狠狠撸

Web 2.0?
Wow!
Presented by
Stephanie Zimmerman
Training Coordinator
Library System of Lancaster County

Web 2.0?
You mean
there’s
more than
one?

Web 2.0?
When did they
start giving it
numbers?!!

Today’s presentation

? What is Web 2.0?
? What are some of the most relevant
implementations of Web 2.0 technology for
libraries?
? Ok, so now what?

…I think Web 2.0 is…a piece of jargon,
nobody even knows what it means.
Sir Tim Berners-Lee, creator of the Web

Web 2.0 is an attitude, not a technology.
-Ian Davis

Three characteristics of Web 2.0

? Rich user interface
? The Web as a platform
? Users create value

Rich user interface

A rich user interface will
? Adapt to the user to help the user achieve his or
her goal
? Provide the look and feel of a desktop application

Rich user interface

The software tries to figure
out what I want

The Web as platform

The Web is now a place to do things.

The Web as platform

Free word processor

Users create value

Web 2.0 sites are useful because of the stuff
you put there!

Technological Changes
+
Accessibility of Production Tools
+
Distribution Media

Social, Economic & Political
Changes and the Way People
Communicate

Howard Rheingold – http://vlog.rheingold.com

Helene Blowers – http://librarybytes.com

Web 2.0
? Includes but is not limited to:
– Blogs
– Wikis
– RSS / Newsreaders (Aggregators)
– Social Bookmarking & Tags
– Podcasts
– Video Blogs / Video Sharing
– Photo Sharing (Flickr)
– IM / Twitter
– Social Networking Sites (Facebook / MySpace)

Blogs
? Short for “web log”
? An easy to use online publishing tool
? Lists content in reverse date order
? A great way to engage staff & library users
in conversation
– Interactive when comments enabled


Blog Software

? Can be locally or remotely hosted

Types of Biblioblogs
? Library News Blogs
? Marketing & Promotion Blogs
? Materials/Resources Blogs
? Service-Oriented Blogs
? Project Blogs
? User-Specific Blogs
? Association & Organization Blogs
? Conference Blogs
? Internal Blogs
? Librarian’s Blogs
“Web2.0 & Libraries: Best Practices for Social Software”
– Michal Stephens

Provide Content and Information

http://www.aadl.org/ - Ann Arbor MI

As a Home Page

http://mjcpl.org/ - Madison IN

Promote a Collection

http://lansinglibraryyouth.blogspot.com – Lansing MI

For a Specific Audience

http://lansinglibraryadult.blogspot.com/ - Lansing MI

From…

http://www.darienlibrary.org/directorsblog/ - Darien CT

Professional Development

http://www.lisnews.org/

LSLC Examples

http://ephratapubliclibrary.blogspot.com/

LSLC Examples

http://lpl-youthservices.blogspot.com/

LSLC Examples

http://bookmobilelancaster.blogspot.com/

LSLC Examples

http://lslctraining.blogspot.com

Libraries that Blog

http://www.blogwithoutalibrary.net/links/index.php?title=
Welcome_to_the_Blogging_Libraries_Wiki

Librarians that Blog

http://liswiki.org/wiki/Weblogs

Implementing Library Blogs
? Gather a strong blog team
? Choose the software and host
? Create & customize the look and feel
? Train your staff
? Launch with a soft opening

– Michal Stephens

Best Practices for Library Blogs
? Read and evaluate as many blogs as you
can
? Learn the ethics of posting to a blog
? Find your voice and develop a mission
? Create staff buy-in
? Focus on content
? Share authorship
? Post often and succinctly
– Michal Stephens

Best Practices for Library Blogs
? Tag your posts
? Develop a style guide
? Take the time to train staff about posting to
a blog
? Integrate blogs into your site
? Create a feeling of transparency
? Be human (1st person) and give good
voice
? Designate a point person to review content
– Michal Stephens

Wikis
? A Hawaiian word meaning “quick”
? A collaborative web space that anyone*
can edit
? A useful tool for sharing library knowledge
or engaging users
? Searchable – becomes a Knowledgebase
? Stop all that email!
? Stop the attachments!


