- P6xK9txnRG8m Seeitinaction!
  • 40. CONTACT This material is not intended for public dissemination. Thanks to all that contributed to define the concept. PROJECT STAGE This project is early stage. Looking for talented Android & iOS developers, investors and mentors. Contact Milenko Halat. Weacons concept, branding, market study, risk assessment and prototype development. milenko@halat.cl
  • 41. Credits This template is free to use under Creative Commons Attribution license created by www.slidescarnival.com