With the additional of Enterprise Messaging, WeChat solves a lot of pain points for corporate internal communication. In this deck, Grata looks at methods to integrate external and internal messaging in WeChat Enterprise Accounts to mimic distributed call centers.
#16: We’re still only solving for internal communication -- But the biggest pain point still remains. Staff add sales leads and VIPs as personal contacts, not on your official account. 我们仍然只是解决内部沟通问题-但最大的痛点还在。员工添加潜在客户和贵宾在个人联系表,而不在你的官方账户。
#17: Assumed adoption, All staff using our Enterprise Account 假定,所有工作人员使用公司帐户
Staff are categorized by department 工作人员按部门分类
Deploy Enterprise Account Apps 部署公司帐户应用程序
#18: Benefits of using WeChat Service Account for one-to-one communication 利用微信服务号一对一沟通的好处
Grata saves the referral and conversation metadata so, for example, contacts from a departing employee can be transferred to her replacement. Grata 保存了参照和谈话的元数据,例如,一个离职的员工的通讯录可以转移到她的替补员工。
Referral and conversation metadata can be used for more targeted outbound marketing 参照和对话的元数据可以用于更具针对性的推播式营销。
Grata can be set to always route back to the last person spoken to, preserving a natural conversation through the Official Account Grata的对话总是可以被设置连接到上一个对话的人,通过官方帐户保留自然会话。
#20: Route to an on-duty manager, filtered by user’s language
消息路径发送给值班经理,由用户语言过滤
Overlapping layers of escalation (radar image?) 24/7
#21: Optimized for teams, more flexible for individual employees 对团队进行优化,对每个员工更灵活
One-to-one messages that go unanswered can be escalated to a colleague from the same team, allowing more responsive service when employees are busy or on leave 一对一的消息没有被回应时,可以升级到同一个团队的一个同事,当员工忙碌或离开时,让更多的服务被响应。
Employees have more flexibility not to add business contacts to their personal contacts until they have validated the quality of the relationship 员工有更多的灵活性,通过验证客户质量来决定是否添加至他们的个人通讯录
Grata can preferentially route to colleagues of the same team based on desktop over mobile to limit work disruptions. Grata可以基于桌面至移动优先路由同一团队的同事,限制工作中断
#24: The Hotel would prefer employees at workstations use their smartphones as little as possible.