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West Fest

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Traffic PR & Marketing implemented a strategic PR plan to promote West Fest 2010, a two-day music festival in Chicago featuring indie bands, DJs, family activities, and local food. Their efforts secured over 50 press placements in major Chicago print and online publications, including the Chicago Tribune, Chicago Reader, Time Out Chicago, and many online music and event blogs.

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There was something for everyone at West Fest 2010! Held on Saturday, July 10th and Sunday, July 11th on Chicago Avenue between Damen and Wood, the event featured two-days of nonstop, cutting edge indie bands and DJs, Kid Fest, Pet Fest, and lots of great dining and retail options. As always, the unique emphasis of this fest was all-things local, from the food to the talent. Traffic PR & Marketing implemented a strategic PR plan to create buzz for West Fest. Press placements were secured in the following outlets:Summary
BROADCASTWXRT
PRINTChicago Parent MagazineChicago Magazine (Summer Hot List article) Chicago Reader (multiple placements)Chicago Scene MagazineChicago Sun-Times (Cool Things To Do article and Family Fun article)
PRINT (continued)Chicago Tribune (multiple placements) Chicago Tribune Sunday Magazine (Summer Pleasures article)NewcityOnionRedEye (multiple placements) Time Out Chicago (multiple placements)
ONLINE312 Dining Diva ABC7.comCenterstageChi Guide Chi Town Daily NewsChicago CitysearchChicagoistChicago Magazine
ONLINE (continued)Chicago Now Chicago Parent Chicago ReaderChicago SceneChicago Sun-Times (multiple placements) Chicago Traveler Chicago Tribune (multiple placements)Chow Hound
ONLINE (continued)Chicago Now Chicago Kids ChicagoistCraiglistDaily Herald Examiner Explore ChicagoFacebook
ONLINE (continued)Daily Herald Do312Examiner Explore Chicago (City of Chicago website) Facebook Festival HopperFlickr Food Spotting
ONLINE (continued)Music Blogs My Space NBC 5New City North by NorthwesternPitchforkPop StacheShore Magazine (web video)
ONLINE (continued)GoingJambaseLast FMLocal Tourist Metromix(multiple placements) MySpace NewcityPlanet 99
ONLINE (continued)Privy Doll Time Out Chicago (multiple placements) TwitterUp Chicago When WCIU.com WGNTV.com Windy City Rock
ONLINE (continued)YahooYouTube Your TrendyYelp Zvents
LINKS to select Do-Division media impressionshttp://chicago.timeout.com/events/city-picks/336074/west-festhttp://chicago.timeout.com/articles/kids/85489/summer-spots-where-you-can-take-the-kidsand-enjoy-a-drinkhttp://www.chicagoreader.com/gyrobase/chicago-summer-music-festivals-and-concerts/Content?oid=1887740&storyPage=1http://www.www.chicagoscene.com/events.htmhttp://www.suntimes.com/entertainment/2324948,WKP-News-festivals28.articlehttp://fat-cat.co.uk/fatcat/news.php?id=1406http://312diningdiva.blogspot.com/2010/06/let-festival-games-begin.htmlhttp://pitchfork.com/news/tours/162-shearwater-summer-european-tour/http://www3.timeoutny.com/chicago/blog/out-and-about/2010/06/west-fest-announces-full-lineup/http://chicago.ohmyrockness.com/VenueDetail.cfm?VenueID=1265
LINKS to select Do-Division media impressions (continued)http://www.explodinginsound.com/2010/06/native-announce-tour-dates.htmlhttp://loudlooppress.com/photos/http://www.chicagoreader.com/chicago/west-fest-jonathan-toubin-fucked-up-class-actress-bloodiest-beach-fossils-yawn-rapture-djs/Event?oid=2053275http://www.suntimes.com/lifestyles/family/2483490,CST-FTR-family10.articlehttp://radiofreechicago.typepad.com/reredesign/2010/07/think-about-curling-up---next-to-a-crackling-fire-in-a-glass-walled-beach-bungalow-during-the---storm-of-a-lifetime-you.htmlhttp://www3.timeoutny.com/chicago/blog/out-and-about/2010/07/west-fest-photo-gallery/http://chicago.metromix.com/events/essay_photo_gallery/photos-west-fest-2010/2056102/contenthttp://chicagoist.com/2010/07/08/something_for_everyone_at_this_year.phphttp://www.centerstagechicago.com/festival/westfest.htmlhttp://www.yelp.com/biz/west-fest-chicago-3
LINKS to select Do-Division media impressions (continued)http://www.youtube.com/watch?v=zNiWuym9gbwhttp://www.chicagotraveler.com/chicago_festivals.htmhttp://www.windycityrock.net/2010/06/get-ready-for-west-fest.htmlhttp://www.last.fm/festival/1588310+West+Festhttp://www.flickr.com/photos/pattifarfan/4781601055/http://wwww.examiner.com/x-427-Chicago-Rock-Music-Examiner~y2010m6d23-Chicago-get-ready-for-live-music-at-West-Festhttp://wwww.examiner.com/x-427-Chicago-Rock-Music-Examiner~y2010m6d23-Chicago-get-ready-for-live-music-at-West-Festhttp://wwww.examiner.com/x-427-Chicago-Rock-Music-Examiner~y2010m6d23-Chicago-get-ready-for-live-music-at-West-Festhttp://do312.com/event/2010/07/10/west-festhttp://music.newcity.com/2010/07/12/concert-review-we-were-promised-jetpackswest-fest-july-11-2010/http://www.planet99.com/chicago/events/155654.htmlhttp://events.myspace.com/Event/3944727/Light-Pollution-Play-West-Fest
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West Fest

