The document discusses the concept of cultural latency, which refers to the time it takes for new ideas or trends to spread throughout a culture. It provides several links to articles about how decreasing cultural latency, such as through the internet and social media, allows trends and marketing campaigns to spread more quickly on a global scale. This compressed diffusion of information across societies has impacts on business, advertising, and culture itself.
Letters sent via horse riders, lag between letters (love stories kept alive by the latency of the messages, legends created because messages had immense lag time)
No time to think about them, we like them, dismiss them, forget them