Wiki Software
? Can be locally or remotely hosted
PhpWiki – what
Wikipedia uses

Produces Deki Wiki

Types of Wikis
? Subject guides
? Project planning
? Policy manuals
? Resource listings
? Training resources

– Michal Stephens

Wikipedia

http://en.wikipedia.org/wiki/Main_Page

Internal Library Communication

http://lilly.lancasterlibraries.org/Training_Services - password protected

Reference

http://www.seedwiki.com/wiki/butler_wikiref/butler_wikiref?wpid=186560

Communicate with Library Users

http://www.libraryforlife.org/subjectguides/index.php/Main_Page - South Bend IN

Communicate with Library Users

http://booklovers.pbwiki.com – Princeton NJ


http://libsuccess.org – created by Meridith Farkas (DLL Norwich Univ VT)


http://liswiki.org


http://librarysociety.pbwiki.com/

Implementing Wikis
? Choose the software and host
? Specific goals and objectives you want to
achieve
? Decide who the wiki authors will be
? Appoint a wiki monitor
? Take time to train and promote

– Michal Stephens

Best Practices for Wikis
? Encourage play
? Impart to staff that it’s okay to make mistakes
and learn from them
? Provide structure
? Proactively monitor changes (track through
RSS)
? Watch for flame wars or spam
? Use for library instruction
? Use wiki software that generates RSS feeds

– Michal Stephens

RSS
? Short for Really Simple Syndication
? Content from Web Sites published as
“feeds”
– Don’t check multiple Web Sites each day
– Subscribe to the “feeds”
? An effective tool for keeping up on news
and trends
? Great way to find out what people are
saying about your library

RSS Icons
? Think orange…

? But not always…

Slicing & Dicing
? Simple code allows RSS feed to be
“grabbed” from source and displayed on
other Web pages
? Library’s content goes where your users
are
? Content can be subscribed to and
displayed everywhere

– Michal Stephens

What can libraries do with RSS?
? Display other feeds on your library’s site
(news feed for top headlines)
? Syndicate your existing resources
– Feeds of new materials added to catalog
– Other library content
? Let patrons slice and dice library content

– Michal Stephens

Content a Library Can Push Out
? News
? Events
? New Book Lists
? Readers’ Advisory Recommendations
? Images
? New Resources & Databases
? Podcasts

– Michal Stephens

Newsreaders / Aggregators
? Need to use Newsreader/Aggregator with
RSS feeds
– Aka RSS Reader or Feed Reader
– Acts like a customizable newspaper
– Pull content from a variety of sources into one
place

RSS Examples – Library News

http://www.lisnews.org/

RSS Examples – Library News

http://www.bloglines.com

RSS Examples - NYT

http://www.nytimes.com/services/xml/rss/

RSS Examples - NPR

http://www.npr.org/rss/

RSS Examples - Libraries

http://www.hclib.org/pub/search/RSS.cfm - Minnetonka MN

RSS Examples - Libraries

http://www.loudoun.gov/Default.aspx?tabid=1594 – Loudon Co. VA

RSS Examples

http://www.rss4lib.com/

Implementing RSS
? Need to decide if library will display other’s
feeds or generate feeds internally
? Look for places RSS can save valuable
time
? Determine if library wants to build own
RSS-fed portal or offer a list of starter
feeds for users
? Train staff and users

– Michal Stephens

Best Practices for RSS
? Let vendors know you want RSS
incorporated
– Catalogs, Databases, Calendars,
CMS / Web sites
? Develop a policy/procedure to explain
RSS/XML buttons on Web site
? Subscribe to library’s RSS feeds to see
what readers see
? Market your feeds
– Michal Stephens

Social Bookmarking/Tags
? Access your bookmarks from ANY
computer with an Internet connection
– Not tied to Internet Explorer Favorites, Firefox
Bookmarks, or other browsers
? Get out of “Folder” mentality
? Categorize sites with TAGS
– Tags are a way to label data with your own
words or popular words others have used
? Share with others

