Webinar channels flow (1)
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The document outlines a marketing plan for promoting a webinar through various digital channels. It involves using Facebook ads and sponsored stories two weeks before the event. An email and flyer will also be sent to sales representatives four weeks prior to share with customers and prospects. Additionally, emails will be sent to an email database two weeks before through Vertical Response, and GoToWebinar will send automated reminder emails one week, one day, and one hour before the event.
Webinar channels flow (1)
- 1. C3. Webinar Promotion through Facebook Ad network (Ads/Sponsored Stories) 2 week period prior to event FRONTIER FACEBOOK SHARE CAPTURES ADS INFO SPONSORED REGISTER STORIES FACEBOOK SHARE FRONTIER CONFIRMATIO FACEBOOK N WEBINAR WALL EMAIL APP ‘LIKE’ FRONTIER 1
- 2. C1. Sales Team Email / flyer to sales force 4 weeks prior to event with event details (speaker/date/time/ topic) EMAIL EMAIL FLYER FLYER 1. Email and Flyer Sent to Sales Reps 2. Sales Reps customize and forward to customers and prospects 2
- 3. C2. Email Database Email to growing database (via Vertical Response) 2 weeks prior to event GoToWebinar EMAIL REGISTER GoToWebinar automatically sends out reminder emails to database one week prior, one day prior and one hour prior to event 3