Lastpak #2 - SEM door Folko
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In deze presentatie een korte introductie in de wereld van Search Engine Marketing (SEM).
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- 1. Welkom bij Lastpak #2 Folko Kaarsmaker & Bastiaan Slijpen
- 2. Agenda 19:30 Inleiding & voorstelrondje nieuwe Lastpakken Terugblik Lastpak #1 Introductie in Search 20:20 Pauze 20:30 Inleiding Project X-Mas Tree Vragenronde Brainstorm Presentatie idee谷n per werkgroep Groepsdiscussie Nabespreking & afsluiting 21:10 21:30
- 3. Inleiding & voorstelrondje Wie ben je? Waar werk je nu? Wat is je achtergrond? (studie/werken) Wat verwacht je van Lastpak en wat hoop je eruit te halen? Wat kan je bijdragen aan Lastpak? Wanneer moeten mensen bij jou zijn?
- 5. Introductie in Search Wat is Search? Wat kan je ermee? 9 Ranking factors Praktische tips
- 6. Wat is Search? Search Engine Marketing (SEM) Search Engine Optimization (SEO) Search Engine Advertising (SEA) SEO betreft: Technische optimalisatie (structuur, snelheid, techniek) Content optimalisatie (keywords, rich content) Linkbuilding SEA betreft: CPC/CPM advertenties (tekst/beeld/video) Remarketing
- 7. Wat kan je met Search? Pullmarketing met SEO Informational queries Navigation queries Transactional queries Know Go Do Pushmarketing met SEA Tekstadvertenties op SERPs Beeldadvertenties (banners/videos) Remarketing
- 9. Praktische tips Doe keyword research, analyseer de rankings, wat zijn de quick wins? Maak gebruik van Rich Snippets (bv. locatie/contact/auteur/review) Maak content voor de gebruiker, niet voor de zoekmachine (maar denk aan spiders!) Content met meerwaarde: rich content, videos, infographics, vergelijkingen, unieke informatie Tools: Analytics, AdWords, Webmaster Tools Websites: moz.org/woorank.org
- 11. Voorbeelden Rich snippets Local business