My del.icio.us

http://del.icio.us/Slzimm1

Popular Tags in del.icio.us

http://del.icio.us/tag/

Social Bookmarking in Libraries

http://tags.library.upenn.edu/ - Philadelphia PA


http://www.lansing.lib.il.us/rss.html - Lansing IL


http://del.icio.us/lansingpubliclibrary


http://www.lib.utc.edu/interesting-websites.html - Univ of Tenn – Chattanooga TN


http://del.icio.us/griffey/utc_interesting

Podcasts
? 2005 word of the year
– Combines the word “iPod” with “broadcast”
? An audio file that is available through RSS
– Audio on demand (mp3 popular format)
– Usually have option to play file without
subscribing
? Play back on computer or portable media
players
? An effective way to engage youth and
market library services
Helene Blowers – http://librarybytes.com and http://en.wikipedia.org/wiki/Podcast

My iTunes

http://www.apple.com/itunes/

Podcasts in General

http://www.whitehouse.gov/rss/

Podcasts in General

http://www.learnoutloud.com

Podcasts in Libraries

http://www.opal-online.org – Tom Peters TAP Information Services


http://www.lansing.lib.il.us/podcasts.html – Lansing IL


http://www.homerlibrary.org/audioreviews.asp - Homer Glen IL


http://www.fairfaxcounty.gov/library/bookcast/ - Fairfax Co. VA

MORE Podcasts in Libraries

http://www.libsuccess.org/index.php?title=Podcasting

10 Points on Podcasting in Libraries
1. Could be called “audio blogging”
2. Libraries are using podcasts to share
and syndicate audio content
3. Adds even more dimension to the
library’s voice
4. Requires equipment you probably
already have
5. Takes time and a commitment to the
service

– Michal Stephens

6. Content abounds in the library setting for
podcasting
? Augment a teen-driven Web site
? Oral histories
? Online storytimes
? Local storytellers telling a story
? Internal training
? External training
? Promotion of library events: interviews,
music programs
– Michal Stephens

7. Having presence in iTunes is a good
thing
8. Think about loaning podcast devices at
your library
9. Involve your users
10. Create a podcast studio or digital
creation station(s) in your library

– Michal Stephens

Video Blogs
? Sometimes shortened to vlog
? A blog whose medium is video
? Use RSS for syndication
? Subscribe with aggregator
? A fun way to promo library services
? Fastest growing communication channel
on the Web

Helene Blowers – http://librarybytes.com and http://en.wikipedia.org/wiki/Video_blog

Video Blogs in General

http://www.rocketboom.com/vlog/

Video Blogs in General

http://dailybuzz.mobuzz.tv/

Video Blogs in Libraries

http://www.kentonlibrary.org/media/offtheshelf/ - Covington KY


http://www.elgin.lib.il.us/videoextras.html - Elgin IL


http://www.ahml.info/vlog/ - Arlington Heights IL

Video Contests

http://teens.denverlibrary.org/media/youtube.html - Denver CO

Video Contests

http://www.youtube.com/group/librarylaughs

Web Cam

http://www.darienlibrary.org/ - Darien CT

IM
? Short for Instant Messaging
? Real-time communication using typed text
? Allows for easy collaboration
? Genuine conversation rather than email’s
“letter” format
? Parties know availability

http://en.wikipedia.org/wiki/Instant_messaging

Why IM?
? Cheaper that Virtual Reference – FREE
? According to Pew Internet and American Life
(late 2004)
– 42% of Internet users (53 million American adults+)
use IM
– Gen Y (18 – 27 yr): 46% use IM more frequently than
email
– Gen X (28 – 39 yr): 18% use IM more frequently than
email
– 21% of IM-ers in Gen Y and Gen X log onto IM
several times a day

– Michal Stephens

Use of IM in Libraries
? External Reference Services
– Librarians put themselves out in cyberspaces
= online places where users are working and
playing
– Means of social interaction = community
– Puts librarian as close as possible to the point
of need
– User can remain anonymous
? More easily reach out to librarians in their
organization and throughout the world
– Michal Stephens

