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Web Is Dead 29 05 08

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RogerBlack

Roger Black gave a presentation at WebVisions in Portland on May 23, 2008 about the changing state of the internet. He argued that the traditional web based on links is declining as users spend more time in rich internet applications and social media. Black also discussed the rise of user-generated content and content aggregation sites. He showcased examples of new digital magazines and readers being built as rich internet applications rather than traditional websites. Black concluded by envisioning further improvements such as live content, inline discussions, customization options, and improved typography.

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The web is dead! Webvisions Portland 23 May 2008
THE DIRECTION OF THE INTERNET Long live the web! ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 2
THE WEB IS DEAD The web is about links Hypertext markup language ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 3
THE WEB IS DEAD Not a good thing for people with an attention de?cit problem ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 4
THE TRENDS Clients (players) are challenging the browser Flash, Silverlight Video Widgets ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 5
THE TRENDS Search Community Social networking Blogs, citizen journalism Aggregated content Rich media ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 6
MEANWHILE, THE MODEL HAS CHANGED One to many Publisher/ Producer/ Author Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ User User User User User User User User User User Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ User User User User User User User User User User ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 7
THE WEB 2.0 MODEL Many to many User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ BLACK ROGER : WEBVISIONS : PORTLAND User/ 2008 User/ : 23 MAY User/ User/ User/ User/ User/ User/ User/
NEW PLATFORMS Multiple targets Publisher/ Producer/ Author MySpace/ Web RSS Magazine Newsletter Newspaper Facebook Radio Video TV Podcast Site(s) Feed /Twitter ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008
USER-GENERATED CONTENT The ?ow is reversed The New Portal Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 10
THE WEB IS TOO BIG Aggregating content PopURLS ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11
THE WEB IS TOO BIG Aggregating content PopURLS ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11
THE WEB IS TOO BIG Aggregating content iGoogle Yelp Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
THE WEB IS TOO BIG Aggregating content iGoogle Yelp Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
THE WEB IS TOO BIG Aggregating content iGoogle Yelp Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
THE WEB IS TOO BIG Aggregating content iGoogle Yelp Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
ENOUGH WITH THE LINKS! Its all about the narrative. ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 13
RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
RIAS Silverlight: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15
RIAS Silverlight: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 16
READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17
READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17
READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17
READABILITY WYSIWIG? ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 18
READABILITY Pixel-aware ClearType WYSIWYG ClearType ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 19
READABILITY Size for size ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 20
RICH INTERNET APPLICATIONS Indigo: A digital magazine ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21
RICH INTERNET APPLICATIONS Indigo: A digital magazine ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21
DIGITAL MAGAZINES The next thing 6 million page views per month An average of two spreads at a time 90,000 subscribers Where 41% Mexico City 21% Monterrey 7% Guadalajara 31% Rest of Mexico ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 22
THE US VERSION Flyp RIA experience One story at a time Only online capability Blogging and comments ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23
THE US VERSION Flyp RIA experience One story at a time Only online capability Blogging and comments ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23
NEXT STEPS And then? Live content Inline discussion User design Fix the fonts ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 24
Thank you. rogerblack.com E-mail: roger@rogerblack.com

More Related Content

Web Is Dead 29 05 08

  • 2. THE DIRECTION OF THE INTERNET Long live the web! ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 2
  • 3. THE WEB IS DEAD The web is about links Hypertext markup language ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 3
  • 4. THE WEB IS DEAD Not a good thing for people with an attention de?cit problem ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 4
  • 5. THE TRENDS Clients (players) are challenging the browser Flash, Silverlight Video Widgets ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 5
  • 6. THE TRENDS Search Community Social networking Blogs, citizen journalism Aggregated content Rich media ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 6
  • 7. MEANWHILE, THE MODEL HAS CHANGED One to many Publisher/ Producer/ Author Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ User User User User User User User User User User Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ User User User User User User User User User User ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 7
  • 8. THE WEB 2.0 MODEL Many to many User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ BLACK ROGER : WEBVISIONS : PORTLAND User/ 2008 User/ : 23 MAY User/ User/ User/ User/ User/ User/ User/
  • 9. NEW PLATFORMS Multiple targets Publisher/ Producer/ Author MySpace/ Web RSS Magazine Newsletter Newspaper Facebook Radio Video TV Podcast Site(s) Feed /Twitter ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008
  • 10. USER-GENERATED CONTENT The ?ow is reversed The New Portal Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 10
  • 11. THE WEB IS TOO BIG Aggregating content PopURLS ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11
  • 12. THE WEB IS TOO BIG Aggregating content PopURLS ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11
  • 13. THE WEB IS TOO BIG Aggregating content iGoogle Yelp Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
  • 14. THE WEB IS TOO BIG Aggregating content iGoogle Yelp Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
  • 15. THE WEB IS TOO BIG Aggregating content iGoogle Yelp Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
  • 16. THE WEB IS TOO BIG Aggregating content iGoogle Yelp Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
  • 17. ENOUGH WITH THE LINKS! Its all about the narrative. ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 13
  • 18. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
  • 19. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
  • 20. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
  • 21. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
  • 22. RIAS Silverlight: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15
  • 23. RIAS Silverlight: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15
  • 24. ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 16
  • 25. READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17
  • 26. READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17
  • 27. READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17
  • 28. READABILITY WYSIWIG? ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 18
  • 29. READABILITY Pixel-aware ClearType WYSIWYG ClearType ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 19
  • 30. READABILITY Size for size ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 20
  • 31. RICH INTERNET APPLICATIONS Indigo: A digital magazine ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21
  • 32. RICH INTERNET APPLICATIONS Indigo: A digital magazine ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21
  • 33. DIGITAL MAGAZINES The next thing 6 million page views per month An average of two spreads at a time 90,000 subscribers Where 41% Mexico City 21% Monterrey 7% Guadalajara 31% Rest of Mexico ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 22
  • 34. THE US VERSION Flyp RIA experience One story at a time Only online capability Blogging and comments ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23
  • 35. THE US VERSION Flyp RIA experience One story at a time Only online capability Blogging and comments ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23
  • 36. NEXT STEPS And then? Live content Inline discussion User design Fix the fonts ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 24