Web Video & Healthcare: Case Studies & Best Practices
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This is the slide deck I used for a webinar event hosted by Business Development Institute and The Feedroom (Now KIT Digital), "Web Video & Healthcare: Case Studies & Best Practices" http://tinyurl.com/yzrmjkt
![Kaiser Permanente Northern California Residency Programs Open House "What they're doing at Kaiser seems to be an innovative approach to recruiting," said Charles Clayton, who is vice president for policy at the Assn. of Program Directors in Internal Medicine "Clearly, an in-person open house is limited to people in a geographic area," Dr. Blumberg said. "Medical students are part of the 'Millennium Generation,' and it's second nature to them to watch streaming videos and get their information online. This was a way to appeal to this technologically [savvy] audience."](https://image.slidesharecdn.com/bdiwebvideolarrykless-091012091927-phpapp01/85/Web-Video-Healthcare-Case-Studies-Best-Practices-57-320.jpg)
![For More Information [email_address] Production Manager, Videoconferencing Multimedia Communications Kaiser Foundation Health Plan, Inc. 1950 Franklin, 3rd Floor Oakland, CA 94612 Tel: (510) 987-3956 Cell: (510) 847-4286](https://image.slidesharecdn.com/bdiwebvideolarrykless-091012091927-phpapp01/85/Web-Video-Healthcare-Case-Studies-Best-Practices-59-320.jpg)
Web Video & Healthcare: Case Studies & Best Practices
- 1. Web Video & Healthcare: Case Studies & Best Practices at Kaiser Permanente Larry Kless Production Manager, Videoconferencing Multimedia Communications Kaiser Permanente Business Development Institute Webinar May 14, 2009
- 2. Agenda About Me About Kaiser Permanente Content Delivery at Kaiser Permanente Content Delivery Networks at Kaiser Permanente Case Studies - Internal Web Video Case Studies - External Web Video
- 3. About Me Production Manager in Northern California Regional Multimedia department Worked at Kaiser Permanente since 1990 25 Film, video, audio 19 years in videoconferencing Fine Arts background 2009 Streaming Media All-Star Blog on streaming media and online video publishing http://klessblog.blogspot.com/ http://onlinevideopublishing.com/ http://www.linkedin.com/pub/dir/larry/kless
- 4. About Kaiser Permanente Founded in 1945 The nation's largest not-for-profit health plan Serving 8.6 million members 8 Regions covering 9 states and the District of Columbia 159,766 employees 14,000 physicians 32 medical centers 421 medical offices Headquarters - Oakland, California * data circa 6/04
- 5. Content Delivery at Kaiser Permanente Internal Education and training Business communications External Health education Marketing PR Recruitment
- 6. Content Delivery Challenges No enterprise wide web video solution Live streaming unsupported by IT Network not optimized for streaming Video delivery method is primarily ad hoc progressive download and external video hosting based on business need
- 7. Internal Content Delivery Networks Videoconferencing 400+ end points Tandberg 6000 codecs, 384 Kbps, H.320 over private Passport enterprise network Main channel for live broadcast and interactive video Intranet Rich media delivery Progressive download VOD (video on demand) Streaming media
- 8. Internal Content Providers Top Four Clinical Education Physician Education (CME) Nursing Education (CE) Regulatory and Compliance Sales, Marketing and Account Management Communications, Brand Strategy, PR
- 9. Physician Education (CME) Permanente Medicine Bi-monthly live CME videoconferences for clinicians Noon time slot to reach broad audience (avg. 1200) 50 minute program length, round table discussion Post-event distribution mainly DVD (internal/external) Short clips and full programs available as Windows Media and Flash Video via intranet Podcasts available at: http://tpmgphysicianed.org/education/pmt/recordings.html
- 10. Physician Education (CME) Permanente Medicine Permanente Medicine Today Videoconference, Multimedia Video Studio
- 11. Physician Education (CME) Permanente Medicine
- 12. Distance Learning Programs Nursing Pathways Learning and Development Clinical E-Learning Clinical Videoconferencing Network Web Video Webinar
- 13. Distance Learning Programs Nursing Pathways Clinical Videoconferencing Network Frequent live CE videoconference for nurses Interactive and broadcast videoconferences and webinars 1 to 6 hour program lengths depending on topic Post-event distribution on DVD and streaming video on Nursing Pathways web site Videos also delivered in various digital formats for training
- 14. Clinical Videoconferencing Network Clinical Videoconferencing Network faculty prepares for Neonatal Intensive Care Unit (NICU) Training in Flagship Studio - Oakland, CA
- 15. Clinical Videoconferencing Network Presenters break in Flagship Studio - Oakland, CA
- 16. Internal Production Facility Flagship Studio Flagship Studio Control Room - Oakland, CA
- 17. Internal Production Facility Flagship Studio Audio Console Video Console
- 18. Nursing Pathways - Web Site http://nursingpathways.kp.org/
- 19. Nursing Pathways - Web Video http://nursingpathways.kp.org/national/learning/webvideo/index.html
- 20. Nursing Pathways - Webinar WebEx sessions are live, interactive presentations by clinical experts utilizing web technology Stand-alone session or add-on to videoconference Open to all clinicians, both KP as well as non-KP employees, free of charge Webinar offerings increase access to educational programs through online participation
