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What is
All-America
Selections?
A non-profit
organization,
founded in 1932
by Ray Hastings,
that promotes new
garden varieties
judged to have
superior garden
performance in
impartial trials
throughout North
America.
AAS is the oldest, and most trusted
national trialing organization in North
America, supported by breeding
companies.
Entries
Breeders enter new, never-before-sold
cultivars to be judged in one of four
categories:
1. Seed Ornamentals (flowers & foliage grown
from seed)
2. Vegetative Ornamentals (flowers & foliage
grown from cuttings)
3. Edible/Vegetables from Seed (self-
explanatory!)
4. Herbaceous Perennials (perennials that die
AAS Trials Sites in
U.S. and Canada
1. Seed Ornamentals  40 sites
2. Edible/Vegetable  28 sites
3. Vegetative Ornamentals  18 sites
4. Herbaceous Perennials  24 sites
Total of 80 AAS Trial Judges!
AAS Trial Site: Dallas
Arboretum
AAS Trial Site:
Rotary Botanical Gardens
AAS Trial Site:
Green Bay Botanical Garden
 Horticulture professionals
 Seasoned trialing experts
 Unpaid  they volunteer their time
 Unbiased - cannot judge their own entries
 The core of our success
AAS Trial Judges
What qualities make an
AAS Winner?
 Better tasting vegetables
 Longer blooming annuals
 Superior disease resistance
 Unique colors or qualities
 More flowers or fruits per plant
AAS Winners must out-perform other similar
varieties on the market in order to win the AAS
Winner designation
After the Trial;
Introduction Criteria
 Breeder gives the variety a marketing name
 Breeder submits publicity photos
 Seed/Cuttings in inventory
 Germination tests results are submitted
 Product is priced and ready to ship
Now it can be declared an AAS Winner
Publicity After Introduction
To:
 Seed Companies
 Distribution chain
 Growers
 Retailers
 Garden Writers
 Bloggers
Consumers
Publicity Program
Robust website:
Publicity Program
Implementing Social Media:
 Pinterest
 Facebook
 Instagram
 Twitter
 際際滷 Share
 Etc.
Publicity Program
Display Gardens
Almost 200 public gardens grow and display the
past five years of AAS Winners.
Display Garden:
Dallas Arboretum
Display Garden:
Denver Botanic Gardens
Display Garden:
Michigan State University
Display Garden: Miami
University, Hamilton
Conservatory
Display Garden:
University of Saskatchewan
Display Garden:
University of Delaware
Display Garden: MSU South
Mississippi State University

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What is All-America Selections?