The document discusses optimizing a website for search engines through site analysis, competitive analysis, and quality checks. It recommends analyzing competitors' keywords and meta tags, validating site elements like design, images and loading times. The goal is to create a high-quality site with strong, relevant content and easy navigation to attract visitors and improve search engine rankings.
3. An overall analysis is first done on your
site, to assess what is needed to best
optimize it for the search engines. Based
on this analysis the proposal is adjusted to
include the necessary work to be done.
4. This may include:
design, layout, navigation, colors, backgro
und, fonts, images, broken links, meta
tags, web copy, html validation, browser
and resolution compatibility, loading
times, search engine rankings, site
statistics and creating error pages.
5. This is for better search engine ranking
performance. Study the sites of all your
competitors who have high search engine
rankings and find out the keywords for
which they are ranked.
Analyze your current meta tags and
recreate them based on the keywords that
have researched. Also analyze your recent
web site stats.
6. Your site needs to have strong theme with
content that someone is searching for.
Keeping your site consistent with easy
navigation and a design that is attractive to
your visitors.
Your website quality check is one of the
most important elements to remember. It is
more important to have great content than
lots of content.
7. ifyour design makes things hard or
confusing, change it. Your visitors
experience is what keeps your site going.
Go for something clean, easy and
professional.