What are the differences in positioning and branding with a small business
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This document discusses positioning and branding strategies for companies with limited resources. It recommends conducting low-cost marketing research to understand customer needs. Companies should focus on building one or two strong brands associated with one or two key ideas. An integrated set of branding elements should be used, and companies should create buzz and loyalty while leveraging secondary associations.
What are the differences in positioning and branding with a small business
- 2. HOW IT IS DIFFERENT??
- 3. THEY HAVE LIMITED ...
- 9. CREATIVI TY
- 10. SOME SPECIFIC BRANDING GUIDELINES FOR THEM ARE….
- 11. 1.CREATIVITY CONDUCT LOW-COST MARKETING RESERACH
- 12. 2.FOCUS ON BUILDING ONE OR TWO STRONG BRANDS BASED IN ONE OR TWO KEY ASSOCIATIONS
- 14. 4.CREATE BUZZ AND A LOYAL BRAND COMMUNITY
- 15. 5.LEVERAGE AS MANY SECONDARY ASSOCIATIONS AS POSSIBLE
- 16. Created by Bhaskar Bora, NIT Silchar, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com DISCLAIMER