What is Digital Marketing? Let's begin with understanding the term in it's purest form. Digital marketing marries two terms together: (1) 'digital' and (2) 'marketing'.
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What is Digital Marketing?
1. WHAT IS DIGITAL MARKETING?
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Digital
Marketing
Related to or making use of
computers and computerised
technologies, including the internet.
- Dictionary.com The total of activities involved in the
transfer of goods from the producer or
seller to the consumer or buyer,
including advertising, shipping, storing,
and selling.
- Dictionary.com
Your organisation is doing digital marketing when you are using the Internet or other digital channels to reach your
customers. Digital marketing is applied via channels (social media platforms), format (e.g. video, article, email), customer
segment (e.g. psychography, demography, and geography). It can be targeted or mass. Digital marketing can be organic or paid.