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Webinar is your business 2020 ready?

STAAH
STAAH

The document discusses a webinar presented by STAAH and Tomahawk on making websites ready for 2020. It covers the importance of website speed and being mobile friendly. Specific tips are provided to optimize page speed, including checking page speed and optimizing images. The webinar also discusses search engine optimization (SEO) best practices like optimizing meta titles and descriptions. Google's My Business platform is highlighted as important for businesses to claim their listing and take advantage of local search visibility. The rise of Google Travel is discussed as integrating Google Search, Maps and Trips into a travel planning service.

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息 Copyright, Tomahawk. Commercial in confidence. 1 Welcome To Todays STAAH and Tomahawk Webinar
息 Copyright, Tomahawk. Commercial in confidence. 2 About STAAH Recognized as an innovator in hospitality technology solutions, STAAH has been using cloud-based products to help accommodation providers around the world power their online growth since 2008. Our award-winning products puts property owners in control by empowering them with technology that helps them attract, convert, analyse and maximise online reach and revenue. STAAH provides services to over 9,000 properties in over 90 countries worldwide.
息 Copyright, Tomahawk. Commercial in confidence. 3 The STAAH Eco System
Is your website 2020 ready? 息 Copyright, Tomahawk. Commercial in confidence.
5 Is your website 2020 ready? Gina Paladini Marketing Director
What we will learn together today: Is your website 2020 ready? 5 reasons you need to pay attention to Google my Business 19 May 2019 the way the world books and travels changed on this day 息 Copyright, Tomahawk. Commercial in confidence. 6
息 Copyright, Tomahawk. Commercial in confidence. 7 The importance of speed and mobile friendly pages 53% Abandon if it takes more than 3 seconds to load A one-second delay in Mobile load time impacts conversions by up to 20% 52% Say fast load time is important To brand loyalty
息 Copyright, Tomahawk. Commercial in confidence. 8 Check your page speed here https://www.thinkwithgoogle.com/feature/testmysite/
息 Copyright, Tomahawk. Commercial in confidence. 9 3 Ways to Speed up your site 1. Ask your website hosting company if there is another plan for a faster option 2. Old Website / CMS any website over 3 -4 years old will probably have a old Content Management System (CMS) that take a long time to load 3. Heavy are too many large images that arent optimized FREE tools to optimize images: https://compressor.io/compress - https://kraken.io/web-interface
息 Copyright, Tomahawk. Commercial in confidence. 10 A bad site map is like a sign with no labels potential customers will get lost on your site.
息 Copyright, Tomahawk. Commercial in confidence. 11
Keep the choice simple and the SEO update! 息 Copyright, Tomahawk. Commercial in confidence. 12
息 Copyright, Tomahawk. Commercial in confidence. 13 Why SEO?
息 Copyright, Tomahawk. Commercial in confidence. 14 What is SEO? Search Engine Optimisation is the science behind increasing quality free or organic traffic to your website.
息 Copyright, Tomahawk. Commercial in confidence. 15 Three main ingredients of SEO
息 Copyright, Tomahawk. Commercial in confidence. 16 Meta Title Meta Description
Voice Search Optimisation is HERE 17 Voice is expected to be a $40 billion channel by 2022 Nearly 20% of all voice search queries are triggered by a set of 25 keywords
18 Take a look at your website Is your site easy to navigate? (7 or less top line navigation) Are you doing SEO on your site? Extra point if you are already doing Voice Optimisation Do you have a blog or content pages about your region? Does your site have large (quick loading), emotive imagery on every page? On every page of your website can you be booked? Can your site be viewed on every device size? Do you have a Google Map for directions? Are there reviews clearly displayed on your site? Is your site secure? Is it http or https?
5 reasons to pay attention to your Google My Business 息 Copyright, Tomahawk. Commercial in confidence.
息 Copyright, Tomahawk. Commercial in confidence. 20 What is GMB? Basically: Your digital storefront Show up when customers search for your business or businesses like yours on Google Search and Maps.
21 息 Copyright, Tomahawk. Commercial in confidence.
息 Copyright, Tomahawk. Commercial in confidence. 22 Show up in Google Search Results GMB pages (Not website links) The 3 pack 1
息 Copyright, Tomahawk. Commercial in confidence. 23 Show on Google Maps GMB pages (Not website links) 2
24 Show when travelers Look for your business by name 3
25 Get more everything! Complete listings get: 4
To keep up with Your Google My Business Phone App Download Now! 26
GoogleTravel 27 5
The Birth of Google.com/Travel - 19 May 2019 息 Copyright, Tomahawk. Commercial in confidence. 28
Google Travel! 息 Copyright, Tomahawk. Commercial in confidence. 29 Google is integrating Search, Maps and Trips so that all will feed into each other. If you search for restaurants or hotels in another city, Google will remember and populate that into the Trips desktop service. Travellers will also be able to manually add new reservations as well. The goal is to turn Google Trips into a travel planning service.
GMB - Quickly making a difference to the tourism eco system! 30 TripAdvisor addressed the fact that the revenue in the largest part of its business, officially known as Hotels, Media & Platform, declined 12 percent year over year in the third quarter to $238 million. Expedia Group CEO Mark Okerstrom in Bellevue, Washington, said Google is taking more revenue per visitor, and I think its just the reality of where the world is in the Internet, and the importance of Google at the top of the funnel. TripAdvisor and Expedia acknowledge that Organic, or free, links are ending up further down the page in Google search results as Google prioritizes its own travel businesses.
BLOG.STAAH.COM FOR MORE HOTELIER TIPS & TRENDS VISIT:

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Webinar is your business 2020 ready?

