What is India searching for during these unprecedented times of COVID-19, compiled by oyerohit

May 25, 20200 likes24 views

The document discusses search trends in India from January 2020 to March 2020 that provide insights for brands. It notes there was a 300% increase in searches for "ration dukaan" (ration shops), a 550% increase in searches for "grocery delivery near me", and a 58% increase in searches for "pharmacy near me", indicating Indians searched online for essential goods and medication as stores closed. It also saw rises in searches for online vet consultations, movies, and trading platforms, suggesting people looked online to fulfill needs as they stayed home. The trends inform brands on how to meet consumer demand through online offerings.

WHAT IS INDIA
SEARCHING
FOR?
AN INSIGHT FOR
BRANDS
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
1
300
People are searching for offline open shops
rise in 'ration dukaan' searches
Source: Google Trends, India, Jan 2020–March 2020.

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
2
Massive surge in “near me” searches
550
jump in 'grocery delivery near me' searches
Source: Google Trends, India, Jan 2020–March 2020.

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
3
Medicines in demand online
58
jump in 'pharmacy near me' searches
Source: Google Trends, India, Jan 2020–March 2020.

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
4
58
Rise in searches for seeing a Vet.
jump in 'pharmacy near me' searches
Pro Tip - This calls for a requirement of online vet consultation platform.

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
5
35
Trending 'best' searches in India
jump in 'best movies' searches on Youtube
Source: Google Trends, India, Jan 2020–March 2020.

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
6
45
People are looking for online trading
platforms
rise in searches for 'best trading platform' .
Source: Google Trends, India, Jan 2020–March 2020.

#2 The new normal for Restaurant industries during COVID-19 - by Oyerohit. - P.S.: Restaurants are the heart of many communities. As brands grapple with how to respond to #Covid19, here's how restaurants can quickly strategize to find new ways to serve their communities. Here I post the second one from 'the new normal' series - for the restaurant industry post #coronavirus pandemic. Let me know in the comments, which industries you want to see the new normal for 

Search behavior for financial wellness during COVID-19 | Finance & Banking In...Oyerohit

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#4 Search behavior trends for the 'Finance & banking' industry during COVID-19. - P.S.: In this unprecedented time, financial service brands can be there for customers by leveraging their strength and expertise to guide consumers through rough waters. Here I post the fourth one from 'the new normal' series - for the finance & banking industry post #coronavirus pandemic. Let me know in the comments, which industries you want to see the new normal for.

Insights On Readership TrendsSocial Samosa

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Advertising spend has declined across most categories due to COVID-19, except for entertainment. Click-through rates have increased for some categories like entertainment, business, and home. There are more readers on topics like arts/entertainment, careers, and government/politics based on Taboola data from India. Immunity-boosting foods, skin care, and food delivery services have seen significant increases in page views on Taboola's news publisher network over the past month as people seek information on health and services available during the lockdown.

Election awaaz 2018election awaaz

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This document describes Election Awaaz, a company that provides election micromanagement services. It offers the Constituency Nurturing System software to help political parties organize their grassroots campaigning efforts. The software allows parties to build a centralized voter database, design targeted campaign lists, and assign specific voters to party workers. It aims to maximize voter engagement and measure each worker's impact to help parties get more favorable votes. Services also include providing income opportunities for party loyalists through government-backed programs to incentivize support. The overall goal is to help political clients craft a winning campaign strategy through granular campaign orchestration and voter analytics.

Election awaaz 2018 (1)J P Singh Sahni(LION)

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This document discusses a strategy for political parties to gain voters' trust and votes by addressing their economic needs through skills training programs. It proposes that political parties partner with a company called Election AwaaZ to provide government-certified skills training in various in-demand fields to unemployed or underemployed individuals in their constituencies. This training would enhance people's employability and address their household's economic needs on a long-term basis, gaining the party their trust and votes both in the current and future elections. The program data would be tracked using software to monitor progress and impact.

PatanjaliUmang Maheshwari

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The document provides details about Patanjali Ayurved Limited, an Indian FMCG company. It discusses Patanjali's product portfolio, production facilities, products, sales and distribution network, and marketing strategies. It also analyzes the factors responsible for Patanjali's growth such as building trust among followers of yoga guru Baba Ramdev, visibility of the brand, smart pricing, awareness through social media, retail outlets, and variety of products. Finally, it outlines Patanjali's future prospects including a rural push, increasing research and development, and focusing on exports.

