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Web Design Principles

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Brice Leonard

The document discusses six principles of web design: unity (all components work together in a clean, organized way), variety (visual interest with multiple elements), balance (all elements feel evenly weighted), scale and proportion (images and elements maintain proper size ratios), rhythm (visual flow guides the viewer from top to bottom), and emphasis (main focal points stand out). It provides brief examples to illustrate each principle.

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WEB DESIGN PRINCIPLES Brice Leonard Rachel Jordan Zack Minor
Unity Each component is its own, but it all goes together. It¡¯s very clean and organized.
Variety Lots of visual interest and lots of things to look at.
Balance Everything feels even and symmetrical. Even the larger images feel equal to the smaller, more divided ones.
Scale & Proportion The background image of the mosque looks like it¡¯s the same size as the cricket players. It has good visual depth and weight.
Rhythm Flows well from top to bottom. The visual flow guides the viewer.
Emphasis The advertisement is always in your face. The picture is the main focal point.
Simplicity The login page only has the essentials. No ads, no fluff, just the login box.

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