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Weekly Report for a Enterprise Software Company - By Brett Tarr v2

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Brett Tarr
Brett Tarr

This weekly report summarizes key metrics for a product's website performance over the reporting week and compares it to the previous week and last 4 week average. It shows increases in conversions, trial form submissions, clicks on various links, and decreases in bounce rate and exit rate. Page views and daily unique visitors also increased slightly. The try it for free link was the most frequently clicked spot on the site. The conversion rate decreased compared to the previous week but remained above the last 4 week average.

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Product Name Reporting Week Previous Week URL Executive Summary Notes: Reporting Week Previous Week Last 4 Week Average 15 7 114% p 5 216% p 51 61 -16% q 53 -4% q Weekly Report Variable % Change % Change CONVERSIONS # Clicks Contact Us Trial Form Submissions
152 130 17% p 144 5% p 62 54 15% p 44 43% p 0 0 - n 0 - n 46 21 119% p 17 167% p 12 5 140% p 3 336% p 33.55% 46.92% -28% q 36.74% -9% q Reporting Week Previous Week Last 4 Week Average 816 827 -1% q 836 -2% q 785 787 0% q 796 -1% q 121 113 7% p 115 5% p 198 225 -12% q 229 -13% q Reporting Week Previous Week Last 4 Week Average 1150 1118 3% p 1161 -1% q 3.19 3.3 -3% q 3 1% p Exits 297 326 -9% q 318 -6% q Average Time Spent 2.17 0 - p #DIV/0! #DIV/0! ## 36% 39% -8% q 38% -4% q 15% 14% 9% p 14% 8% p Conversion Report % Change Bounce Rate Visits Entries Single Access ACTIVITY Variable Variable % Change % Change % Change Daily Unique Visitors Page Views Average Page Depth Exit Rate VISITORS # Clicks Datasheet # Clicks Keep Me Updated # Clicks Trial # Clicks Demo # Clicks Success Story Conversion Rate 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 52 54 56 58 60 62 C o n v e r s R a t e C o n v e r s
Click Map Report Most Clicked Spot Clicks # Rank Try it for Free 152 1 Demo 62 2 Solutions & Services 28 3 Datasheet 27 4 Reporting Week Previous Week Last 4 Week Average Conversions 51 61 53 Conversion Rate 33.55% 46.92% 36.74% 0.00% 5.00% 10.00% 15.00% 20.00% 46 48 50 52 r s i o n t e s i o n s
Path Report Page Summary
Exit Rate – Is calculated by dividing Exits by Visits. Exits (also called Exit Pages) are pages that are last seen by visitors. A decrease is Exit Rate is almost always a positive event. Average Page Depth – Identifies the depth at which each page within your site is visited. Depth for a page is measured by counting the number of pages viewed before that page. So, if the "About Us" page is the third page visited by a given visitor, its depth for that visit is three. Page Views – The number of times a web page was viewed for the selected time period (hour, day, week, month, quarter or year). Page views can be tracked for each individual page, as well as an aggregate of page views for your web site as a whole. Activity Variables Daily Unique Visitors – Measures how many times unique visitors visited a pages during the period of one, 24 hour day. Visits – Calculates the number of times visitors visited a page during a certain period of time. This number does not exclude Unique Visitors, Visitors Variables # Clicks Keep Me Updated (form) – The number of instances where individual viewers clicked on the Keep Me Updated Link or clicked on one of the social media links such as Twitter, Facebook, etc. and then filled out the form or registered with one of the social media sites. # Clicks Contact Us (form) – The number of instances individual viewers clicked on the Contact Us linked then proceeded to the Contact Us form and completely filled it out. Trial Form Submissions – The number of times individual viewers filled out the Trial Form completely and clicked the submit button. # Clicks Trial (form) – The number of instances individual viewers clicked on the Try link and proceed to the Trial Form. # Clicks Demo – The number of times individual viewers clicked on a demonstration video. This metric includes the number of instances a video was played, so if a visitor clicked on a video twice the value would be populated as 2. # Clicks Success Story – The number of instances individual viewers clicked on a Success Story link. # Clicks Datasheet - The number of instances individual viewers clicked on a Datasheet, Whitepaper or Analyst Report link. Conversion Variables Key:
Bounce Rate – Is calculated by dividing Single Access by Entries. Single Access (also called Single Page Visits) measures visitors who landed on a particular page and then immediately left without viewing other pages. Entries (also called Entry Pages) refer to pages that are the first ones seen by visitors. A decrease in the Bounce Rate is almost always a positive event.
Weekly Report for a Enterprise Software Company - By Brett Tarr v2
Weekly Report for a Enterprise Software Company - By Brett Tarr v2
Weekly Report for a Enterprise Software Company - By Brett Tarr v2
Weekly Report for a Enterprise Software Company - By Brett Tarr v2
Weekly Report for a Enterprise Software Company - By Brett Tarr v2