  • 1. 息 Copyright, Tomahawk. Commercial in confidence. 1 Welcome To Todays STAAH and Tomahawk Webinar
  • 2. 息 Copyright, Tomahawk. Commercial in confidence. 2 About STAAH Recognized as an innovator in hospitality technology solutions, STAAH has been using cloud-based products to help accommodation providers around the world power their online growth since 2008. Our award-winning products puts property owners in control by empowering them with technology that helps them attract, convert, analyse and maximise online reach and revenue. STAAH provides services to over 9,000 properties in over 90 countries worldwide.
  • 3. 息 Copyright, Tomahawk. Commercial in confidence. 3 The STAAH Eco System
  • 4. Is your website 2020 ready? 息 Copyright, Tomahawk. Commercial in confidence.
  • 5. 5 Is your website 2020 ready? Gina Paladini Marketing Director
  • 6. What we will learn together today: Is your website 2020 ready? 5 reasons you need to pay attention to Google my Business 19 May 2019 the way the world books and travels changed on this day 息 Copyright, Tomahawk. Commercial in confidence. 6
  • 7. 息 Copyright, Tomahawk. Commercial in confidence. 7 The importance of speed and mobile friendly pages 53% Abandon if it takes more than 3 seconds to load A one-second delay in Mobile load time impacts conversions by up to 20% 52% Say fast load time is important To brand loyalty
  • 8. 息 Copyright, Tomahawk. Commercial in confidence. 8 Check your page speed here https://www.thinkwithgoogle.com/feature/testmysite/
  • 9. 息 Copyright, Tomahawk. Commercial in confidence. 9 3 Ways to Speed up your site 1. Ask your website hosting company if there is another plan for a faster option 2. Old Website / CMS any website over 3 -4 years old will probably have a old Content Management System (CMS) that take a long time to load 3. Heavy are too many large images that arent optimized FREE tools to optimize images: https://compressor.io/compress - https://kraken.io/web-interface
  • 10. 息 Copyright, Tomahawk. Commercial in confidence. 10 A bad site map is like a sign with no labels potential customers will get lost on your site.
  • 11. 息 Copyright, Tomahawk. Commercial in confidence. 11
  • 12. Keep the choice simple and the SEO update! 息 Copyright, Tomahawk. Commercial in confidence. 12
  • 13. 息 Copyright, Tomahawk. Commercial in confidence. 13 Why SEO?
  • 14. 息 Copyright, Tomahawk. Commercial in confidence. 14 What is SEO? Search Engine Optimisation is the science behind increasing quality free or organic traffic to your website.
  • 15. 息 Copyright, Tomahawk. Commercial in confidence. 15 Three main ingredients of SEO
  • 16. 息 Copyright, Tomahawk. Commercial in confidence. 16 Meta Title Meta Description
  • 17. Voice Search Optimisation is HERE 17 Voice is expected to be a $40 billion channel by 2022 Nearly 20% of all voice search queries are triggered by a set of 25 keywords
  • 18. 18 Take a look at your website Is your site easy to navigate? (7 or less top line navigation) Are you doing SEO on your site? Extra point if you are already doing Voice Optimisation Do you have a blog or content pages about your region? Does your site have large (quick loading), emotive imagery on every page? On every page of your website can you be booked? Can your site be viewed on every device size? Do you have a Google Map for directions? Are there reviews clearly displayed on your site? Is your site secure? Is it http or https?
  • 19. 5 reasons to pay attention to your Google My Business 息 Copyright, Tomahawk. Commercial in confidence.
  • 20. 息 Copyright, Tomahawk. Commercial in confidence. 20 What is GMB? Basically: Your digital storefront Show up when customers search for your business or businesses like yours on Google Search and Maps.
  • 21. 21 息 Copyright, Tomahawk. Commercial in confidence.
  • 22. 息 Copyright, Tomahawk. Commercial in confidence. 22 Show up in Google Search Results GMB pages (Not website links) The 3 pack 1
  • 23. 息 Copyright, Tomahawk. Commercial in confidence. 23 Show on Google Maps GMB pages (Not website links) 2
  • 24. 24 Show when travelers Look for your business by name 3
  • 26. To keep up with Your Google My Business Phone App Download Now! 26
  • 28. The Birth of Google.com/Travel - 19 May 2019 息 Copyright, Tomahawk. Commercial in confidence. 28
  • 29. Google Travel! 息 Copyright, Tomahawk. Commercial in confidence. 29 Google is integrating Search, Maps and Trips so that all will feed into each other. If you search for restaurants or hotels in another city, Google will remember and populate that into the Trips desktop service. Travellers will also be able to manually add new reservations as well. The goal is to turn Google Trips into a travel planning service.
  • 30. GMB - Quickly making a difference to the tourism eco system! 30 TripAdvisor addressed the fact that the revenue in the largest part of its business, officially known as Hotels, Media & Platform, declined 12 percent year over year in the third quarter to $238 million. Expedia Group CEO Mark Okerstrom in Bellevue, Washington, said Google is taking more revenue per visitor, and I think its just the reality of where the world is in the Internet, and the importance of Google at the top of the funnel. TripAdvisor and Expedia acknowledge that Organic, or free, links are ending up further down the page in Google search results as Google prioritizes its own travel businesses.
  • 31. BLOG.STAAH.COM FOR MORE HOTELIER TIPS & TRENDS VISIT: