Web 2.0 Overview
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The document provides an overview of social media and Web 2.0 tools and how they differ from earlier communication tools. It discusses many social media platforms including blogs, microblogs like Twitter, wikis, media sharing sites, social networks, and mashups. These tools allow for more interactive, connected, social, and open communication compared to earlier Web 1.0 tools like email. Recommended reading on the topic is also provided.
![Wikis Wiki-wiki means quick in Hawaiian Group editable websites Make page links [like this] Four examples Wikipedia (e.g., its page on microfinance ) TaxAlmanac.org (Intuit) BarCamp.org (unconferences) A site I set up for you (on a free service)](https://image.slidesharecdn.com/michalski-0810-copenhagen-web2-1224842865689062-8/85/Web-2-0-Overview-14-320.jpg)
![Jerry Michalski [email_address] www.sociate.com +1 (415) 465-0256 Questions?](https://image.slidesharecdn.com/michalski-0810-copenhagen-web2-1224842865689062-8/85/Web-2-0-Overview-23-320.jpg)
Web 2.0 Overview
- 1. A Crash Course in Web 2.0 Financial Services Conference Copenhagen, Oct. 23, 2008 Jerry Michalski
- 2. Agenda A couple of stories From Web 1.0 to 2.0 What is social media? What is it useful for? How do the tools differ? For further reading
- 3. Social medias many faces Blogs Microblogs ( Twitter ) Wikis Media sharing ( Flickr , YouTube ) Social search (Digg) Social networks (Facebook/ feeds ) Event calendars Lifestreaming ( FriendFeed ) MMOGs (WoW, SL ) Mashups ( HousingMaps.com ) Ratings (everywhere) Metadata Tagclouds Visualizations Analytics
- 4. Twitter
- 5. Some simple tweets of mine Meeting on the cash healthcare economy Friends sees me tweet PatientsLikeMe Code to find all the icons in my file system? Using Twitter for customer service?
- 7. Companies using Twitter Comcastcares JetBlue Zappos (many) Dell Many more now
- 9. Mistakes have wings BofA employees singing Sleeping Comcast guy Vermin in KFC/Taco Bells As do the gems Mentos + Coke
- 10. Social medias many faces Blogs Microblogs ( Twitter ) Wikis Media sharing ( Flickr , YouTube ) Social search (Digg) Social networks (Facebook/ feeds ) Event calendars Lifestreaming ( FriendFeed ) MMOGs (WoW, SL ) Mashups ( HousingMaps.com ) Ratings (everywhere) Metadata Tagclouds Visualizations Analytics
- 11. Web 1.0 communication tools Email, mailing lists Instant messaging (IM) Voice over IP (VoIP)
- 12. Google Popdex Technorati Feedster The Blogosphere Wiki (1995) A Map Personal Home Pages Justin Hall (1994) Weblogs (1997) Search Engines RSS Feeds RSS Aggregators Ward Cunningham Other services Flickr del.icio.us Google Maps Mashups CamelCase CamelCase
- 13. Weblogs Component parts Posts Permalinks Comments Blogroll One person or small group Useful microfinance blogs MicroCapital.org Acumen Fund blog Newest Post Blogroll Title
- 14. Wikis Wiki-wiki means quick in Hawaiian Group editable websites Make page links [like this] Four examples Wikipedia (e.g., its page on microfinance ) TaxAlmanac.org (Intuit) BarCamp.org (unconferences) A site I set up for you (on a free service)
- 15. Web 2.0 More interactive More connected More social More open More complicated and unpredictable
- 16. Media sharing Photo sharing: Flickr (now part of Yahoo) Video sharing: YouTube (now part of Google) Link sharing: del.icio.us (now part of Yahoo) Event calendars: Upcoming (Yahoo also) Library sharing: Shelfari Document sharing: Google Docs almost anything you can think of Two key features: tagging and social networking
- 17. Social networking sites All the sites on the previous page Facebook One persons profile And thousands of Facebook apps MySpace , Bebo Multiplayer virtual worlds Second Life World of Warcraft Hundreds of others
- 18. Mashups HousingMaps.com ChicagoCrime.org ( arson ) digglicious (Digg + del.icio.us) ProgrammableWeb Made possible by RSS (Really Simple Syndication) APIs (Application Programming Interfaces)
- 19. Microblogging Twitter I just left a great meeting Chinas recent earthquake Company customer service Twitter Search (formerly Summize) Enhancements Twistory TweetStats TwitArcs
- 20. All add up to An architecture of participation
- 21. Social medias many faces Blogs Microblogs ( Twitter ) Wikis Media sharing ( Flickr , YouTube ) Social search (Digg) Social networks (Facebook/ feeds ) Event calendars Lifestreaming ( FriendFeed ) MMOGs (WoW, SL ) Mashups ( HousingMaps.com ) Ratings (everywhere) Metadata Tagclouds Visualizations Analytics
- 22. Recommended reading Here Comes Everybody , by Clay Shirky How Breakthroughs Happen , by A. Hargadon Groundswell , by Charlene Li and J. Bernoff
- 23. Jerry Michalski [email_address] www.sociate.com +1 (415) 465-0256 Questions?