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What if it was my job to develop apps?
                                 An industry perspective.


João Ribeiro
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY                 @joaofribeiro
Chapter I
     INDUSTRY OVERVIEW


EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY   @joaofribeiro
Oral Health Survey




EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY                    @joaofribeiro
Oral Health Survey
                                              6 billion people on the planet, 4.8 billion have a
                                              mobile phone while only 4.2 billion own a
                                              toothbrush
                                              SRC: Mobile Marketing Association of Asia 2012




EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY                                       @joaofribeiro
HUGE




EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY          @joaofribeiro
$ 100 Billion Industry
SRC: MPAA.org 2012




EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY   @joaofribeiro
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY   @joaofribeiro
Mobile = $1.4 Trillion Industry
SRC: Tomi Ahonen Almanac 2012




EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY   @joaofribeiro
HUGE
                                              RICH




EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY          @joaofribeiro
Smartphone vs Mobile Phones Subscribers
SRC: Morgan Stanley Research 2011




EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY   @joaofribeiro
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY   @joaofribeiro
HUGE
                              RICH
                        GROWING (worldwide)




EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY   @joaofribeiro
HUGE +
                              RICH +
                        GROWING (worldwide)
                                 =

                            Opportunities ;)
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY    @joaofribeiro
16. 182



                                                                 6. 523

                          SRC: US Indeed.com job search 2/2012


EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY                      @joaofribeiro
Chapter II
     IF IT WAS MY JOB TO
     DEVELOP APPS?

EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY   @joaofribeiro
Designer




                               Developer

EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY              @joaofribeiro
Developer                           Designer
        Front-end Development                 Visual Design
        Back-end Development                  Interaction Design
        Software Architecture                 User Research
        Performance Optimization              Information Architecture
        Security Enhancements                 Engagement Design
        Functional Testing                    Usability Testing
        …                                     …




EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY                    @joaofribeiro
Designer (Chad Hurley)




                               Developer (Kevin Systrom)

EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY                            @joaofribeiro
Designer (Chad Hurley)




                               Developer (Kevin Systrom)

EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY                            @joaofribeiro
Developer                           Designer
        Front-end Development                 Visual Design
        Back-end Development                  Interaction Design
        Software Architecture                 User Research
        Performance Optimization              Information Architecture
        Security Enhancements                 Engagement Design
        Functional Testing                    Usability Testing
        …                                     …




EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY                    @joaofribeiro
Developer                   Designer
               Front-end Development          Visual Design
               Back-end Development           Interaction Design
               Software Architecture          User Research
               Performance Optimization       Information Architecture
               Security Enhancements          Engagement Design
               Functional Testing             Usability Testing
               …                              …




EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY                          @joaofribeiro
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY   @joaofribeiro
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY   @joaofribeiro
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY   @joaofribeiro
EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY   @joaofribeiro
Obrigado

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What if it was my job was to develop apps? An industry perspective.

  • 1. What if it was my job to develop apps? An industry perspective. João Ribeiro EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 2. Chapter I INDUSTRY OVERVIEW EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 3. Oral Health Survey EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 4. Oral Health Survey 6 billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush SRC: Mobile Marketing Association of Asia 2012 EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 5. HUGE EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 6. $ 100 Billion Industry SRC: MPAA.org 2012 EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 7. EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 8. Mobile = $1.4 Trillion Industry SRC: Tomi Ahonen Almanac 2012 EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 9. HUGE RICH EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 10. Smartphone vs Mobile Phones Subscribers SRC: Morgan Stanley Research 2011 EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 11. EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 12. HUGE RICH GROWING (worldwide) EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 13. HUGE + RICH + GROWING (worldwide) = Opportunities ;) EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 14. 16. 182 6. 523 SRC: US Indeed.com job search 2/2012 EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 15. Chapter II IF IT WAS MY JOB TO DEVELOP APPS? EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 16. Designer Developer EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 17. Developer Designer Front-end Development Visual Design Back-end Development Interaction Design Software Architecture User Research Performance Optimization Information Architecture Security Enhancements Engagement Design Functional Testing Usability Testing … … EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 18. Designer (Chad Hurley) Developer (Kevin Systrom) EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 19. Designer (Chad Hurley) Developer (Kevin Systrom) EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 20. Developer Designer Front-end Development Visual Design Back-end Development Interaction Design Software Architecture User Research Performance Optimization Information Architecture Security Enhancements Engagement Design Functional Testing Usability Testing … … EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 21. Developer Designer Front-end Development Visual Design Back-end Development Interaction Design Software Architecture User Research Performance Optimization Information Architecture Security Enhancements Engagement Design Functional Testing Usability Testing … … EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 22. EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 23. EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 24. EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro
  • 25. EXPERIENCE DESIGN FOR UA's 40th ANNIVERSARY @joaofribeiro