The document discusses factors that affect the cost of developing an app, including the product, technology, and team. It estimates that a basic app would require around 2040 hours of work from 3 developers, 2 designers, QA staff, and project managers over 2 months. Native apps are more popular than hybrid apps. Outsourcing development is an option but comes with tradeoffs compared to in-house or freelance teams. The total cost of an app can range widely depending on the specifics but a basic MVP could cost around $100k.