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Weitao
A combination of ?
e-commerce and
social media
Not all socials are created equal.
Just as you wouldn¡¯t
market a paper
shredder at a book
club, it¡¯s probably not
a smart idea to
advertise on any and
every Chinese social
media site¡­
Instead, identify your
target customer. ?
?
Then, take advantage
of one of China¡¯s
¡°focused portals¡±, or
topical sites where you
can flaunt your
products to people
who actually care.
That¡¯s where Weitaocomes in¡­?
the perfect blend of targeted e-commerce and social exchange.
So, how does Weitao work exactly?
First, download
Taobao¡¯s mobile app,
then click on the ¡°Î¢
ÌÔ¡± icon, highlighted
in red on the bottom
left.
Next, click the ?
¡°·¢ÏÖ¡± ( or ¡°discover¡±)
button on the upper left
to select from four
different options.
Weitao¡¯s complete user experience.
On this page, users can
browse through relevant
fashion news to enhance
their shopping
experience.
Weitao reels customers
in by providing a fun,
convenient platform for
shopping.
The ¡°what¡¯s
happening¡± page
allows users to
check out the
hottest posts from
that day, along
with popular
storefronts.
Weitao¡¯s complete user experience.
How to follow or add a favorite.
Users may search for
specific stores via the
search bar listed
under ·¢ÏÖ, or by
simply clicking on a
featured image.
Once you¡¯ve landed on
a product page, click
the star icon to
¡°favorite¡± that page.?
?
To ¡°follow¡± a brand,
click ¡°¹Ø×¢¡±.
Weitao¡¯s ecommerce function.
After you follow ?
(¹Ø×¢) your first brand,
you will be able to view
the teal bar featured on
the top of the
screenshots shown.
The first two options,
¡°È«²¿¡± (news) and ?
¡°ÉÏС± (new
products), ONLY
feature news related
to brands the user has
already followed.
The next two options,
¡°ÓŻݡ± (products on
sale) and ¡°ÍƼö¡± ?
(recommendations)
ONLY feature brands
that the user has not
yet followed.
Weitao¡¯s ecommerce function.
To visit a storefront, users
may scroll to the bottom
of a page and click on the
link to go to a brand¡¯s
homepage to view more
products (see Forever 21
link on the left).
Weitao¡¯s ecommerce function.
Simply scroll down to
see product pictures
appear.
Click on a photo to
transfer to the product
page with purchase
information.
Weitao¡¯s ecommerce function.
Weitao establishes an interactive network between brands and users.
¡­while users have
their own page too!
Weitao¡¯s social media function.
Brands can
create their
own home
page¡­
Brands can easily see which users liked or commented on different
posts. Users can share products and posts by using SMS.
Weitao¡¯s social media function.
Weitao¡¯s social media function.
Thus, Weitao is the
perfect place to do
content marketing.
Brands can launch new
products, post articles,
and communicate
directly with
customers!
Social media
Weitao: A Match Made in Heaven
With Weitao, you can finally have it all.
E-Commerce
Create your own Weitao page today ?
and start building a focused network!
www.taobao.com
Have Feedback or Questions?
Add us on WeChat!
Click here to learn How To
Follow Us on WeChat
? Get the latest from CDR
? Send messages & get quick
answers, anonymously.
? Be on the inside of China¡¯s
biggest social trend.

More Related Content

Weitao - Tmall's Social Media Channel

  • 1. Weitao A combination of ? e-commerce and social media
  • 2. Not all socials are created equal. Just as you wouldn¡¯t market a paper shredder at a book club, it¡¯s probably not a smart idea to advertise on any and every Chinese social media site¡­ Instead, identify your target customer. ? ? Then, take advantage of one of China¡¯s ¡°focused portals¡±, or topical sites where you can flaunt your products to people who actually care. That¡¯s where Weitaocomes in¡­? the perfect blend of targeted e-commerce and social exchange.
  • 3. So, how does Weitao work exactly? First, download Taobao¡¯s mobile app, then click on the ¡°Î¢ ÌÔ¡± icon, highlighted in red on the bottom left. Next, click the ? ¡°·¢ÏÖ¡± ( or ¡°discover¡±) button on the upper left to select from four different options.
  • 4. Weitao¡¯s complete user experience. On this page, users can browse through relevant fashion news to enhance their shopping experience. Weitao reels customers in by providing a fun, convenient platform for shopping.
  • 5. The ¡°what¡¯s happening¡± page allows users to check out the hottest posts from that day, along with popular storefronts. Weitao¡¯s complete user experience.
  • 6. How to follow or add a favorite. Users may search for specific stores via the search bar listed under ·¢ÏÖ, or by simply clicking on a featured image. Once you¡¯ve landed on a product page, click the star icon to ¡°favorite¡± that page.? ? To ¡°follow¡± a brand, click ¡°¹Ø×¢¡±.
  • 7. Weitao¡¯s ecommerce function. After you follow ? (¹Ø×¢) your first brand, you will be able to view the teal bar featured on the top of the screenshots shown. The first two options, ¡°È«²¿¡± (news) and ? ¡°ÉÏС± (new products), ONLY feature news related to brands the user has already followed.
  • 8. The next two options, ¡°ÓŻݡ± (products on sale) and ¡°ÍƼö¡± ? (recommendations) ONLY feature brands that the user has not yet followed. Weitao¡¯s ecommerce function.
  • 9. To visit a storefront, users may scroll to the bottom of a page and click on the link to go to a brand¡¯s homepage to view more products (see Forever 21 link on the left). Weitao¡¯s ecommerce function.
  • 10. Simply scroll down to see product pictures appear. Click on a photo to transfer to the product page with purchase information. Weitao¡¯s ecommerce function.
  • 11. Weitao establishes an interactive network between brands and users. ¡­while users have their own page too! Weitao¡¯s social media function. Brands can create their own home page¡­
  • 12. Brands can easily see which users liked or commented on different posts. Users can share products and posts by using SMS. Weitao¡¯s social media function.
  • 13. Weitao¡¯s social media function. Thus, Weitao is the perfect place to do content marketing. Brands can launch new products, post articles, and communicate directly with customers!
  • 14. Social media Weitao: A Match Made in Heaven With Weitao, you can finally have it all. E-Commerce
  • 15. Create your own Weitao page today ? and start building a focused network! www.taobao.com
  • 16. Have Feedback or Questions? Add us on WeChat! Click here to learn How To Follow Us on WeChat ? Get the latest from CDR ? Send messages & get quick answers, anonymously. ? Be on the inside of China¡¯s biggest social trend.