  • 2. There was something for everyone at West Fest 2010! Held on Saturday, July 10th and Sunday, July 11th on Chicago Avenue between Damen and Wood, the event featured two-days of nonstop, cutting edge indie bands and DJs, Kid Fest, Pet Fest, and lots of great dining and retail options. As always, the unique emphasis of this fest was all-things local, from the food to the talent. Traffic PR & Marketing implemented a strategic PR plan to create buzz for West Fest. Press placements were secured in the following outlets:Summary
  • 4. PRINTChicago Parent MagazineChicago Magazine (Summer Hot List article) Chicago Reader (multiple placements)Chicago Scene MagazineChicago Sun-Times (Cool Things To Do article and Family Fun article)
  • 5. PRINT (continued)Chicago Tribune (multiple placements) Chicago Tribune Sunday Magazine (Summer Pleasures article)NewcityOnionRedEye (multiple placements) Time Out Chicago (multiple placements)
  • 6. ONLINE312 Dining Diva ABC7.comCenterstageChi Guide Chi Town Daily NewsChicago CitysearchChicagoistChicago Magazine
  • 7. ONLINE (continued)Chicago Now Chicago Parent Chicago ReaderChicago SceneChicago Sun-Times (multiple placements) Chicago Traveler Chicago Tribune (multiple placements)Chow Hound
  • 8. ONLINE (continued)Chicago Now Chicago Kids ChicagoistCraiglistDaily Herald Examiner Explore ChicagoFacebook
  • 9. ONLINE (continued)Daily Herald Do312Examiner Explore Chicago (City of Chicago website) Facebook Festival HopperFlickr Food Spotting
  • 10. ONLINE (continued)Music Blogs My Space NBC 5New City North by NorthwesternPitchforkPop StacheShore Magazine (web video)
  • 11. ONLINE (continued)GoingJambaseLast FMLocal Tourist Metromix(multiple placements) MySpace NewcityPlanet 99
  • 12. ONLINE (continued)Privy Doll Time Out Chicago (multiple placements) TwitterUp Chicago When WCIU.com WGNTV.com Windy City Rock
  • 14. LINKS to select Do-Division media impressionshttp://chicago.timeout.com/events/city-picks/336074/west-festhttp://chicago.timeout.com/articles/kids/85489/summer-spots-where-you-can-take-the-kidsand-enjoy-a-drinkhttp://www.chicagoreader.com/gyrobase/chicago-summer-music-festivals-and-concerts/Content?oid=1887740&storyPage=1http://www.www.chicagoscene.com/events.htmhttp://www.suntimes.com/entertainment/2324948,WKP-News-festivals28.articlehttp://fat-cat.co.uk/fatcat/news.php?id=1406http://312diningdiva.blogspot.com/2010/06/let-festival-games-begin.htmlhttp://pitchfork.com/news/tours/162-shearwater-summer-european-tour/http://www3.timeoutny.com/chicago/blog/out-and-about/2010/06/west-fest-announces-full-lineup/http://chicago.ohmyrockness.com/VenueDetail.cfm?VenueID=1265
  • 15. LINKS to select Do-Division media impressions (continued)http://www.explodinginsound.com/2010/06/native-announce-tour-dates.htmlhttp://loudlooppress.com/photos/http://www.chicagoreader.com/chicago/west-fest-jonathan-toubin-fucked-up-class-actress-bloodiest-beach-fossils-yawn-rapture-djs/Event?oid=2053275http://www.suntimes.com/lifestyles/family/2483490,CST-FTR-family10.articlehttp://radiofreechicago.typepad.com/reredesign/2010/07/think-about-curling-up---next-to-a-crackling-fire-in-a-glass-walled-beach-bungalow-during-the---storm-of-a-lifetime-you.htmlhttp://www3.timeoutny.com/chicago/blog/out-and-about/2010/07/west-fest-photo-gallery/http://chicago.metromix.com/events/essay_photo_gallery/photos-west-fest-2010/2056102/contenthttp://chicagoist.com/2010/07/08/something_for_everyone_at_this_year.phphttp://www.centerstagechicago.com/festival/westfest.htmlhttp://www.yelp.com/biz/west-fest-chicago-3
  • 16. LINKS to select Do-Division media impressions (continued)http://www.youtube.com/watch?v=zNiWuym9gbwhttp://www.chicagotraveler.com/chicago_festivals.htmhttp://www.windycityrock.net/2010/06/get-ready-for-west-fest.htmlhttp://www.last.fm/festival/1588310+West+Festhttp://www.flickr.com/photos/pattifarfan/4781601055/http://wwww.examiner.com/x-427-Chicago-Rock-Music-Examiner~y2010m6d23-Chicago-get-ready-for-live-music-at-West-Festhttp://wwww.examiner.com/x-427-Chicago-Rock-Music-Examiner~y2010m6d23-Chicago-get-ready-for-live-music-at-West-Festhttp://wwww.examiner.com/x-427-Chicago-Rock-Music-Examiner~y2010m6d23-Chicago-get-ready-for-live-music-at-West-Festhttp://do312.com/event/2010/07/10/west-festhttp://music.newcity.com/2010/07/12/concert-review-we-were-promised-jetpackswest-fest-july-11-2010/http://www.planet99.com/chicago/events/155654.htmlhttp://events.myspace.com/Event/3944727/Light-Pollution-Play-West-Fest