Website marketing & Social Media 際際滷s (Action Coach event)
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A presentation from Illiya Vjestica on Website Marketing & Social, which took place at Action Coach in York, April 2011.
Website marketing & Social Media 際際滷s (Action Coach event)
- 1. WEbsite marketing & SOCIAL MEDIA 2011 Illiya vjestica MD @ Smartdog digital 息 Copyright Smartdog Digital Ltd. 2011
- 2. The UK internet economy is worth 贈100 billion. This is 7.2% of UK gross domestic product. Boston Consulting Group, Octob er 2010
- 3. The Internet can help your business....
- 4. The Internet can help your business.... Save Money
- 5. The Internet can help your business.... Save Money Increase ROI
- 6. The Internet can help your business.... Save Money Increase ROI Reach New Markets
- 7. The Internet can help your business.... Save Money Increase ROI Reach New Markets Drive Revenue
- 8. The Internet can help your business.... Save Money Increase ROI Reach New Markets Drive Revenue Find NEW customers
- 9. Evolution. Flickr Username Image Credit: By fsse8info
- 10. NOW! is the time to act!
- 11. #1: Get Your HOUSE in Order. Flickr Username Image Credit: By Kevin Saff
- 13. VS.
- 16. VS.
- 19. VS.
- 21. Users can now previ ew your website
- 22. A WEB DESIGNER DOesnt have all the Answers.
- 24. How does our websit e perform? Does it wo rk?
- 25. M EASUREMENT Flickr Username Image Credit: CarbonNYC
- 26. #2 Google Analytics Its FRee!
- 27. Understand where your customers are!
- 28. What are your best sources of traffic?
- 29. How engaging is your content?
- 30. THis is... Jeff. Flickr Username Image Credit: By CarbonNYC David Goehring
- 31. If you cannot measure it, you cannot improve it - Lord Kelvin, 1824-1907
- 32. Askin g busi questi ness ons of websi te dat a
- 33. What content drives the most sales?
- 34. How many of our web visitors live close enough to shop here?
- 35. FIND the golden nuggets in your website datA.
- 36. Start
- 37. #3 TEST! ASK your customers what they want.
- 38. Testing isreally important! It Allows you to get away from ego driven websites!
- 39. Fight the HiPPOs! (Highest Paid Persons Opinion) Flickr Username Image Credit: By wwarby William Warby
- 40. #4: Appeasing the Great God Google. Flickr Username Image Credit: By brewbooks
- 41. Keep Your website regularly updated *Google will read it more often
- 42. The perfectly optimised page! Source: http://www.seomoz.org/
- 43. Wheres your killer content? *Begin Writing a company blog (POst once a month!)
- 46. A Blog adds value to your Online & offline business
- 47. START 5# TWEETING *10 MINS A DAy
- 48. Share Great content QUotes work w ell BUILD RELATIONSHIPS!
- 49. #5 GET NEtworkinG *Online relationships to offline
- 50. #7 Start a conversation on twitter. #6 Join Linkedin groups.
- 51. 80% of Social M edia is word of m outh
- 52. Go to where your audience is...
- 54. Breaks news faster than Trad. Media Flickr Username Image Credit: By inju Kevin Lim
- 55. Social Media is over taking search engin es
- 56. Even Local News is being broke through social media?
- 57. Even Local News is being broke through social media?
- 58. Even Local News is being broke through social media?
- 59. YOU TUBE
- 60. VIDEO 7# record your business *1 video a month
- 61. Will it blend? Let pe ople see your products! Website tr af鍖c up 650%. Blendtec h seen a 500 as increase i % online sal n es.
- 62. 26 Million UK Active Members
- 63. #8 Get a Facebook Fan page
- 64. E=MONEY TIM
- 65. E=MONEY TIM your social media re you measure . traffic, Make su ontior your time vs activies and m eads & new contacts exposure, l
- 66. # 9 Get a MOBILE website.
- 67. 7.1 million Brits now access the internet through their mobile phones Internet Monitor Survey, Kanta r Media, September 2010 Flickr Username Image Credit: By By osde8info clive darr
- 68. Remember #10 KEEP IT SIMPLES.
- 69. What does smartdog do?
- 70. ONLINE PROFILES & Contact @smartdogdigital @illiyav linkedin.com/in/illiyavjestica SMARTDOGDIGITAL.COM/BLOG SMARTDOGDIGITAL.COM