1. The document discusses the importance of habits in achieving success and excellence, both in work and life. It states that habits are developed through repetition and practice and become automatic over time. 2. It then discusses the habits and characteristics of true "sales pros", including being self-starters, great communicators, and lifelong learners committed to constant improvement. 3. The document emphasizes the importance of prospecting as the "lifeblood" of sales and provides examples of effective prospecting activities and strategies like networking, referrals, cold calls, and using social media.