What is inbound marketing
0 likes726 views
Mikko Rindell's presentation on inbound marketing discusses the evolution of his company, Tatami, from a search engine marketing provider to an inbound marketing agency. Inbound marketing focuses on attracting customers through quality content and digital strategy, contrasting traditional methods which often overwhelm consumers. The presentation highlights practical tools and strategies for successful implementation, along with challenges companies face in adopting this approach.
What is inbound marketing
- 1. What is Inbound Marketing Presentation by Mikko Rindell at University of Applied Sciences NOVIA (1.12.2011)
- 2. Content 1. Short company introduction 2. Inbound Marketing in a nutshell 3. Lets get hands-on (few tasks)
- 3. Company Introduction " The initial idea of creating Tatami in 2007 " Founded in 2008 by Joonas Rinne, Timo Humalam辰ki and Mikko Rindell
- 4. About myself " Studied Information Contacts: Systems Science and IB at TSE " mikko@tatami.鍖 " Co-founded Boost " Twitter: mikkorindell Turku " Facebook entrepreneurship society 09-10 " LinkedIn " Co-founded Tatami in " 際際滷share 2008, actively working since 2010
- 5. Company Introduction: Tatami " In 2008 we started as Search Engine Marketing service provider, with special understanding of Russian online media and search engines. " Today we describe ourselves as Inbound Marketing Agency " We take care of our clients web presence, both locally and internationally.
- 6. Inbound marketing in a nutshell " Inbound Marketing is a marketing strategy, in which the company aims to be discovered by its customers. " This is the opposite of traditional marketing, which focuses on 鍖nding customers and raising awareness among them. " In the current 鍖ood of advertising people is often tired with, and even educated to avoid, traditional advertising (TV, radio, direct mail, trade shows, cold calling etc.)
- 7. WHAT?? Inbound marketing Is this really something new or just a buzz word that agencies are using to sell the same services ?
- 10. About the two guys commenting: " Rand Fishkin Founder and CEO at Seattle based SEO software company Seomoz http://www.seomoz.org/ " Dharmesh Shah Founder and CTO at Hubspot, an inbound marketing software company. Hubspot is #2 fastest growing software company and #33 fastest growing company overall Founder of Onstartups.com
- 11. To keep it simple: " Make sure that your business can be found online " Turn your visitors & leads into customers by engaging them 鍖rst " Analyze and develop
- 12. How to do this? " By creating high-quality content (blogs, videos, guides etc.) " Use Search Engine Marketing in its different forms (so that the potential customers can 鍖nd your content) " Use social media systematically (for maintaining the contact to your prospects and spreading your content)
- 13. Tools for executing the inbound strategy " Most of the tools used in inbound marketing are already used regularly by todays marketers (at least digitally savvy ones) " An inbound marketer harnesses the full potential of these different tools " Tools can be divided into three categories: Tools to get found Tools to convert Tools to analyze
- 14. Tools to get found " Blogging " Website management " Social media " SEO tools On-page Off-page
- 15. Tools to convert " Prospect intelligence " Lead intelligence " Landing pages " Email manager " Lead nurturing " A/B testing
- 16. Tools to analyze " Web analytics " Marketing analytics " Competitor tracking " Blog analytics Source: 油h*p://rogernolan-足blog.com/ tag/web-足analy8cs/ 油
- 17. Why do companies have dif鍖culties with inbound marketing? " It is still pretty unknown (especially in Finland) " Lack of knowledge in understanding the online environment " Hard to 鍖nd the time for blogging To succeed in blogging you need to go all-in " It needs a lot of convincing that you should 鍖rst give away something for free before selling anything " Many others..
- 18. Hands on! " For which kind of businesses would an inbound strategy be most useful? " Where wouldnt it work at all? " How would you harness an inbound strategy for promoting your line of studies at NOVIA?
- 19. Thank you! Connect with us to keep yourself up-to-date: http://www.facebook.com/tatami.digitoimisto Read more on our blog at: www.tatami.鍖/blogi (only in Finnish)