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Web master guidelines ppt

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Ripudaman Singh

This document provides an overview of Google's webmaster guidelines for SEO. It recommends having a clear site hierarchy with text links for accessibility. Pages should be interconnected and contain descriptive titles, text, and image labels. Sites should prioritize users by providing useful information over tricks to improve rankings. They should avoid hidden text, cloaking, automated queries or duplicate content that don't add value.

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Ultimate Guide to SEO
Google Web Master Guidelines Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines, Source: Google Web Master Guidelines
Make a site with a clear hierarchy
So that its easy for Users and Search Engines ..
Example: Food Indian Chinese Mexican
Make a site with a clear hierarchy and text links Use text links instead of image. Why?? Accessibility, Ease of use
Example
Every page should be reachable from at least one static text link Offer a site map. If the site map has large number of links, break the site map into multiple pages.
Organized by Sections
Create a useful, information-rich site, and write pages that clearly and accurately describe your content
Keywords search engine determines what a website is about is the words used within it
Make sure that your <title> elements and ALT attributes are descriptive and accurate Image Labeler Example: h t t p : / / s e a r c h e n g i n e d e t a i l s . c o m / 2 0 1 1 / 0 2 / r a j n i k a n t h - r o b o t - a s - s e a r c h - e n g i n e - r o b o t . h t m l h t t p : / / w w w . g o o g l e . c o m / i m a g e s ? h l = e n & b i w = 1 2 8 0 & b i h = 5 7 0 & t b s = i s c h : 1 & a q = f & a q i = & o q = & q = c h r i s t % 2 0 u n i v e r s i t y % 2 0 s e o
Example
Images Try to use text instead of images to display important names, content, or links.
Example Indian Food Grilled Tandoor Barbeque Chicken Samosa with Chutney Tandoor Barbeque Chicken
Check for broken links and correct HTML
Make pages primarily for users
Avoid tricks intended to improve search engine rankings
Don't participate in link Schemes to increase your site's ranking. Avoid links to web spammers or "bad neighborhoods"
Don't use unauthorized AUTOMATED programs to submit pages
Avoid hidden text or hidden links. Don't use cloaking or sneaky redirects. Don't send automated queries to Google. Don't load pages with irrelevant keywords. Don't create multiple pages, subdomains with duplicate content. Don't create pages with malicious behavior, viruses, trojans, Avoid "doorway or other "cookie cutter" approaches with little or no original content. If your site participates in an affiliate program, make sure that your site adds value.
Photo Credits http://www.flickr.com/photos/martosc/ http://www.flickr.com/photos/picturetunes/ http://www.flickr.com/photos/uwehermann http://www.flickr.com/photos/ergonomic http://www.flickr.com/photos/bwalsh

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Web master guidelines ppt

  • 2. Google Web Master Guidelines Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines, Source: Google Web Master Guidelines
  • 3. Make a site with a clear hierarchy
  • 4. So that its easy for Users and Search Engines ..
  • 5. Example: Food Indian Chinese Mexican
  • 6. Make a site with a clear hierarchy and text links Use text links instead of image. Why?? Accessibility, Ease of use
  • 8. Every page should be reachable from at least one static text link Offer a site map. If the site map has large number of links, break the site map into multiple pages.
  • 10. Create a useful, information-rich site, and write pages that clearly and accurately describe your content
  • 11. Keywords search engine determines what a website is about is the words used within it
  • 12. Make sure that your <title> elements and ALT attributes are descriptive and accurate Image Labeler Example: h t t p : / / s e a r c h e n g i n e d e t a i l s . c o m / 2 0 1 1 / 0 2 / r a j n i k a n t h - r o b o t - a s - s e a r c h - e n g i n e - r o b o t . h t m l h t t p : / / w w w . g o o g l e . c o m / i m a g e s ? h l = e n & b i w = 1 2 8 0 & b i h = 5 7 0 & t b s = i s c h : 1 & a q = f & a q i = & o q = & q = c h r i s t % 2 0 u n i v e r s i t y % 2 0 s e o
  • 14. Images Try to use text instead of images to display important names, content, or links.
  • 15. Example Indian Food Grilled Tandoor Barbeque Chicken Samosa with Chutney Tandoor Barbeque Chicken
  • 16. Check for broken links and correct HTML
  • 17. Make pages primarily for users
  • 18. Avoid tricks intended to improve search engine rankings
  • 19. Don't participate in link Schemes to increase your site's ranking. Avoid links to web spammers or "bad neighborhoods"
  • 20. Don't use unauthorized AUTOMATED programs to submit pages
  • 21. Avoid hidden text or hidden links. Don't use cloaking or sneaky redirects. Don't send automated queries to Google. Don't load pages with irrelevant keywords. Don't create multiple pages, subdomains with duplicate content. Don't create pages with malicious behavior, viruses, trojans, Avoid "doorway or other "cookie cutter" approaches with little or no original content. If your site participates in an affiliate program, make sure that your site adds value.
  • 22. Photo Credits http://www.flickr.com/photos/martosc/ http://www.flickr.com/photos/picturetunes/ http://www.flickr.com/photos/uwehermann http://www.flickr.com/photos/ergonomic http://www.flickr.com/photos/bwalsh