際際滷

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Revision  Week 10-11
Distribution Channels & Models
                            (week 5)
   What are they? Which one do we use? (glossary p319
    &際際滷 p37-38)
   Provide examples(IDS 際際滷 p41-58)
   How are they utilised? (IDS 際際滷 p41-58,text book p105-108)
   How is it effective in RM?( week
   What is the cost of distribution? (text book p108-110, week
    6 slide p4)
Internet usage versus Revenue
  management (week 10)
 The affects of internet usage to RM?(Week10
  slide 12-22)
 Provide examples (Week10 slide 20,25)
 How will you use internet to optimize revenue
  as a future revenue manager? (Week10 slide
  23-35)
Revenue Management
  What is it? four disciplines (week2 p26-39)

  Getting the most $ for your room (week3 p32-33)
  History(week3 p26-29)
  Applications, considerations (week3 p25,27-32,35)

Why do we use it?
  Forecasting(week2 p46)
  Maximising revenue (week3 p36)
  Budgeting (week2 p47)
How will you apply in the business operation?
Week 6
 Pricing: definition (slide p14-17), factor affect
  pricing(slide p17-19), price& value relationship(slide
  p25-28), setting price(slide p30-39)
 Price parity? (slide p44)
 Price transparency? (slide p42)
 Pricing Strategies(slide p30-39,p54-58)
 Discuss how they may be effective? p81
 Some examples (slide p45,59-60)
Ethics in Revenue Management(week 8)
Money can creates legal and ethical issues and potential risk in the business.
Definition Business Ethics = The principles and standard that guides behaviour in
   the world of business.

 What is good revenue management?(p58
    - Ensuring the relationship between Price and
  Value is clear to the customer
    - Communication with the customer
    - Avoiding Price Gouging
    - Abiding by Anti-Trust laws
Essentials for an RM System to Exist

 Forecasting
 Overbooking strategy
 Pricing
 Information system
( What are these?, Why are they essential?)
 Future of RM
(week 10 p45-48)

 Structure of RM, who makes up the team?
  Why?
(week 8 slide p70-72)
 Strategic Revenue Management
 Process
 What is Strategic revenue management
  (week9p13)
 Why is it important? (week9p12)
 Four primary activities? (week9p14-31)
 The eight fundamental steps (week9-p37-76)
 Their relationship for revenue management
Inventory management (week8)
The concept of inventory management
(week8definition p12-14,21-23)
Explain the importance of inventory
management (week8p14)
Different types of inventory management
practices for determining room availability
(week8p27-36)
 Market Segments(week 4 slide26-29)
 Customer knowledge text book p199-
  202
 Different market segmentations (week
  4 slide 23-24,30-38)
 Strategies to attract and retain them
  (week4 slide 43-58)
Week 11 revision and notice revenue management

More Related Content

Week 11 revision and notice revenue management

  • 2. Distribution Channels & Models (week 5) What are they? Which one do we use? (glossary p319 &際際滷 p37-38) Provide examples(IDS 際際滷 p41-58) How are they utilised? (IDS 際際滷 p41-58,text book p105-108) How is it effective in RM?( week What is the cost of distribution? (text book p108-110, week 6 slide p4)
  • 3. Internet usage versus Revenue management (week 10) The affects of internet usage to RM?(Week10 slide 12-22) Provide examples (Week10 slide 20,25) How will you use internet to optimize revenue as a future revenue manager? (Week10 slide 23-35)
  • 4. Revenue Management What is it? four disciplines (week2 p26-39) Getting the most $ for your room (week3 p32-33) History(week3 p26-29) Applications, considerations (week3 p25,27-32,35) Why do we use it? Forecasting(week2 p46) Maximising revenue (week3 p36) Budgeting (week2 p47) How will you apply in the business operation?
  • 5. Week 6 Pricing: definition (slide p14-17), factor affect pricing(slide p17-19), price& value relationship(slide p25-28), setting price(slide p30-39) Price parity? (slide p44) Price transparency? (slide p42) Pricing Strategies(slide p30-39,p54-58) Discuss how they may be effective? p81 Some examples (slide p45,59-60)
  • 6. Ethics in Revenue Management(week 8) Money can creates legal and ethical issues and potential risk in the business. Definition Business Ethics = The principles and standard that guides behaviour in the world of business. What is good revenue management?(p58 - Ensuring the relationship between Price and Value is clear to the customer - Communication with the customer - Avoiding Price Gouging - Abiding by Anti-Trust laws
  • 7. Essentials for an RM System to Exist Forecasting Overbooking strategy Pricing Information system ( What are these?, Why are they essential?)
  • 8. Future of RM (week 10 p45-48) Structure of RM, who makes up the team? Why? (week 8 slide p70-72)
  • 9. Strategic Revenue Management Process What is Strategic revenue management (week9p13) Why is it important? (week9p12) Four primary activities? (week9p14-31) The eight fundamental steps (week9-p37-76) Their relationship for revenue management
  • 10. Inventory management (week8) The concept of inventory management (week8definition p12-14,21-23) Explain the importance of inventory management (week8p14) Different types of inventory management practices for determining room availability (week8p27-36)
  • 11. Market Segments(week 4 slide26-29) Customer knowledge text book p199- 202 Different market segmentations (week 4 slide 23-24,30-38) Strategies to attract and retain them (week4 slide 43-58)

Editor's Notes

  • #5: A forecast is a prediction of happenings for a specified period. Forecasting is the most important role for a RM. We forecast so that we can: Plan your operation, Set staffing levels, Set stock level, Plan maintenance activities, Prepare cleaning schedules, Revenue management, Sales & marketing activities Who is involved? General Manager & /or EAM, Financial Controller, Department Heads ie RDM, Res, F&B, Revenue Manager, Director of Sales