My IM

http://www.google.com/talk/

My IM

http://lilly.lancasterlibraries.org/Training_Services/Chat_With_the_Trainer

http://lslctraining.blogspot.com/

IM in Libraries

http://sjcpl.lib.in.us/asksjcpl/asksjcpl.html - South Bend IN

IM in Libraries

http://www.lib.ncsu.edu/ - NCSU Raleigh NC

IM in Libraries

http://www.askherepa.org/

MORE IM in Libraries

http://www.libsuccess.org/index.php?title=Librarians_who_IM

Don’t Forget SMS
? Short Messaging Service
? Mobile IMs or Text Messages from cell
phones
– 1 in 3 IM users do so per week
? Some libraries have started SMS
reference

– Michal Stephens

Implementing IM
? Determine a screen name and register it
with major IM clients
? Sign up for Meebo
? Train and encourage staff to interface via
IM from their desks
– Logging in to the application
– Basics of chatting via a chat window
– Inserting URLs and sending files
– Applying reference interview skills to IM
– Michal Stephens

Implementing IM
? Make IM part of your technology plan
? Include in policy manual
? Make sure valued as a reference service
? Make it part of staff-development plan
? Staff & administrators should use at desks
to improve workflow
? Create staff buy-in
? Have staff “learn the lingo”
– Michal Stephens

Best Practices for IM
? Promote your screen name and service
? Add your IM name to business cards,
signature files and Web portal
? Create a standardized, consistent naming
convention for your IM screen names
? Use away messages effectively
? Use online sources only if the best answer
can be given from them

– Michal Stephens

twitter
? A form of IM
? The site states:
– “Twitter is a service for friends, family, and
co–workers to communicate and stay
connected through the exchange of quick,
frequent answers to one simple question:
What are you doing? “
? Micro-blogging

http://twitter.com/

twitter Updates
? Received in the following ways:
– On twitter Website
– IM
– SMS (text messages on cell phone)
– RSS
– Email

http://twitter.com/

My twitter

http://twitter.com/Slzimm1

Libraries that twitter

http://twitter.com/mrrl - Jefferson City MO


http://twitter.com/houstonlibrary - Houston TX


http://twitter.com/UTCLibraryIT - Univ of Tenn – Chattanooga TN

Twitter Tips
? Follow unto others
? @comment others
? Link to your stuff – smartly
? Don’t take non-responses personally
? Be patient
? Avoid addiction
? Use your name

http://www.meryl.net/2008/04/7-tips-to-a-good-twitter-experience/

flickr
? Photo-sharing site
? Online community
? One of earliest Web 2.0 applications
? Many bloggers use as a photo repository
? Allows photos to be tagged and browsed
? Hosts over 2 billion images

http://en.wikipedia.org/wiki/Flickr

My flickr

http://www.flickr.com/photos/slzimm1

Libraries that flickr

http://www.flickr.com/photos/hennepincountylibrary/ - Minnetonka MN

Libraries that flickr

http://www.flickr.com/photos/11329886@N00/sets/72157594291410121 - Lenexa KS

Library Groups in flickr

http://www.flickr.com/groups/librariesandlibrarians/


http://www.flickr.com/groups/bookdisplays


http://www.flickr.com/groups/librariancards/


http://www.flickr.com/groups/springfieldpubliclibrary/

Hints for Using flickr in Libraries
? Allow flickr access on library computers
? Tag! Note! Comment!
? Create a useful profile in flickr for your
library
– Contact info, mission, vision and URL
? Tell stories!
? flickr makes the library human

– Michal Stephens

Social Networking Services
? Communities of people who share
interests and activities
? Allow you to create a profile
– Picture
– Description
? Uses:
– Making “friends” – keeping in touch
– Making business contacts/networking
? Allow you to create groups
? Upload videos, pictures, etc.
http://en.wikipedia.org/wiki/Social_network_service

My Facebook

http://www.facebook.com/profile.php?id=608842054

Libraries in Facebook

http://www.facebook.com/profile.php?id=8155960271 – Charlotte NC


http://www.facebook.com/profile.php?id=7223112325 – Minnetonka MN


http://www.facebook.com/group.php?gid=8408315708

Libraries in MySpace

http://www.myspace.com/brooklyncollegelibrary - Brooklyn NY


http://www.myspace.com/denver_evolver - Denver CO


http://www.myspace.com/hennepincountylibrary - Minnetonka MN

My LinkedIn

http://www.linkedin.com/in/slzimm1

Library Professional in LinkedIn

http://www.linkedin.com

An Interactive Library
? Familiar:
– Programs
– Catalogs
– Websites
? Social Networking:
– Potential to connect these 3 pillars and take
patron interaction to a new dimension
? Challenge:
– Convincing the doubters

