What can science learn from cutting edge of think tank comms Nov 2013
•Download as PPT, PDF•
0 likes•497 views
The document discusses strategies for think tanks to get media coverage and communicate their messages effectively. It outlines a 5-level model for changing policy from getting headlines to persuading government. It also provides tips for getting media coverage, including consuming their content, building relationships, timing releases strategically, and focusing on the issues rather than oneself. Additionally, it presents a communications planning grid and notes periods that are good opportunities for coverage.
What can science learn from cutting edge of think tank comms Nov 2013
- 1. What can science learn from the cutting edge of think tank comms? The digital press office Fri 8 Nov 2013 Richard Darlington, IPPR Head of News @RDarlo #Solo13 #WonkComms
- 2. Our model for change @RDarlo #Solo13 #WonkComms
- 3. ★ ★★ Getting some headlines Starting a debate ★★★ ★★★★ ★★★★★ Supporting civil society campaigns Provoking politicians Persuading govt/actor to implement
- 4. How do you get media coverage? @RDarlo #Solo13 #WonkComms
- 5. How to get media coverage 1) Consume the product 2) It’s not what you know it’s who you know 3) Timing is crucial 4) YOU ARE NOT THE STORY @RDarlo #Solo13 #WonkComms
- 7. The Grid Dec 2012 Mon 10 – Sun 16 Mon 17 – Sun 23 Mon 24 - Sun 30 Reg away External news Mon 3 – Sun 9 14 Darlo on leave 22 Ellie away – 7 Jan 20 Tim in Austria – 28 21-16 Imogen away Darlo on duty 22-29 Tim on duty 30-1 Weds 5: Autumn Statement + Cameron EU speech 11: Census data & Ed M immigration speech (Sarah) 12: Unemployment (inc nationality breakdown) 13-14: EU Council (Fiscal compact) 19: Energy Bill Fri 28: Clegg: Women and the 21-7 Recess Banks Recess ippr stories Wealth taxes story (Kayte) Fiscal targets story (Tony) Social Exclusion under New Labour (Clare) - Randeep Ramesh / Progress & C&YPN SBT (Social Business (Marc/Imogen) PAPER Mon 10: unemployment story Mon 10: Housing & Young People Waites (Jenny/Dalia) PAPER – Spectator blog / ES / BBC London Juncture: Heather Boushey - Staggers Juncture: Jon Curtice: Europe – ConHome Sun 9: Housing – Observer, Lucy Rock Mon 17: Fuel Poverty (Reg) PAPER 17: Juncture: Mike Kenny Staggers Thurs 20: Juncture: Jackson LabourList Updated Spending Review slides (Kayte) Thurs 27 Juncture: Reich Kamark Fri 28: Living Wage story (Kayte) Sun 30: Migration 2013 (Sarah) – Spectator blog OUT Sat 22: Banker bonus (Kayte/Graeme) OUT Sun 23: WAAGs story (Dalia) OUT ippr events 5 YP unemp 6 Food Security WI (Glenn) York ippr North Thurs 6: #IPPRHE – Willetts & Siobanha (Rick) Mon 10: Dromey/Prisk Tues 11: Families Symposium (Dalia) Tues 11: Fuel Poverty @RDarlo #Solo13 #WonkComms TBC
- 8. Hot zones • • • • • • • • Last 2 weeks of December (not Xmas day) Boxing Day to New Years Day First week of January February half-term Before & after Easter Weekend May Bank Holiday (both of them) Last 2 weeks of July + August + Bank Holiday November half-term @RDarlo #Solo13 #WonkComms
- 9. Real time marketing @RDarlo #Solo13 #WonkComms
- 10. Merchandising coverage @RDarlo #Solo13 #WonkComms
- 11. Blogs that take guest posts @RDarlo #Solo13 #WonkComms
- 12. Face vs team @RDarlo #Solo13 #WonkComms
- 13. How to get media coverage 1) Consume the product 2) It’s not what you know it’s who you know 3) Timing is crucial 4) YOU ARE NOT THE STORY @RDarlo #Solo13 #WonkComms