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Weekly Report for a Enterprise Software Company - By Brett Tarr v2

  • 1. Product Name Reporting Week Previous Week URL Executive Summary Notes: Reporting Week Previous Week Last 4 Week Average 15 7 114% p 5 216% p 51 61 -16% q 53 -4% q Weekly Report Variable % Change % Change CONVERSIONS # Clicks Contact Us Trial Form Submissions
  • 2. 152 130 17% p 144 5% p 62 54 15% p 44 43% p 0 0 - n 0 - n 46 21 119% p 17 167% p 12 5 140% p 3 336% p 33.55% 46.92% -28% q 36.74% -9% q Reporting Week Previous Week Last 4 Week Average 816 827 -1% q 836 -2% q 785 787 0% q 796 -1% q 121 113 7% p 115 5% p 198 225 -12% q 229 -13% q Reporting Week Previous Week Last 4 Week Average 1150 1118 3% p 1161 -1% q 3.19 3.3 -3% q 3 1% p Exits 297 326 -9% q 318 -6% q Average Time Spent 2.17 0 - p #DIV/0! #DIV/0! ## 36% 39% -8% q 38% -4% q 15% 14% 9% p 14% 8% p Conversion Report % Change Bounce Rate Visits Entries Single Access ACTIVITY Variable Variable % Change % Change % Change Daily Unique Visitors Page Views Average Page Depth Exit Rate VISITORS # Clicks Datasheet # Clicks Keep Me Updated # Clicks Trial # Clicks Demo # Clicks Success Story Conversion Rate 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 52 54 56 58 60 62 C o n v e r s R a t e C o n v e r s
  • 3. Click Map Report Most Clicked Spot Clicks # Rank Try it for Free 152 1 Demo 62 2 Solutions & Services 28 3 Datasheet 27 4 Reporting Week Previous Week Last 4 Week Average Conversions 51 61 53 Conversion Rate 33.55% 46.92% 36.74% 0.00% 5.00% 10.00% 15.00% 20.00% 46 48 50 52 r s i o n t e s i o n s
  • 5. Exit Rate – Is calculated by dividing Exits by Visits. Exits (also called Exit Pages) are pages that are last seen by visitors. A decrease is Exit Rate is almost always a positive event. Average Page Depth – Identifies the depth at which each page within your site is visited. Depth for a page is measured by counting the number of pages viewed before that page. So, if the "About Us" page is the third page visited by a given visitor, its depth for that visit is three. Page Views – The number of times a web page was viewed for the selected time period (hour, day, week, month, quarter or year). Page views can be tracked for each individual page, as well as an aggregate of page views for your web site as a whole. Activity Variables Daily Unique Visitors – Measures how many times unique visitors visited a pages during the period of one, 24 hour day. Visits – Calculates the number of times visitors visited a page during a certain period of time. This number does not exclude Unique Visitors, Visitors Variables # Clicks Keep Me Updated (form) – The number of instances where individual viewers clicked on the Keep Me Updated Link or clicked on one of the social media links such as Twitter, Facebook, etc. and then filled out the form or registered with one of the social media sites. # Clicks Contact Us (form) – The number of instances individual viewers clicked on the Contact Us linked then proceeded to the Contact Us form and completely filled it out. Trial Form Submissions – The number of times individual viewers filled out the Trial Form completely and clicked the submit button. # Clicks Trial (form) – The number of instances individual viewers clicked on the Try link and proceed to the Trial Form. # Clicks Demo – The number of times individual viewers clicked on a demonstration video. This metric includes the number of instances a video was played, so if a visitor clicked on a video twice the value would be populated as 2. # Clicks Success Story – The number of instances individual viewers clicked on a Success Story link. # Clicks Datasheet - The number of instances individual viewers clicked on a Datasheet, Whitepaper or Analyst Report link. Conversion Variables Key:
  • 6. Bounce Rate – Is calculated by dividing Single Access by Entries. Single Access (also called Single Page Visits) measures visitors who landed on a particular page and then immediately left without viewing other pages. Entries (also called Entry Pages) refer to pages that are the first ones seen by visitors. A decrease in the Bounce Rate is almost always a positive event.