This document discusses the evolution of media publishing from early forms like writing on clay tablets to modern digital formats like eBooks, mobile apps, and user-generated content. It traces key developments like the printing press, radio, television, early computers from Apple and others, and how the Internet has transformed media through new formats, devices, social platforms, and the shift to "prosumption" where people both consume and create content. New models like Wikipedia, YouTube, and Kindle Singles are examined as part of the ongoing digital media revolution.
27. AmazoneBook sales suppress HardcoverWill paper book vanish?2010 Q2, it sold 143 Kindle books for every 100 hardcover books(including hardcovers for which there is no Kindle edition.)In June sales rose to 180 digital books for every 100 hardcover copies. Amazon has 630,000 Kindle books, a small fraction of the millions of books sold on the site, astonishing when you consider that we¨ve been selling hardcover books for 15 years, and Kindle books for 33 month (2010/7/19)Y創輳苅https://www.nytimes.com/2010/07/20/technology/20kindle.html?src=/slideshow/wedium-coffav/7288196/mv
40. Mobile Erawithin 5 years global internet consumption on mobile devices will surpass the same activity on PCsthe 3rd screen (phones) and the 4th screen (tablets) will simply replace time spent in front of the same on a PC. --Morgan StanleyY創輳苅 July 12, 2010 http://adage.com/digital/article?article_id=144867#author
46. Google buys YouTube for $1.65 billion -- October 9, 2006EtherPad: Real-time Collaborative Text Editing (AppJet) Acquired: December 4, 2009 by?GoogleGoogle buys Quicksee for $10 Million -- September 13, 2010Video C Collabation
48. Media creation of InternetWe the MediaGrassroots Journalism by the People, for the PeopleByDanGillmorPublisher:O'ReillyMediaReleased: July 2004販採繁販採rg販採仇c札
51. Crowd Accelerated InnovationA self-fueling cycle of learning that could be as significant as the invention of printHumanity watches 80 million hours of YouTube everyday.Cisco actually estimates that, within 4 years, more than 90% of web¨s data will be video.Reading and writing are actually relatively recent inventions. Face-to-face communication has been fine-tuned by millions of years of evolution.500 years ago print scaled, Gutenberg did for writing.Online video can now do face-to-face communication.
53. Kindle SinglesCompelling Ideas Expressed at Their Natural Length26 January 2011Kindle Singles are ^twice the length of a New Yorker feature or as much as a few chapters of a typical book ̄ and generally 5,000 to 30,000 words (roughly 30 to 90 pages).Kindle Singles are available to both Kindle device and app users, and priced between $0.99 and $4.99.Kindle Singles are important because the new format gives bloggers and writers out there who may not have the time to write a long-form book, the opportunity to publish a pamphlet or shorter work. And it seems fairly easy for writer to publish these works, especially since Amazon is looking to build up its collection of content in this genre.
72. What matters isn¨t who thinks of an idea first.It¨s not even who takes action first.It¨s who spreadstheidea the farthest.Telephone 1844, InnocenzoManzettiSearch Engine1994, InfoseekKeyword advertisement 1998, Bill Groth (founder of GoTo)2000, Google AdWords, (Larry Page and Sergey Brin founded in 1996)