What a company vision and framework should be! by Panos V
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This document outlines the corporate framework of a company including its vision, mission, culture, attitudes, and brand focus. The vision is to be the #1 option for people and brands wherever needed to make people happy. The mission is to redefine communication and offer a great place to work where people are inspired. The culture focuses on the market, innovation, and responsiveness to change. The attitudes emphasize leadership, collaboration, integrity, passion and diversity. The brand focus is to be creative, unique, timeless and valuable.
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What a company vision and framework should be! by Panos V
- 1. Corporate Framework based on a true story
- 3. Be the #1 option for people or brands on whatever their purpose may be wherever that may be Make people Happy thats an easy one Vision
- 4. Mission The Mission serves as the framework for a Roadmap and guides every aspect of the business by describing what is needed to accomplish in order to continue achieving sustainable, quality growth. Redefine communication by offering the means, to make a personal statement People: Offer a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality content and services constantly renewable Partners: Nurture a winning network of customers, 3rd party collaborators & 3rd party distributors so as to create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of the overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.
- 5. Winning Culture defines the attitudes and behaviours, that will be required to make the Vision a reality. Focus on the Market Focus on needs of our consumers, customers and business partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious Be fun Be Innovative Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently Culture
- 6. Leadership: means to inspire and keep eyes on the ball Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as the companys content and services overall Quality: What we do, we do well no scratch that we do BEST Be accountable for actions and inactions Reward people for taking risks and finding better ways to solve problems Learn from outcomes -- what worked and what didnt Attitude
- 7. Be creative, passionate, optimistic and fun Be communicative and share feelings, not just words & pictures Be unique Be the company that walks the walk and talks the talk Become a feeling Be what your customers say you are after you tell them what to say!!! Be timeless Be valuable Be the brand Brand all the Bes together
- 8. Create a catchy tagline Promote diversity Enhance social standing Not just appear on the map become the map Brand Focus