際際滷

際際滷Share a Scribd company logo
Back Links & PR Outcomes
SEO
Search
GOOGLE
PURCHASEAuthority Blogs
Influencers
News & Press
Podcast Interviews
Joint Ventures (JVs)
Newsjacking
Sponsorships
Guest Blogs
Roundup Posts
Testimonials
Blogs
Sponsored Posts
Infographics
Events
Reddit
StumbleUpon
Digg
Buy
Renew
Mobile & Tablet
Friendly Site
Landing Pages
Organic Search
SEM
Paid Search (Google Adwords)
ENQUIRE
Contact Us Form
CONNECT
Flagship Content
Valuable Giveaway
E-books
Templates
SOCIAL MEDIA &
CONTENT
MARKETING
WEBSITE
Blog
Facebook
LinkedIn
YouTube
Vine
Email
Marketing
Instagram
Pinterest Twitter
Snapchat
Apps
Podcasts
Web Strategy
Webinars
Quora
Wikipedia
Upsell
Paid Membership
Phone / Book an
Appointment
Email Us
Connect on Social
Media or Messenger Bots
Subscribe to Email
Newsletter
Marketing Funnel /
Email Autoresponder
Webinars / Facebook Live
Lead Magnet
FREE DOWNLOAD
Free Download at www.bluewiremedia.com.au/web-strategy-planning-template
Bluewire Media www.bluewiremedia.com.au @Bluewire_Media
David Meerman Scott www.webinknow.com @dmscott
息 2018 by Bluewire Media and David Meerman Scott v10.0
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
v10.0
build upon it and even use it commercially.
2:
Who is this person?
COMPANY:
WHO
Web Strategy Planning Template PRODUCT/SERVICE:
Buyer Persona
Description
1:
Guarantees, testimonials, press etc.
WHY
How are you remarkable?
Proof
Google, blogs, Facebook, Instagram
etc.
Who do they trust?
WHERE
Where are they?
Why are they buying from you?
WHAT
Problems you solve for this buyer?
Purchase
Enquire
Connect
Free download (Lead magnet)
Actions you'd like them to take:
What will you publish?
Keywords buyers type into Google.
HOW
Content is King (Strategy)
Blog, Twitter, YouTube, email,
newsletter, e-books, Facebook,
podcasts etc.
Marketing is Queen (Tactics)
WHEN
Things to do this week:
SCORECARD
... this month:
... this quarter:
... this year:
No. of Purchases:
GOAL RESULT
No. of Enquiries:
No. of Connections:
No. of Downloads:
Free Download at www.bluewiremedia.com.au/web-strategy-planning-template
Bluewire Media www.bluewiremedia.com.au @Bluewire_Media
David Meerman Scott www.webinknow.com @dmscott
息 2018 by Bluewire Media and David Meerman Scott v10.0
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
v10.0
build upon it and even use it commercially.

More Related Content

Web Strategy Planning Template (2018) v10.0

  • 1. Back Links & PR Outcomes SEO Search GOOGLE PURCHASEAuthority Blogs Influencers News & Press Podcast Interviews Joint Ventures (JVs) Newsjacking Sponsorships Guest Blogs Roundup Posts Testimonials Blogs Sponsored Posts Infographics Events Reddit StumbleUpon Digg Buy Renew Mobile & Tablet Friendly Site Landing Pages Organic Search SEM Paid Search (Google Adwords) ENQUIRE Contact Us Form CONNECT Flagship Content Valuable Giveaway E-books Templates SOCIAL MEDIA & CONTENT MARKETING WEBSITE Blog Facebook LinkedIn YouTube Vine Email Marketing Instagram Pinterest Twitter Snapchat Apps Podcasts Web Strategy Webinars Quora Wikipedia Upsell Paid Membership Phone / Book an Appointment Email Us Connect on Social Media or Messenger Bots Subscribe to Email Newsletter Marketing Funnel / Email Autoresponder Webinars / Facebook Live Lead Magnet FREE DOWNLOAD Free Download at www.bluewiremedia.com.au/web-strategy-planning-template Bluewire Media www.bluewiremedia.com.au @Bluewire_Media David Meerman Scott www.webinknow.com @dmscott 息 2018 by Bluewire Media and David Meerman Scott v10.0 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit, v10.0 build upon it and even use it commercially.
  • 2. 2: Who is this person? COMPANY: WHO Web Strategy Planning Template PRODUCT/SERVICE: Buyer Persona Description 1: Guarantees, testimonials, press etc. WHY How are you remarkable? Proof Google, blogs, Facebook, Instagram etc. Who do they trust? WHERE Where are they? Why are they buying from you? WHAT Problems you solve for this buyer? Purchase Enquire Connect Free download (Lead magnet) Actions you'd like them to take: What will you publish? Keywords buyers type into Google. HOW Content is King (Strategy) Blog, Twitter, YouTube, email, newsletter, e-books, Facebook, podcasts etc. Marketing is Queen (Tactics) WHEN Things to do this week: SCORECARD ... this month: ... this quarter: ... this year: No. of Purchases: GOAL RESULT No. of Enquiries: No. of Connections: No. of Downloads: Free Download at www.bluewiremedia.com.au/web-strategy-planning-template Bluewire Media www.bluewiremedia.com.au @Bluewire_Media David Meerman Scott www.webinknow.com @dmscott 息 2018 by Bluewire Media and David Meerman Scott v10.0 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit, v10.0 build upon it and even use it commercially.