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Web3.0 keynote v2

Fiona Scott-Handley
Fiona Scott-Handley

I talk to a lot of businesses that understand the importance of social media. Most of them have already started the journey but aren't quite sure what comes next. I've designed this as a guide to help you through the set up phase so that you can ensure social services your entire business, not just the Marketing dept.

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@fionas_h WEB 3.0 fiona-scott-handley Image Credit : h.p://www.desktopwallpaperhd.net/wallpaper-足design32440.html
Your customers are shutting out your noise and organising themselves around the messages they want to hear. SO.. WEB 3.0 ? The whole web is mobile The whole web is social
Source: slideshare.net/kleinerperkins/kpcb-足internet-足trends-足2013 Mobile just overtook desktop in China MOBILE This wasnt meant to happen until next year Image: h.p://etgafapasta.鍖les.wordpress.com/2012/11/pull-足bear-足man-足collecDon-足hipster-足premium-足autumn-足winter-足invierno-足2012-足fashion-足trends-足modaddicDon-足91.jpg
The 7 steps to greatness* SO.. ARE YOU READY? *as decided by me
≒ Listen ≒ Sort your strategy (what value do you add?) ≒ Rally the troops (virtual/out-足 sourced/in-足house) ≒ Get going ≒ Test-足learn-足adapt ≒ Measure Listen STEP 1: Which means you have to be quiet for a bit! h.p://3.bp.blogspot.com/-足DF9TD1ewBPE/TkLIQw_FzGI/AAAAAAAABHI/EJUxof_SE8E/s1600/pull-足and-足bear.jpg
Brand STEP 2: Know what you stand for How will you tell your story? h.p://4.bp.blogspot.com/-足ViIm70clEV0/T5fMvsWjJPI/AAAAAAAABgs/dBTN1-足P1W04/s1600/19.jpg
Strategy STEP 3: Get it sorted FIRST Understand the value your brand adds h.ps://encrypted-足tbn1.gstaDc.com/images?q=tbn:ANd9GcRLAY2Bm6kJR4yxN8ci2LyCsbbX8M4YZ8H-足uDT4VhcabOzuMPb8BQ
Infrastructure STEP 4: Rally your troops (get your own A-Team!) You can have a real or virtual team Outsource for gaps in expertise Process, process, process
Get going STEP 5: Dont wait for it to be perfect Just have a structure in place Track whos doing what Image credit: h.ps://encrypted-足tbn2.gstaDc.com/images?q=tbn:ANd9GcTyLl_54k0XjzGUWggHbbd8B1Frqu6r0MSZQ4tndEpyzC6Q2BKr
Test learn - adapt STEP 6: Quickly Use A/B testing Learn and move on. Dont linger. Create your own wisdom
Measure STEP 7: Customer knowledge (behavioural or buying insights) Advocacy (use your audience to talk to their audience) ARPU increases, churn decreases Brand metrics Image credit: h.p://www.theblogismine.com

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Web3.0 keynote v2

  • 1. @fionas_h WEB 3.0 fiona-scott-handley Image Credit : h.p://www.desktopwallpaperhd.net/wallpaper-足design32440.html
  • 2. Your customers are shutting out your noise and organising themselves around the messages they want to hear. SO.. WEB 3.0 ? The whole web is mobile The whole web is social
  • 3. Source: slideshare.net/kleinerperkins/kpcb-足internet-足trends-足2013 Mobile just overtook desktop in China MOBILE This wasnt meant to happen until next year Image: h.p://etgafapasta.鍖les.wordpress.com/2012/11/pull-足bear-足man-足collecDon-足hipster-足premium-足autumn-足winter-足invierno-足2012-足fashion-足trends-足modaddicDon-足91.jpg
  • 4. The 7 steps to greatness* SO.. ARE YOU READY? *as decided by me
  • 5. ≒ Listen ≒ Sort your strategy (what value do you add?) ≒ Rally the troops (virtual/out-足 sourced/in-足house) ≒ Get going ≒ Test-足learn-足adapt ≒ Measure Listen STEP 1: Which means you have to be quiet for a bit! h.p://3.bp.blogspot.com/-足DF9TD1ewBPE/TkLIQw_FzGI/AAAAAAAABHI/EJUxof_SE8E/s1600/pull-足and-足bear.jpg
  • 6. Brand STEP 2: Know what you stand for How will you tell your story? h.p://4.bp.blogspot.com/-足ViIm70clEV0/T5fMvsWjJPI/AAAAAAAABgs/dBTN1-足P1W04/s1600/19.jpg
  • 7. Strategy STEP 3: Get it sorted FIRST Understand the value your brand adds h.ps://encrypted-足tbn1.gstaDc.com/images?q=tbn:ANd9GcRLAY2Bm6kJR4yxN8ci2LyCsbbX8M4YZ8H-足uDT4VhcabOzuMPb8BQ
  • 8. Infrastructure STEP 4: Rally your troops (get your own A-Team!) You can have a real or virtual team Outsource for gaps in expertise Process, process, process
  • 9. Get going STEP 5: Dont wait for it to be perfect Just have a structure in place Track whos doing what Image credit: h.ps://encrypted-足tbn2.gstaDc.com/images?q=tbn:ANd9GcTyLl_54k0XjzGUWggHbbd8B1Frqu6r0MSZQ4tndEpyzC6Q2BKr
  • 10. Test learn - adapt STEP 6: Quickly Use A/B testing Learn and move on. Dont linger. Create your own wisdom
  • 11. Measure STEP 7: Customer knowledge (behavioural or buying insights) Advocacy (use your audience to talk to their audience) ARPU increases, churn decreases Brand metrics Image credit: h.p://www.theblogismine.com