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Web mining

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Rutuja Gholap

Web mining is the process of applying data mining techniques to discover patterns from the World Wide Web. There are three categories of web mining: web content mining which focuses on techniques to find documents that meet certain criteria, web structure mining which aims to leverage the collective judgement of web page quality through hyperlinks, and web usage mining which studies user behavior when navigating the web. Some applications of web mining include determining frequent user access patterns to improve website structure and page design, enhancing e-commerce effectiveness for sales and advertising, and helping to boost the power of web search engines.

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WEB MINING
Outline What is Web Mining? Challenges in Web Mining Applications of Web Mining Tools used for Web Mining
What is Web Mining? Web Mining is the process of Data Mining techniques to discover patterns from the World Wide Web. As the name proposes, this is information gathered by mining the web.
Web Mining Categories Web Content Mining Focuses on techniques for assisting a user in finding documents that meet a certain criterion CONTENT TYPES Image Source:https://techblogwriter.co.uk/learning-and-development-technology-trends/text-video-audio-and-images/
Web Mining Categories Web Structure Mining Aims at developing techniques to take advantage of the collective judgement of web page quality which is available in the form of hyperlinks STRUCTURAL REPRESENTATION Image Source: https://www.researchgate.net/figure/Web-structure-mining-as-a-graph_fig2_305993898/
Web Mining Categories Web Usage Mining Focuses on techniques to study the user behaviour when navigating the web. Image Source; https://www.123rf.com/photo_99486398_stock-vector-man-working-on-computer-vector-business-icon.html
Determining frequent access behaviour of users. Improve structure of website and design of individual pages. Improve the effectiveness of e- commerce(sales & advertising). Web mining helps to improve the power of web search engine. Applications of Web Mining
Applications of Web Mining

More Related Content

Web mining

  • 2. Outline What is Web Mining? Challenges in Web Mining Applications of Web Mining Tools used for Web Mining
  • 3. What is Web Mining? Web Mining is the process of Data Mining techniques to discover patterns from the World Wide Web. As the name proposes, this is information gathered by mining the web.
  • 4. Web Mining Categories Web Content Mining Focuses on techniques for assisting a user in finding documents that meet a certain criterion CONTENT TYPES Image Source:https://techblogwriter.co.uk/learning-and-development-technology-trends/text-video-audio-and-images/
  • 5. Web Mining Categories Web Structure Mining Aims at developing techniques to take advantage of the collective judgement of web page quality which is available in the form of hyperlinks STRUCTURAL REPRESENTATION Image Source: https://www.researchgate.net/figure/Web-structure-mining-as-a-graph_fig2_305993898/
  • 6. Web Mining Categories Web Usage Mining Focuses on techniques to study the user behaviour when navigating the web. Image Source; https://www.123rf.com/photo_99486398_stock-vector-man-working-on-computer-vector-business-icon.html
  • 7. Determining frequent access behaviour of users. Improve structure of website and design of individual pages. Improve the effectiveness of e- commerce(sales & advertising). Web mining helps to improve the power of web search engine. Applications of Web Mining