What is a brand, and how does branding work?
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The document discusses how branding can signify quality, create barriers for competitors, and serve as a competitive advantage for companies by allowing them to secure a price premium. It then lists 12 website URLs.
What is a brand, and how does branding work?
- 4. Signify quality Creates barriers to entry Serve as a competitive advantage Secure price premium
- 17. 1. www.google.com 2. www.bendaggers.com 3. hdw.eweb4.com 4. thepaperwall.com 5. pinterest.com 6. Flickr.com 7. www.desktopimages.org 8. absolutfoundry.com 9. www.behance.net 10.www.theleagueofmoveabletype.com 11.fontfabric.com 12.http://www.slideshare.net/jogiyadav/brand-equity?related=1