Digital Insights for SDG oriented Development organizations - Debrief from Web Summit 2019.
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- Web Summit is the largest tech conference in the world with over 70,000 attendees from companies like Google, Amazon, and the Gates Foundation. - The talks at Web Summit in 2019 focused on sustainability, social good, climate change, and the UN Sustainable Development Goals, showing that even the largest tech companies are prioritizing environmental issues. - Development organizations should consider how to engage with major tech companies to advance issues like sustainability and climate change. New technologies like 5G, blockchain, and AI could support efforts towards the SDGs.
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Digital Insights for SDG oriented Development organizations - Debrief from Web Summit 2019.
- 1. Digital Insights for SDG -focused Development Organisations Debrief from Web Summit 2019
- 2. What the heck is Web Summit and why does it matters to Development organisations anyway? Largest tech conference in the world with 70,000 attendees, 1200 speakers,11,000 CEOs, 2,500 journalists. Atlantics says of it, Where the future goes to be born. KPMG, Microsoft, Google, Amazon, Gates Foundation, European Commission, Just Water, Vice Media, NYT. Tony Blair, EU Commissioner, Brexit Chief negotiator, Edward Snowden, Guo Ping, Kate Brandt, Jaden Smith. Cross-pollination of diverse tracks lead to discussions that penetrate beyond the bubble: tracks like Planet:tech, Future Societies, Corporate Innovation Sustainability, ContentMakers, Deep Tech and more.
- 3. triple bottom lines sustainability regenerative social good carbon footprint climate friendly I expected to hear about technology, AI, VR, AR, IoT, robotics but instead
- 4. P&Gs Ambition 2030 goals as presented by Data Consultancy, Starcount. Positive environmental impact while creating value for the brand and consumers.
- 5. A digital 21st century MD of the Boston Consulting Group, Francois Candelon begins his talk with this slide.
- 6. 21 year old rapper talks about his sugarcane-based packaging and just efforts that go into his clean water company.
- 7. And Google boasts of its new launches: AI for Social Good Impact Challenge Start up Accelerator dedicated to the SDGs
- 8. What struck me is that in tackling some of the worlds trickiest problems like climate change and biodiversity loss no one company can do it alone, We need uncommon collaboration and it is only through harnessing the skills, resources and creativity of diverse players in a bold way that we can make the level of progress needed to meet the UNs goals. Jane Wakely, CMO, MARS
- 9. We need to shape business, new ways of collaboration to save the planet. We dont have a planet B. Global energy company, EDP
- 10. If the biggest technology conference in the world is talking about key environmental issues, then organisations that tackle these very issues should also consider how they pro-actively engage with big tech to advance their cause?
- 11. Various ways Google tech is being developed to support a sustainable future.
- 12. UNICEF Innovation introduces ability to send donations via cryptocurrency UNICEF introduces blockchain technology for Refugees IDs as they travel from country to country without a home. We have to applaud the audacious steps the agency is taking.
- 13. So, how is all this applicable to Communication?
- 14. 5G is here, currently commercial in 20 countries. Greatly enhances the speed, coverage and responsiveness of wireless networks. 1gigabit per second. Thats like downloading a whole season of Stranger Things in seconds. Fuels big data, AI, AR, VR, iOt. Access in remote places where previously no internet connection available. How we can integrate into our digital efforts? Upgrading ones digital ecosystem with high performance sites, thinking about new audiences that couldnt be reachable before and incorporating iOt and AI into communications. Delivery
- 15. Privacy Transparency Data is a powerful tool. Some development organisations maybe exempt from GDPR, but careful planning is essential around how scienti鍖c and personal data is used, how its funnelled and the transparency around it. What do you do when the most powerful institutions in society have become the least accountable to society? Snowden Being regulatory compliant is not good enough. Its about how you use the regulations to protect data and provide personalised customer experiences that win the trust of your audiences. SAP
- 16. Social is dead - Giphy founder. More Gifs are being circulated via private conversations, micro moments than on social. Risk of more polarizing opinions on issues such as Climate Change. Engagement
- 17. Print magazines have given way to digital-only publications. Condenast has found that their digital covers with interactivity and motion cut through the clutter and linger on peoples minds more than the content. Think through that hero memorable thing that stands out in your campaign. Is it a quote, statistic, video, image or..? Recall
- 18. Data can help us uncover deep insights and simple truths with which to tell unique, untold stories - Data platform, Domo. To do that, satisticians need to be communicators and communicators need to understand statistics. Persuasion
- 19. NYT branded content Creative Director shared this brilliant ad and spoke about the need to stop making the brand the protagonist in the story. At a time, when fear-mongering is the talk-du-jour, how do we put our message out there in a subtle, subliminal way but also in a way that resonates loud and clear? Resonance
- 20. So, I leave you with this: How will you elevate your Communication to match stride with the changing digital landscape while rooting 鍖rmly in the organization positioning and values?
- 21. @poojamunshi Head of Web - UNEP Communication