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This document summarizes a study on the current status of digital marketing operations of top hospitals in Hyderabad, India. It finds that hospitals are active on platforms like Facebook, YouTube and websites but have opportunities to improve rankings and optimize content. It recommends hospitals focus on integrated digital marketing communication across online platforms to build their brand through public relations, microsites and social media engagement.

sem 6 project.docxSnehaArora45

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The document provides information about the cosmetics industry and consumer trends in India. It discusses the growth of the cosmetics industry in India, highlighting key statistics on the size and growth rate of the industry. It also lists the top 10 cosmetics brands in India and describes three major consumer trends in cosmetics, including products made for social media use and creating flawless selfie-ready looks.

Marketing ayurvedaBetsy Booboo

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This document discusses marketing strategies for Ayurvedic products in India. It notes that the Ayurvedic drug industry has commercialized and companies now use marketing concepts to gain profits. Specifically, companies focus on the marketing mix of product, price, promotion, and place to create strategic advantages. The future of the Ayurvedic industry looks promising as companies enter the market with innovative products, quality packaging, and strategic marketing activities.

How 2020 changed_the_consumer_schbangSocial Samosa

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sem 6 project.pdfSnehaArora45

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This document is a project report submitted by Sneha Arora to her professor Gurleen Kaur at the Institute of Innovation in Technology & Management in New Delhi. The report examines consumer perception of online versus in-store cosmetics purchases in India. It provides background on the growing Indian cosmetics industry. Key trends include rising disposable incomes, increased fashion awareness, and growing popularity of herbal cosmetic brands. The report will analyze consumer survey data and provide conclusions and recommendations.

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Báo cáo Think Consumer Health - Google Webinar 2021SEONGON

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This document discusses emerging trends in the consumer health sector in Vietnam. It notes that searches for health-related topics have increased significantly in recent years. During the COVID-19 pandemic, Vietnamese consumers went beyond standard precautions and increased searches and purchases of products for health and wellness improvement. Looking to 2021, health remains a top concern and priority for consumers. The document outlines trends in prevention and wellness, the empowered health consumer using digital tools, and the movement from online to offline engagement. It provides insights and implications for brands to diversify product portfolios, position as trusted advisors, leverage key ingredients, and meet consumers where they are online and on mobile.

Synopsis & toc sectoral capsule-indian baby care industry-baby steps to grow...Gyan Research And Analytics

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The Indian baby care market has been witnessing speedy transformation with rising income levels and changing consumer behaviour. At present, the Indian market is in the emerging stage of development and is expected to become one of the world’s fastest-growing baby care markets. Moreover, large population base in the age group of 0-4 years and increasing willingness of parents to spend more on baby products will be the primary driving force in near future. Rising middle class contribution, introduction of baby care products for the bottom of the pyramid segment will drive the market towards steady growth. Most of the companies operating in this segment are going for product innovation and development.

Patanjali reportRomesh Somani

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This document provides an overview of Patanjali Ayurved Limited, an Indian FMCG company founded by Swami Ramdev. It discusses the company's products, which include personal care items and foods made from natural ingredients. Key points covered include Patanjali's revenue segmented by product categories and regions, its manufacturing facilities, and financial performance. The company aims to provide affordable herbal products and promote Ayurveda and yoga. Its brand image and expanding product portfolio are expected to drive continued growth.

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Digital trends and its Implications on Patients and HCPs in IndiaAsentech123

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Presentation made by Aagami during Illinois Science and Technology Park EventAagami, Inc.

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The document provides an overview of the life sciences industry in India, including key statistics and trends. It notes that India is the 3rd largest pharmaceutical market by volume, with over 20,000 pharma companies. The life sciences sector is growing at 12-17% annually and attracted billions in foreign investment. Major industry hubs include Mumbai, Hyderabad, Bengaluru, and Ahmedabad, which are home to many domestic and multinational companies as well as public research institutes. The document also outlines factors fueling India's low-cost and high-growth life sciences sector such as skilled labor, policy support, and global expansion of domestic firms.

