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LUXE LICENSING
YOUNG LUXURY & COLORED
GEMSTONES IN 2018
WHAT MILLENNIALS ARE SHOPPING FOR
BIO BRIEF: DAN SCOTT
DANSCOTT.COM / INFO@DANSCOTT.COM
DAN SCOTT, AUTHOR:
MULTIPLE, NATIONAL COVER STORIES
BIO BRIEF: DAN SCOTT
9 YEARS ON THE ADVISORY BOARD WITH THE CMO COUNCIL
SCOTT	KAY	BALLROOM,	COUTURE- WYNN	HOTEL	LAS	VEGAS
DAN SCOTT, SCOTT KAY CMO, 10 YRS.
DAN SCOTT, SCOTT KAY CMO, 10 YRS.
THE	FINE	JEWELRY	INDUSTRY’S	HIGHEST	LEVEL	OF	EDITORIAL	COVERAGE	FOR	OVER	10	
YEARS:	SCOTT	KAY	(ALL	MEDIA	CREATED	ANDPLACED	IN-HOUSE)
DAN SCOTT, CMO WTJ, 2 YEARS
DAN SCOTT, BRAND ARCHITECT
LUXE LICENSING
MAILABLE, CONTENT CHANGING,
HD-TOUCH SCREEN VIDEO BROCHURE
LUXE LICENSING
WWW.LUXELICENSING.COM
THE BRANDING & MARKETING DIFFERENCE
THE BRANDING & MARKETING DIFFERENCE
THE BRANDING & MARKETING DIFFERENCE
THE BRANDING & MARKETING DIFFERENCE
1) The	difference	between	branding	and	
marketing	and	why	you	should	care.
2) Understanding	psychographics	VS	
demographics	
3) Why	Centennials	are	not	your	average	children	
and	teens	
4) How	to	learn	and	cater	to	Centennials
5)			Embracing	the	future	for	newfound	profits
www.tinyurl.com/GemScene
REACH TOMORROW’S CONSUMERS TODAY
MILLENNIALS + CENTENNIALS
Who are they?
Why these psychographics are the
premium shopper that global gem
dealers, jewelry retailers, the
diamond & precious metal industry
must study and cater to.
A COLORFUL CHANGE
MOBILE’S TRUE COLOR
“Indian	E-commerce	market	is	predicted	to	
reach	USD	22	billion	by	2018,”															
Mithun Sacheti,	CEO	of	Carat	Lane	–
largest	Indian	online	jeweler
MOBILE’S TRUE COLOR
THE NEW WORD IN LUXURY
THE NEW WORD IN LUXURY
THE NEW WORD IN LUXURY
BY THE NUMBERS
SOCIAL RELATIONS
WHEN THEY BUY
COUNTING DAYS & DOLLARS
QUALITY IS KING
YOUNG SHOPPERS: U.S., U.K., CHINA & ITALY
LUXURY MAJORITY
DIAMONDS VS DIAMONDS
PURCHASE OR EXPECT
NATURAL (MINED)
DIAMONDS & GEMSI
WOULD CONSIDER
MAN MADE DIAMONDS & GEMS
WOULD CONSIDER
ALL METAL OPTIONS
NEED MORE INFO
TIFFANY TRIUMPHS
COLORED CRAZED CONSUMERS
THE PSYHCOLOGY OF COLOR
Bausch	0.47	ct.	Montana	sapphire,	platinum,	M.	Barutti
Begonia	morganite	center	in	platinum	
with	pink	sapphires,	Melissa	Tyson
THE COLORS OF COMMITMENT
THE POWER OF ROYAL BLUE
THE GLOBAL JEWELRY WORLD REACTED
IMMEDIATELY TO STRONG CONSUMER
INTEREST & DEMAND
SOMETHING “OLD” SOMETHING “NEW”
Saturn	Jewels
2018 SPECTRUM AWARDS, 1ST PLACE: BRIDALSPECTRUM	WINNER,	PLATINUM	BRIDAL	INNOVATIONS
THE MILLENNIAL BRIDAL BLUES
THE MILLENNIAL BRIDAL BLUES
Courtesy	of	Jane	Taylor	Jewelry
COLOR ME TRENDY
BRIDAL DEMI-FINE
MILLENNIAL MINDED BRIDAL COLOR
MILLENNIAL CONCERNS
Millennial’s are concerned with the
Integrity of the Supply Chain including:
- Corporate Social Responsibility (CSR)
- Ethical Sourcing
- Sustainability
- Disclosure
LUXE LICENSING
YOUNG LUXURY & COLORED
GEMSTONES IN 2018
WHAT MILLENNIALS ARE SHOPPING FOR
BIO BRIEF: CYNTHIA UNNINAYAR
25 years of experience in the gem and jewelry industry
Editor-in-Chief of four prestigious jewelry magazines
The first editor to compare Pantone’s seasonal
fashion colors with jewelry
Attends the world’s major gem and jewelry shows
Travels to gem mines in Thailand, Brazil, Kenya,
Tanzania and the USA
GEMSCENE.COM SNAPSHOT
Covering	the	world	of	fine	jewelry	and	gemstones
including	color	and	style	trends,	profiles	of	
established	and	emerging	designers,	
book	reviews,	reports	on	trade	fairs,	mine	visits	
and	many	exclusive	mind	to	market	
Images	and	updates	every	month.
EXPERIENTIAL.
EXPANSIVE.
Cartier	Breloque	Coeur
ECLECTIC.
Verdura	wrapped	sash	heart	brooch	circa	1940 Star	of	Light	by	Wallace	Chan

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