This document outlines five elements of effective web design: links, forms, form validation, status messages, and animations. It discusses best practices for each element, including using different link states, including key form elements and labels, using real-time and post-submission validation, providing feedback messages, and adding animations like tooltips and transitions. Forms should be easy to use, minimize fields, have a clear call to action, and use visual contrast. Validation ensures required fields are filled and users are notified of errors.
1 of 23
Download to read offline
More Related Content
Web design elements
2. FIVE ELEMENTS OF A GOOD AND EFFECTIVE
WEB DESIGN:
LINKS
FORMS
FORM VALIDATION
STATUS MESSAGES
ANIMATIONS
3. 1. LINKS
NORMAL- THE DEFAULT STATE OF A LINK.
VISITED THIS IS A LINK THAT IS NOT BEING HOVERED OVER OR
CLICKED BUT WHOSE TARGET HAS BEEN VISITED BY THE USER.
ACTIVE IS ONE THAT IS CURRENTLY BEING CLICKED BY THE USER
HOVER IS THE LINK LOOKS LIKE WHEN THE USER MOVES THE MOUSE
OVER IT.
5. 2. FORMS
ALLOWS A USER TO ENTER DATA THAT IS SENT TO A SERVER FOR PROCESSING.
FIVE BEST PRACTICES FOR DESIGNING WEB FORMS:
1. INCLUDE THE 5 KEY ELEMENTS OF A WEB FORM
2. MAKE YOUR WEB FORM EASY TO USE
3. MINIMIZE FORM FIELDS
4. CATCH ATTENTION WITH YOUR CALL TO ACTION (CTA)
5. DESIGN WITH VISUAL CONTRAST
6. 5 KEY ELEMENTS OF A WEB FORM:
1.STRUCTURE
2.INPUT FIELDS
3.FIELD LABELS
4.ACTION BUTTONS
5.FEEDBACK
7. SKYPE USES EACH OF THESE ELEMENTS IN THEIR REGISTRATION FORM.
8. 2. MAKE YOUR WEB FORM EASY TO USE
USE SPECIFIC LABELS
USE SHORT LABELS
PROVIDE EXAMPLES
USE ASTERISKS FOR REQUIRED FIELDS
USE SENTENCE CASE MAKE THE FORM TITLE EASY TO
UNDERSTAND
9. SALESFORCE USES A BULLETED LIST TO ACCOMPANY THEIR WEB FORM TITLE SIGN UP
ONCE AND WATCH ANY OF OUR FREE DEMOS."
10. 3. MINIMIZE FORM FIELDS
LESS IS ALWAYS MORE WHEN DESIGNING WEB FORMS.
SHORTER WEB FORMS CREATE LESS FRICTION FOR USERS,
WHICH IMPROVES THE CHANCE OF A CONVERSION.
TYPICALLY, 5-7 FORM FIELDS ARE ACCEPTABLE TO USERS.
11. 4. CATCH ATTENTION WITH YOUR CALL TO
ACTION (CTA)
THE CALL TO ACTION (CTA) BUTTON ON YOUR WEB FORM SHOWS USERS
WHATS NEXT. IT SHOULD BOTH CAPTURE THE INTENT OF THE WEB FORM
AND ADDRESS THE USERS END-BENEFITS.
12. 5. DESIGN WITH VISUAL CONTRAST
VISUAL CONTRAST IS CRITICAL TO WEB FORM DESIGN BECAUSE
IT INDICATES WHICH AREAS DESERVE ATTENTION.
REMEMBER THESE VISUAL ELEMENTS WHEN DESIGNING YOUR
WEB FORM
COLOR
BRIGHTNESS OBJECT LIMITATION
13. THIS EBOOK OFFER FROM MARKETER GREG KORISKO USES A DIFFERENT SHADE OF ORANGE FOR
THE CTA TO HELP DRAW THE EYE DOWNWARD.
14. 3. FORM VALIDATION
THE CRITICAL POINT WHERE THE WEBSITE COMMUNICATES THE USER
REQUIREMENTS AND ERRORS IN A FORM.
THREE CORE THINGS TO CONSIDER:
1. REQUIRED FIELDS
2. REAL-TIME VALIDATION
3. POST-BACK VALIDATION
18. 4. STATUS MESSAGES: ERRORS, WARNINGS,
CONFIRMATION
FEEDBACK AFTER PERFORMING AN ACTION ON YOUR
WEBSITE.
20. 5. ANIMATIONS: POP-UPS, TOOLTIPS,
TRANSITIONS
MOST COMMON PLACES ANIMATIONS ARE USED INCLUDE:
1. TOOLTIPS LITTLE POP-UPS WHEN USERS MOUSE HOVER OVER ELEMENTS.
2. IMAGE ROTATORS OR SLIDERS HOME PAGE SLIDE SHOWS ARE ALL RAGE, AND
A WIDE RANGE OF OPTIONS IS AVAILABLE FOR TRANSITIONS AND STYLES.
3. LIGHTBOX YOU CAN STYLE NOT ONLY THE LIGHTBOX ITSELF, BUT ALSO THE
TRANSITION TO IT.