ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

What did you learn from start up business MakaMaka.pptx

•
•
Kazunobu Seto
Kazunobu Seto

1) MakaMaka was a social media app for sharing thoughts with close connections that gained over 1,000 beta registrations but then saw user growth drop off suddenly after 30 days. 2) The founder learned that PR is good for investors but not user acquisition, and they should have focused on customers first before partners or business scale. 3) Pivoting the app from consumer to business focus without passion was a mistake, as they needed a sustainable long-term vision balancing profit and customer needs.

1 of 12
Downloaded 12 times
1 What did you learn from Start-Up Business MakaMaka? Kazunobu Seto Funder/CEO December, 2013
2 MakaMaka is a closed social media networking app for multi device, developed to share your inner thoughts with intimate connections. Fund by Red Brick Ventures.
3 2 months before the release of the service (app) Over 1K people registered at beta product version site! Good start!!
4 On launch day, Tech media talked about our service (app) and user acquisition jumped!
5 6 days later, user acquisition still keeps growing via Tech media!
6 But 30 days later, growth stops suddenly and user acquisition growth falls down like a valley!
7 6 months of trying to solve the market problem through product improvement. Also tried to in change direction from consumer from to business focus…
8 What did you learn? Photo Credit: http://www.upsidelearning.com/blog/index.php/2014/02/06/what-did-you-learn-today/
9 Lesson #1. PR is good for investors and strategic partners, not user acquisition Don’t focus PR
10 Lesson #2. Customers first, partners second. We put partners first, customers second because we wanted to increase business scale! Don’t think scale of business at first. Customers first!
11 Lesson #3. Pivoted from B2C to B2B. The problem was just wanted to make a profit, and the business direction went down a passionless path I know you need a profit, but must think both short term and long term.
12 ENDKazunobu Seto Funder/CEO

More Related Content

What did you learn from start up business MakaMaka.pptx

  • 1. 1 What did you learn from Start-Up Business MakaMaka? Kazunobu Seto Funder/CEO December, 2013
  • 2. 2 MakaMaka is a closed social media networking app for multi device, developed to share your inner thoughts with intimate connections. Fund by Red Brick Ventures.
  • 3. 3 2 months before the release of the service (app) Over 1K people registered at beta product version site! Good start!!
  • 4. 4 On launch day, Tech media talked about our service (app) and user acquisition jumped!
  • 5. 5 6 days later, user acquisition still keeps growing via Tech media!
  • 6. 6 But 30 days later, growth stops suddenly and user acquisition growth falls down like a valley!
  • 7. 7 6 months of trying to solve the market problem through product improvement. Also tried to in change direction from consumer from to business focus…
  • 8. 8 What did you learn? Photo Credit: http://www.upsidelearning.com/blog/index.php/2014/02/06/what-did-you-learn-today/
  • 9. 9 Lesson #1. PR is good for investors and strategic partners, not user acquisition Don’t focus PR
  • 10. 10 Lesson #2. Customers first, partners second. We put partners first, customers second because we wanted to increase business scale! Don’t think scale of business at first. Customers first!
  • 11. 11 Lesson #3. Pivoted from B2C to B2B. The problem was just wanted to make a profit, and the business direction went down a passionless path I know you need a profit, but must think both short term and long term.