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WEB
TYPOGRAPHYBalancing creativity and readability
¡°Typography exists to
honor content.¡±
- Robert Bringhurst
Characteristicsof
webtype
? Made up of pixels
? On the fly construction
? Consistency
webaliasing
Web Typography
Web Typography
Web Typography
LEGIBILITYfactors
? Logical layout, visual contrast
? White space
? Alignment and justification
? Line length
? Leading and indents
Logicalandaestheticlayouting
useofwhitespace
useofwhitespace
Alignmentforreadability
Headlinealignment
Linelength
TextLeading
Web Typography
CHOOSINGTYPEFACES
? Legibility on screen (x-height)
? Difference of screen fonts and print fonts
? Visual contrast
? Theme/personality of the content
? Flexibility
Web Typography
Web Typography
Ea
EaEa
Ea
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differenttypeface
groups
? Serif
? Slab-serif
? Sans-serif
? Decorative
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Text
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SemanticEmphasis
? Use HTML tags to mark areas or snippets of
text
? Write CSS for designing the specific tags
? Code is easily understood and updated
Web Typography

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Web Typography