Learn what Millennials worldwide are buying and why. A focus on luxury spending and fine jewelry created by Dan Scott of Luxe Licensing in association with Cynthia Unninayar of GemScene for the 2018 GemAtlas Global March Webinar.
6. DAN SCOTT, SCOTT KAY CMO, 10 YRS.
THE FINE JEWELRY INDUSTRY’S HIGHEST LEVEL OF EDITORIAL COVERAGE FOR OVER 10
YEARS: SCOTT KAY (ALL MEDIA CREATED ANDPLACED IN-HOUSE)
13. THE BRANDING & MARKETING DIFFERENCE
1) The difference between branding and
marketing and why you should care.
2) Understanding psychographics VS
demographics
3) Why Centennials are not your average children
and teens
4) How to learn and cater to Centennials
5) Embracing the future for newfound profits
www.tinyurl.com/GemScene
14. REACH TOMORROW’S CONSUMERS TODAY
MILLENNIALS + CENTENNIALS
Who are they?
Why these psychographics are the
premium shopper that global gem
dealers, jewelry retailers, the
diamond & precious metal industry
must study and cater to.
28. DIAMONDS VS DIAMONDS
PURCHASE OR EXPECT
NATURAL (MINED)
DIAMONDS & GEMSI
WOULD CONSIDER
MAN MADE DIAMONDS & GEMS
WOULD CONSIDER
ALL METAL OPTIONS
NEED MORE INFO
40. MILLENNIAL CONCERNS
Millennial’s are concerned with the
Integrity of the Supply Chain including:
- Corporate Social Responsibility (CSR)
- Ethical Sourcing
- Sustainability
- Disclosure
42. BIO BRIEF: CYNTHIA UNNINAYAR
25 years of experience in the gem and jewelry industry
Editor-in-Chief of four prestigious jewelry magazines
The first editor to compare Pantone’s seasonal
fashion colors with jewelry
Attends the world’s major gem and jewelry shows
Travels to gem mines in Thailand, Brazil, Kenya,
Tanzania and the USA