The document discusses brand optimization services offered by WebDevelopmentGoals.com. It explains that brand optimization is important to strengthen a brand and increase its visibility online in order to gain a larger share of customers and sales. The services provided include analyzing a company's search traffic, identifying marketing categories and locations to target, and providing an in-depth marketing report to develop a brand optimization strategy. The benefits highlighted are increased search traffic, new customers, and growth of the business.
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Web Development Goals, LLC Brand Optimization PowerPoint
11. Millward Browns brand pyramid shows that a brands strength is inversely
proportional to the share of wallet, or share of category expenditure. Brands at
the initial phase of optimization (also known as presence,) eat up only 12% of
spending for that phase. On the other hand, brands that have reached the peak of
the pyramid, or brands that have bonded with consumers, account for 40% of
wallet share.
WebDevelopmentGoals.com steven@webdevelopmentgoals.com | (248) 239 0293
12. How will I have a strong brand?
To increase your brands strength, your visibility must expand. You must seize
your brands online visibility and expansion opportunities through our
Brand Optimization Service!
WebDevelopmentGoals.com steven@webdevelopmentgoals.com | (248) 239 0293
24. This will help you identify what marketing categories and locations to target and
to prioritize for a solid brand optimization strategy!
We will provide you insights on your
search traffic visibility and opportunities
based on marketing categories,
geo-targets and competition.
We analyze up to 750 search terms and
identify 500 search patterns and trends
across more than 100,000 web pages to
bring you an in-depth marketing report.
WebDevelopmentGoals.com steven@webdevelopmentgoals.com | (248) 239 0293