This job posting is seeking a permanent web analyst/data scientist to join a startup retail company based in west London. The ideal candidate will have experience with web analytics tools like Google Analytics, analyzing large databases using SQL, and A/B testing. Responsibilities include reporting on key business metrics and dashboards, creating custom reports, and ensuring analytics are set up correctly. Applicants should have experience in e-commerce, proficiency with Excel, and preferably a relevant degree. Interested and qualified candidates should contact the employer by email or phone.