Web3.0 keynote v2
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The document discusses the transition to Web 3.0 and emphasizes the importance of mobile and social engagement. It outlines a seven-step process for businesses to adapt, which includes listening, defining brand value, rallying teams, and employing test-learn-adapt methods. Ultimately, it highlights the need for customer knowledge and advocacy to enhance brand metrics.
Web3.0 keynote v2
- 1. @fionas_h WEB 3.0 fiona-scott-handley Image 油Credit 油: 油h.p://www.desktopwallpaperhd.net/wallpaper-足design32440.html 油
- 2. Your customers are shutting out your noise and organising themselves around the messages they want to hear. SO.. WEB 3.0 ? The whole web is mobile The whole web is social
- 3. Source: 油slideshare.net/kleinerperkins/kpcb-足internet-足trends-足2013 油 Mobile just overtook desktop in China MOBILE This wasnt meant to happen until next year Image: 油h.p://etgafapasta.鍖les.wordpress.com/2012/11/pull-足bear-足man-足collecDon-足hipster-足premium-足autumn-足winter-足invierno-足2012-足fashion-足trends-足modaddicDon-足91.jpg 油
- 4. The 7 steps to greatness* SO.. ARE YOU READY? *as decided by me
- 5. ≒ Listen 油 ≒ Sort 油your 油strategy 油(what 油value 油 do 油you 油add?) 油 ≒ Rally 油the 油troops 油(virtual/out-足 sourced/in-足house) 油 ≒ Get 油going 油 ≒ Test-足learn-足adapt 油 ≒ Measure 油 油 Listen STEP 1: Which means you have to be quiet for a bit! h.p://3.bp.blogspot.com/-足DF9TD1ewBPE/TkLIQw_FzGI/AAAAAAAABHI/EJUxof_SE8E/s1600/pull-足and-足bear.jpg 油
- 6. Brand STEP 2: Know what you stand for How will you tell your story? h.p://4.bp.blogspot.com/-足ViIm70clEV0/T5fMvsWjJPI/AAAAAAAABgs/dBTN1-足P1W04/s1600/19.jpg 油
- 7. Strategy STEP 3: Get it sorted FIRST Understand the value your brand adds h.ps://encrypted-足tbn1.gstaDc.com/images?q=tbn:ANd9GcRLAY2Bm6kJR4yxN8ci2LyCsbbX8M4YZ8H-足uDT4VhcabOzuMPb8BQ 油
- 8. Infrastructure STEP 4: Rally your troops (get your own A-Team!) You can have a real or virtual team Outsource for gaps in expertise Process, process, process
- 9. Get going STEP 5: Dont wait for it to be perfect Just have a structure in place Track whos doing what Image 油credit: 油h.ps://encrypted-足tbn2.gstaDc.com/images?q=tbn:ANd9GcTyLl_54k0XjzGUWggHbbd8B1Frqu6r0MSZQ4tndEpyzC6Q2BKr 油
- 10. Test learn - adapt STEP 6: Quickly Use A/B testing Learn and move on. Dont linger. Create your own wisdom
- 11. Measure STEP 7: Customer knowledge (behavioural or buying insights) Advocacy (use your audience to talk to their audience) ARPU increases, churn decreases Brand metrics Image 油credit: 油h.p://www.theblogismine.com 油