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WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 1/21
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The WeChat API
Intro to the Social Marketing,
Commerce and CRM Future/Now
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 2/21
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Story:
? Ecommerce Strategy, Design, and Dev
? WeChat Platform and Custom Dev
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 3/21
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#1 Things Change Fast
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 4/21
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API - July 2014
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 5/21
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API - July 2014 API - April 2015
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 6/21
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New APIs:
? Coupon API
? 3rd Party JS-SDK
? Analytics API
? Multiple Customer Service API
? Hong Bao API
? TV Shake API (Yesterday)
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 7/21
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On WeChat Resources
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 8/21
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Online Resources
http://mp.weixin./wiki
https://open.weixin.
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 9/21
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Basics of WeChat:
? Account Types - Personal, Public
(Subscription, Service), Enterprise
? Features and Admin
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 10/21
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Rules:
? Messaging Rules (48 hours, 4x Month)
? Registration Requirements - Real Name
? API limits
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 11/21
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Why Service vs. Subscription
? Get User Profile
? Custom QR Codes
? Location
? Customer Service
? Small Store
? Payments
? Not in Subscription Getto
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 12/21
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WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 13/21
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API Types:
? Messaging
? Posts Related
? User Info
? Account Configuration
? Integration
? WeChat Services
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 14/21
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Group Posts
? Group Send
? Send to Individuals
? Send to Segments
? Manage Media
? Manage Templates
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 15/21
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Messaging
? Receiving and Sending Messages
? Auto Responders
? Semantic Engine
? Audio Transcription
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 16/21
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User
? Profile
? Location
? Actions
? Union ID - Share across accounts
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 17/21
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Configuration
? Menus
? JS-SDK control display
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 18/21
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Integration
? Website (Oauth 2.0)
? JS-SDK
? Custom QR Codes
? Hardware
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 19/21
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WeChat Services/Platform
? PC Customer Service
? Advertising
? WeChat Little Stores
? WeChat Payments
? Coupon
? Enterprise Accounts
? APP integration
? 3rd Party Platform Support
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 20/21
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Summary
Huge Future, Developing Fast, Enjoy
WeChat_API_Intro_v3.graf?e | Modi?ed: Thu Apr 02 2015 | Page 21/21
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Thanks!
Aaron Chang
achang@jingdigital.com
JING digital
http://jingdigital.com

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