Website performance
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Website performance significantly impacts business metrics. Slow load times negatively influence user behavior - 47% of users expect pages to load within 2 seconds and 40% will abandon a page if it takes over 3 seconds. If a site is slow, visitors are less likely to complete purchases or return to the site. Research shows page load delays above 200ms can lower revenue by 4% and decrease user satisfaction and repeat visits. To improve performance, companies should measure site speeds, prioritize speed in development, adopt technologies like content delivery networks, and optimize features and platforms to serve all users efficiently as traffic scales.
Website performance
- 1. Why website performance matters? Website load speed influence on business
- 2. What is website performance? It is how quickly your visitors will get your information
- 3. If your site is slow... ...less visitors will reach your product
- 4. What is a slow site?* Visitors analysis: 47% expect a web page to load in two seconds or less
- 5. 40% will abandon a web page if it takes more than three seconds to load
- 6. 52% of online shoppers claim that quick page loads are important for their loyalty to a site
- 7. * According to Akamai study: http://www.akamai.com/html/about/press/releases/2009/press_091409.html
- 8. So if a user visits a slow site... 14% will start shopping at a different site if page loads are slow, 23% will stop shopping or even walk away from their computer.
- 9. 64% of shoppers who are dissatisfied with their site visit will go somewhere else to shop next time.
- 10. * According to Akamai study: http://www.akamai.com/html/about/press/releases/2009/press_091409.html
- 11. Microsoft research on server side delays: Delays above 200ms introduce strong negative impacts on the following metrics: Repeat usage
- 12. Revenue (A revenue drop per user as much as 4%)
- 13. User engagement
- 15. Time to first click
- 17. Google concluded... ... that a linear relationship exists between increasing server side delays and user satisfaction metrics, abandonment and declining repeat searches
- 18. So if you have a slow site... ...you are wasting money
- 19. What can you do to improve performance? Measure your website performance
- 20. Set high website speed as one of your development goals
- 21. Adopt new technologies (Cloud hostings, CDNs, Distributed storages...)
- 22. When you build a new feature or a website First make it work and then make it fast
- 23. Implement, measure and make it faster
- 24. Make it smaller but faster
- 25. Optimize your features as well as your platform
- 26. Serve all your users You will need to scale one day
- 27. So plan for scale and be prepared to handle it once required
- 28. Thank you We are building high performance and high traffic websites http://everyz.com