- 21. Communications - Employee Generated Content Regional news on intranet website Communications department collaborates with Multimedia on web site design and content creation Communications specialists write stories and record videos with Flip camera Sr. Web Developer edits video and designs web site
- 22. Best Practice for Internal Web Video Communications Utilize available internal resources for video delivery Use existing video network to distribute live programming Internal Sr. Producers manage creative and technical Highly collaborative working relationship between clients and multimedia and videoconferencing departments Repurpose video content for on demand viewing, audio podcasts and streaming media Outsource streaming media hosting to external service provider Clinical Videoconferencing Network
- 23. Use Case Scenario - Workforce Development Challenge Communicate change in HR system to 55,000 regional employees Live streaming video prohibited Live videoconference not feasible due to conference room unavailability and staff shifts My HR http:// xnet.kp.org/hr/ca/myhr/info.htm
- 24. Use Case Scenario - Workforce Development Solution Produce online video and synchronized slide presentation Outsource streaming video hosting Send all email to employees Result Capture viewing metrics Reached 15,000 views within first 2 weeks My HR http:// xnet.kp.org/hr/ca/myhr/info.htm
- 25. Use Case Scenario Executive Communications George Halvorson, Chairman and CEO, KFHP, Inc. & KFH presents at 2006 Executive Leadership Forum
- 26. Use Case Scenario Executive Communications Screen shot of intranet VOD - Flash 8 video w/ synchronized Powerpoint
- 27. Frame grab of Michael Leonard, MD, Physician Leader Patient Safety presenting at The Human Factor: Effective Teamwork & Communication Videoconference, Walnut Creek, 9/25/06 Use Case Scenario CME Field Productions
- 28. http://hpi.kp.org/hpi/do/document?oid=7854 Use Case Scenario Sales and Account Management
- 32. Content Delivery External Health education Public Relations Recruitment Sales and Marketing
- 33. External Content Delivery Health Education http://www.kaiserpermanente.org
- 34. Portal to Members Your Personal Physicians Homepage
- 35. Portal to Members Your Personal Physicians Homepage
- 36. Access to Health Care Information
- 37. Online Patient Education Videos
- 38. Online Patient Education Videos
- 39. External Content Marketing to Employers http://kpemplyhealth.org
- 40. External Content KP Newscenter http://xnet.kp.org/newscenter
- 41. External Content KP Newscenter
- 42. External Content KP Newscenter
- 43. External Content KP YouTube Channel http://www.youtube.com/kaiserpermanenteorg
- 44. External Content KP YouTube Channel
- 45. External Content KP YouTube Channel
- 46. External Content Michelle Shocked YouTube Channel
- 47. External Content - PR & Recruitment Webcasts Press conferences Public outreach External audience is primarily news media Available only as archived event for internal audience Clients are Media Relations and The Permanente Medical Group
- 48. Webcast Examples Research Program on Genes, Environment, and Health Press Conference Healthy Heart Press Conference Northern California Residency Programs Open House
- 49. Kaiser Permanente Research Program on Genes, Environment and Health http://www.dor.kaiser.org/studies/rpgeh/
- 50. Live Web cast Research Programs on Genes, Environment and Health (RPGEH) Web Cast February 14, 2007
- 51. Live Web cast Research Programs on Genes, Environment and Health (RPGEH) Web Cast February 14, 2007
- 52. Kaiser Permanente Healthy Heart web site http://www.permanente.net/healthyheart/
- 53. Live Web cast Healthy Heart Web Cast April 26, 2007
- 54. Live Web cast Healthy Heart Web Cast April 26, 2007
- 55. Kaiser Permanente Northern California Residency Programs Open House http://residency.kp.org/ncal/
- 56. Kaiser Permanente Northern California Residency Programs Open House KP Residency Open House Web cast Sept. 8, 2007
- 57. Kaiser Permanente Northern California Residency Programs Open House "What they're doing at Kaiser seems to be an innovative approach to recruiting," said Charles Clayton, who is vice president for policy at the Assn. of Program Directors in Internal Medicine "Clearly, an in-person open house is limited to people in a geographic area," Dr. Blumberg said. "Medical students are part of the 'Millennium Generation,' and it's second nature to them to watch streaming videos and get their information online. This was a way to appeal to this technologically [savvy] audience."
- 58. Web Video & Healthcare Best Practices Deploy online video as live and on-demand offerings based on communication needs Apply professional high quality video standards Complete pre-planning, needs assessment, objectives, promotion and distribution plans in advance Utilize available internal resources for video delivery Outsource and partner with external solutions providers when appropriate Evaluate and measure ROI
- 59. For More Information [email_address] Production Manager, Videoconferencing Multimedia Communications Kaiser Foundation Health Plan, Inc. 1950 Franklin, 3rd Floor Oakland, CA 94612 Tel: (510) 987-3956 Cell: (510) 847-4286