Veronica is a 20-22 year old vegan college student studying PR at the University of Florida. She is health-conscious and cares about animal welfare and the environment. She enjoys good food but finds that many fast food places do not offer vegan options beyond just vegetables. Chipotle could help by providing high-quality vegan meals in environmentally friendly packaging to cater to Veronica's values and goals of healthy eating while raising awareness of veganism.