Steve Campion – http://librarystream.wordpress.com/

It’s Not Just MySpace!
? Social web much richer than MySpace
alone
? It represents a cultural shift towards:
– Expression
– Collaboration
– Interaction
? Internet users (aka patrons) not satisfied
with just reading Web pages.
– They interact online with bank, retailer, and
(why not?) their library!

How Do We Get There?
? Education (today is just the start)
? Mix education with a little imagination:
Apply the social web to the library
? Build an Interactive Library:
– Convince a few key people to consider
integrating social networking into existing
library activities

10 Steps for Staff Buy-In for
Technology Projects
1. Listen to your staff
2. Involve staff in planning
3. Tell stories
4. Be transparent
5. Report and debrief
6. Do your research
7. Manage projects well
8. Formally convene the Emerging Technology
Group
9. Training 2.0: Let everyone play and experience
10. Celebrate Success
– Michal Stephens

PCLS in Tacoma WA

xt?
Ne
ou
eY
Ar

Find it ALL on del.icio.us
? All links in this presentation can be found
at:
– http://del.icio.us/wowweb2.0
? The presentation can be found at:
– http://www.lancasterlibraries.org/trainingdocs
– Note this site is also on the del.icio.us link

List of Experts
? Michael Stephens
http://tametheweb.com/
? Jenny Levine
http://www.theshiftedlibrarian.com/
? Jessamyn West
http://www.librarian.net/
? David Lee King
http://www.davidleeking.com/
? Sarah Houghton-Jan
http://librarianinblack.typepad.com/
? Meredith Farkas
http://meredith.wolfwater.com/wordpress/index.php
? Karen Schneider
http://freerangelibrarian.com/
? Helene Blowers
http://librarybytes.com/

Where to Find Me
? email: szimmerman@lancasterlibraries.org
? GoogeTalk: Slzimm1
? AIM: Slzimm1
? blog: http://lslctraining.blogspot.com
? del.icio.us: http://del.icio.us/Slzimm1
? facebook: http://www.facebook.com/people/Stephanie_Zimmerman/608842054
? Linkedin: http://www.linkedin.com/in/slzimm1
? twitter: http://twitter.com/Slzimm1
? flickr: http://www.flickr.com/photos/Slzimm1
? bloglines: http://www.bloglines.com/public/LSLCTraining
? friendfeed: http://friendfeed.com/slzimm1
? YouTube: http://www.youtube.com/lslctrainer

Contact Info
? Stephanie Zimmerman
Training Coordinator
Library System of Lancaster County
1866 Colonial Village Lane, Suite 107
Lancaster PA 17601
phone: 717.207.0500 x 1281
fax: 717.207.0504
email: szimmerman@lancasterlibraries.org
website: www.lancasterlibraries.org
Training Blog: http://lslctraining.blogspot.com

Ok, so this is Web 2.0.

So what?
Or
What do I do about it?

So what?

“Web 1.0 was all about connecting
people…” -Sir Tim Berners-Lee, creator of the Web

So what?
Over 70% of Americans use the Internet
--www.internetworldstats.com

Over 85% of parents with teenagers use the
Internet —www.pewinternet.org

There were 72,000,000 visitors to MySpace
in October 2007 --http://www.techcrunch.com/2007/11/28/social-
site-rankings-october-2007/

So what?

Web 2.0 technologies allow us to have a
conversation with our users

? Passionate users want to know more
? Passionate users want to be involved
? Ambivalent users can tell us why

What does it take?

Ok, I’m convinced. Now what?

What does it take?

You don’t
have to
break the
bank!

What does it take?

A great team!

What does it take?

Staff
willing
to try
new
things

What does it take?

And yes, a
curiosity
about
technology

What does it take?

An organizational
culture willing to
embrace constant
change

狠狠撸

Web2.0 Wowfor State

More Related Content

Web2.0 Wowfor State