際際滷

際際滷Share a Scribd company logo
ChooseCivility.org
What Do Civility,
Partnerships, and Public
Relations Have in Common?
Christie Lassen, Director of Public Relations,
Howard County Library System
2015 Joint Library Conference
Maryland & Delaware Library Associations
May 8, 2015
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
Vision
Howard County chooses to be a
model of civility.
ChooseCivility.org
Mission
We choose respect, consideration,
empathy, and tolerance as our
fundamental values, enhancing the
communitys quality of life.
ChooseCivility.org
15 Principles of Civility
 Pay attention
 Listen
 Speak kindly
 Assume the best
 Respect others opinions
 Respect other peoples
time and space
 Be inclusive
 Acknowledge others
ChooseCivility.org
15 Principles of Civility
 Accept and give praise
 Apologize earnestly
 Assert yourself
 Take responsibility
 Accept and give
constructive criticism
complaints
 Be a considerate guest
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
Collaborative Effort
 Board of Advisors
 Congressman Elijah Cummings,
Honorary Chair
 Committees
 Alliance Partners
 Sponsors
ChooseCivility.org
Alliance Partners
 School system
 Community college
 County government
 Economic Development
Authority
 Leadership Howard
County
 Chamber of Commerce
 Howard County Tourism
 Hospital
 Friends of HCLS
 Businesses
 Nonprofits
 Media
ChooseCivility.org
Howard Community
College
 Civility and the Virtue Tradition
(Philosophy course)
 New student orientation
 Friendly Campus initiative
 Mediation and Conflict Resolution Center
ChooseCivility.org
Howard County Public
School System
Board of Education Level
 Civility Policy
 Anti-Bullying Policy
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
Leadership Howard County
(Leadership U)
ChooseCivility.org
Activities and Events
 Seminars and Classes
 Academic Competitions
 Choose Civility Poster Contest and
Exhibit
 Choose Civility Symposium
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
Clemens Crossing Cautious
Canaries Choose Civility
ChooseCivility.org
Choose Civility
Poster Contest
and Exhibit
Winner
2014-15
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
2013  OMG to AARP:
Bridging the Multigenerational Divide
ChooseCivility.org
2013  OMG to AARP:
Bridging the Multigenerational Divide
ChooseCivility.org
2014  The Balls in Your Court:
Can Civility and Sports Coexist?
ChooseCivility.org
Choose Sportsmanship
Civility Statement: As a supporter of Choose
Sportsmanship, a component of Choose Civility
Howard County, we support respect for others, their
roles, and their knowledge and expertise. All coaches,
athletes, parents, and spectators are responsible for
and expected to exemplify civility.
ChooseCivility.org
 Parents designated as sportsmanship
reps
 Choose Sportsmanship banners on
SACs fields
 Civility Statement on SACs website
 Sportsmanship Weekend
Choose Sportsmanship
ChooseCivility.org
Social (Media) Responsibility
 Digital footprints
 Building your personal brand
 Dont tweet everything you think
 Just because you can post something,
should you?
2015 Theme
ChooseCivility.org
ChooseCivility.org
Marketing Tools
 Social media
 Faces of Civility posters
 Activity booklet
 Caf辿 Press store
ChooseCivility.org
Follow Us
 Facebook.com/choosecivility
 Twitter.com/choosecivility
 Flickr.com/photos/choosecivilityhoco
 YouTube.com/ChooseCivilityHoCo
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
Marketing Tools
 Book lists (children, teens, adults,
workplaces)
 Banners
 Web site (ChooseCivility.org)
 Car magnets and window decals
ChooseCivility.org
ChooseCivility.org
Free-standing
banners in
library branches
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
Choose Civility Workplaces
Implementation Ideas
 Offer opportunities for employees to improve individual
competencies such as conflict resolution, negotiation,
dealing with difficult people, stress management,
listening, and coaching
 Incorporate principles of civility into employee evaluation
process
ChooseCivility.org
Choose Civility Workplaces
Benefits
 Recognition as certified Choose Civility Workplace
 Marketing tool for employee recruitment
 Enhanced organizational culture that creates:
 More satisfied customers
 More creative and productive employees
 Increased team spirit and loyalty among employees
ChooseCivility.org
Internal Components
ChooseCivility.org
Strategic
Plan
ChooseCivility.org
Customer
Service
Philosophy
ChooseCivility.org
Indicators of Success
 Number of Alliance Partners
 Number of car magnets / window clings
disseminated
 Visibility (banners, press coverage, social media)
 Attendance at classes and events
 Event surveys
 Anecdotes
 Choose Civility Chapters
ChooseCivility.org
Choose Civility Chapters
 Five chapters
 How to Start a Choose Civility Chapter
(choosecivility.org > Become Involved >
Start a Choose Civility Chapter)
ChooseCivility.org
Choose Civility Chapters
 Creative Commons Attribution-NonCommercial-
ShareAlike License
 Benefits:
 Logo and style guide
 National visibility
 Communication among Chapters
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
I am pleased to announce today that Miami is joining a
growing number of communities across the country in a
national movement to enhance respect, empathy,
consideration and tolerance among all peopleChoose
Civility Miami will strengthen our communities and continue
to improve our quality of life.
Miami Mayor Tomas Regalado
announces Choose Civility Miami
Chapter in 2013 State of the City
Address (3/20/2013)
ChooseCivility.org
ChooseCivility.org
Choose Civility Portland
 World Caf辿 on Civility and Civic
Engagement
 Documentary series
 Im Your Neighbor, Portland
 Creating the Communities We Wish to
Live In series
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
ChooseCivility.org
choosecivility.org/become-involved
ChooseCivility.org
Ready?
 What are the top three principles that
would resonate with your community?
 Who are the top five potential alliance
partners in your community?
 Develop three ideas for classes and
events for children, teens, and adults.
ChooseCivility.org
choosecivility.org/become-involved
ChooseCivility.org
Questions?
Christie P. Lassen
Howard County Library System
Director of Public Relations
410.313.7786
christie.lassen@hclibrary.org
ChooseCivility.org

More Related Content

What Do Civility, Partnerships and Public Relations Have in Common?