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What Does Corporate America Think of 2.0?

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Andrew McAfee
Andrew McAfee

The document discusses corporate attitudes towards Web 2.0 technologies, noting that corporations can be risk-averse and skeptical of new approaches due to past hype but may be open if presented compelling evidence and case studies. It then provides advice on how to discuss new technologies with corporate leaders, such as using comparisons instead of demos, presenting frameworks and data rather than jargon, and addressing concerns by showing understanding of business problems.

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What Does Corporate America Think of 2.0? (#CorpAmericaThink)Andrew McAfeePrincipal Research Scientist, MIT@amcafee, amcafee@mit.eduandrewmcafee.org
Definition of 2.0Good news: a tipping point?Bad news: personal experienceOversimplification: the corporate mindsetAdvice-giving: how to talk to your bosses about technologyDiscussion
2.0: freeform, visible, emergent, non-credentialist approaches to getting group work done (collaboration, innovation, search, coordination, etc.), as well as the technologies that support them.
a tipping point?
a tipping point?
a tipping point?
a tipping point?
a tipping point?
a tipping point?
a tipping point?
a tipping point?
a tipping point?
personal experience: why arent they getting facebook?
the corporate mindsetRisk-averse
the corporate mindsetRisk-averse; enamored of status quo;
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype;
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical;
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty;
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy;
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained;
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution;
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence,
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence; ROI-seeking;
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness.
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives, peers
the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives, peers; afraid of being left behind.
how to talk to your bosses about technologyComparisons instead of demos
What Does Corporate America Think of 2.0?
What Does Corporate America Think of 2.0?
What Does Corporate America Think of 2.0?
What Does Corporate America Think of 2.0?
What Does Corporate America Think of 2.0?
What Does Corporate America Think of 2.0?
What Does Corporate America Think of 2.0?
What Does Corporate America Think of 2.0?
What Does Corporate America Think of 2.0?
What Does Corporate America Think of 2.0?
What Does Corporate America Think of 2.0?
What Does Corporate America Think of 2.0?
how to talk to your bosses about technologyComparisons instead of demosPresent theories and frameworks, not jargon - Grounded in bullet-proof previous work
NoneA Knowledge Workers View of the EnterprisePotentialWeakStrongTies
how to talk to your bosses about technologyComparisons instead of demosPresent theories and frameworks, not jargon - Grounded in bullet-proof previous workPresent data, case studies, narratives - Not about Google, Amazon, etc.
Source: How companies are benefiting from Web 2.0: McKinsey Global Survey Results
What Does Corporate America Think of 2.0?
how to talk to your bosses about technologyComparisons instead of demosPresent theories and frameworks, not jargon - Grounded in bullet-proof previous workPresent data, narratives, case studies - Not about Google, Amazon, etc.Activate peer effects
If only HP knew what HP knows, we would be three times more productive. - Lew Platt, former CEO of HP
What Does Corporate America Think of 2.0?
What Does Corporate America Think of 2.0?
how to talk to your bosses about technologyComparisons instead of demosPresent theories and frameworks, not jargon - Grounded in bullet-proof previous workPresent data, narratives, case studies - Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concerns
how to talk to your bosses about technologyComparisons instead of demosPresent theories and frameworks, not jargon - Grounded in bullet-proof previous workPresent data, narratives, case studies - Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concernsShow that you understand their problems
how to talk to your bosses about technologyComparisons instead of demosPresent theories and frameworks, not jargon - Grounded in bullet-proof previous workPresent data, narratives, case studies - Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concernsShow that you understand their problemsDont treat them like geeks, or dopes
learn morehttp://www.20adoptioncouncil.com/case studies coming

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What Does Corporate America Think of 2.0?

  • 1. What Does Corporate America Think of 2.0? (#CorpAmericaThink)Andrew McAfeePrincipal Research Scientist, MIT@amcafee, amcafee@mit.eduandrewmcafee.org
  • 2. Definition of 2.0Good news: a tipping point?Bad news: personal experienceOversimplification: the corporate mindsetAdvice-giving: how to talk to your bosses about technologyDiscussion
  • 3. 2.0: freeform, visible, emergent, non-credentialist approaches to getting group work done (collaboration, innovation, search, coordination, etc.), as well as the technologies that support them.
  • 13. personal experience: why arent they getting facebook?
  • 15. the corporate mindsetRisk-averse; enamored of status quo;
  • 16. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype;
  • 17. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical;
  • 18. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty;
  • 19. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy;
  • 20. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained;
  • 21. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution;
  • 22. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence,
  • 23. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence; ROI-seeking;
  • 24. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness.
  • 25. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches
  • 26. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions
  • 27. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic
  • 28. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory
  • 29. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence
  • 30. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives
  • 31. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives, peers
  • 32. the corporate mindsetRisk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives, peers; afraid of being left behind.
  • 33. how to talk to your bosses about technologyComparisons instead of demos
  • 46. how to talk to your bosses about technologyComparisons instead of demosPresent theories and frameworks, not jargon - Grounded in bullet-proof previous work
  • 47. NoneA Knowledge Workers View of the EnterprisePotentialWeakStrongTies
  • 48. how to talk to your bosses about technologyComparisons instead of demosPresent theories and frameworks, not jargon - Grounded in bullet-proof previous workPresent data, case studies, narratives - Not about Google, Amazon, etc.
  • 49. Source: How companies are benefiting from Web 2.0: McKinsey Global Survey Results
  • 51. how to talk to your bosses about technologyComparisons instead of demosPresent theories and frameworks, not jargon - Grounded in bullet-proof previous workPresent data, narratives, case studies - Not about Google, Amazon, etc.Activate peer effects
  • 52. If only HP knew what HP knows, we would be three times more productive. - Lew Platt, former CEO of HP
  • 55. how to talk to your bosses about technologyComparisons instead of demosPresent theories and frameworks, not jargon - Grounded in bullet-proof previous workPresent data, narratives, case studies - Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concerns
  • 56. how to talk to your bosses about technologyComparisons instead of demosPresent theories and frameworks, not jargon - Grounded in bullet-proof previous workPresent data, narratives, case studies - Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concernsShow that you understand their problems
  • 57. how to talk to your bosses about technologyComparisons instead of demosPresent theories and frameworks, not jargon - Grounded in bullet-proof previous workPresent data, narratives, case studies - Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concernsShow that you understand their problemsDont treat them like geeks, or dopes