Patanjali Ghee Market Research ProjectAshmita Gupta

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Patanjali AyushiSrivastava118

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Patanjali Ayurveda Limited is an Indian consumer goods company founded in 2006 by Balkrishna and Ramdev. It manufactures over 2,500 herbal and ayurvedic products across multiple categories. Patanjali has experienced rapid growth to become the fastest growing FMCG company in India, with revenues increasing from ₹453 crores in 2012 to over ₹10,000 crores in 2017. However, revenues dropped to ₹5000 crores in 2018. Patanjali attributes its success to innovative and harmless ayurvedic products, strong distribution network, and promoting Indian/swadeshi values. However, the company has also faced some controversies regarding product appro

Competitive analysis for mera medicareMurugaprakash S

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The document discusses the Indian healthcare market opportunities and competitive landscape for Mera Medicare. It notes that healthcare spending is expected to reach 5% of GDP by 2016 in India. Major competitors identified include HealthKart, Medidart, Medist and Healthgenie. HealthKart is considered the biggest competitor with 750,000 mobile app users and 30% sales from smaller towns. The document provides suggestions for Mera Medicare to expand throughout India, focus on small towns, develop a mobile app, offer 24-hour delivery and leverage postal delivery to increase its customer reach and better compete in the growing Indian healthcare market.

Cure.fit -powering healthy lifestylesakshaykg92

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Cure.Fit is a health tech startup founded in 2016 that aims to make healthy living accessible through an integrated platform for fitness, food, mental wellness, and healthcare. It has raised over $235 million in funding to date. Cure.Fit operates fitness centers called Cult.fit and provides personalized nutrition and wellness programs through its Eat.fit and Mind.fit verticals. It recently launched a primary healthcare service called Care.fit to offer a one-stop solution for users' health and fitness needs.

Consumers Awareness, Attitude and Preference towards Patanjali Retail Productsijtsrd

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The Indian herbal market is flooded with many well-known and recognized herbal brands. Patanjali Ayurved is an initiative to supply unadulterated Ayurvedic products to the customers and for generating profitable employment for the weak and poor section of the society. In this paper main stress has been given on the consumer awareness, attitude and preference towards ˜Patanjali retail products. For this purpose data was collected through structured questionnaire both closed- ended and open- ended. A sample of 1000 respondenents was collected through questionnaire. Data analyses have been done with the help of SPSS. 20. The study is limited to Rohtak, Sonepat, Panipat and Jhajjar districts in Haryana state. Neeta Rani"Consumers Awareness, Attitude and Preference towards Patanjali Retail Products " Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-1 , December 2017, URL: http://www.ijtsrd.com/papers/ijtsrd7081.pdf http://www.ijtsrd.com/management/management-development/7081/consumers-awareness-attitude-and-preference-towards-patanjali-retail-products--/neeta-rani

CSR & Cause Market Study of India-2015Onkar K. Khullar

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Indian Dairy Industry - driven by value-added products.pdf(AUI) Vadamalai Muthu

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India is the largest producer of milk in the world due to the "Operation Flood" program started in 1970. The dairy industry is transitioning from plain milk to value-added products like cheese and flavored milk, which will provide long-term growth for organized dairy companies. Changing demographics like increasing urbanization and disposable incomes are driving demand for value-added products. The Indian dairy industry is poised for strong growth in the coming years led by rising consumption of value-added products and a shift from unorganized to organized sectors.

India baby care market outlook 2018KuicK Research

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Digitization of healthcare industryAayush Rastogi

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The study is taken up because of a huge number of start-ups entering into the Healthcare Services Industry. The curiosity to know about the factor(s) which influence the user to use a particular website and perceive a particular service to be the basic necessity led us to make use of factor analysis. The study shows that even though a large majority of Indians are unaware of these services or have not availed it yet, the future for these services looks promising as a large percentage of people have shown their willingness in availing these services. I hope that this study would benefit the healthcare start-ups to provide a better solution to the existential problems and eventually benefiting the people at large.

How to write a killer headline for your content marketing and social media ...Oyerohit

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What is color psychology in branding & marketing? Psychology of colors explai...Oyerohit

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What are your brand colors? Is it portraying the right message? - P.S.: You won't believe me if I showed you something green, and then say it's not good for your health. It's no strange. Because we are used to seeing and perceiving green as a color of health. But how did we associate green with health? Thank's to the brands, and now we are used to it. A brand’s choice of color is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Choose them wisely. Let me know if this was useful in the comments

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What is India searching for during these unprecedented times of COVID-19, compiled by oyerohit

1. WHAT IS INDIA SEARCHING FOR? AN INSIGHT FOR BRANDS ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM

2. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 1 300 People are searching for offline open shops rise in 'ration dukaan' searches Source: Google Trends, India, Jan 2020–March 2020.

3. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 2 Massive surge in “near me” searches 550 jump in 'grocery delivery near me' searches Source: Google Trends, India, Jan 2020–March 2020.

4. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 3 Medicines in demand online 58 jump in 'pharmacy near me' searches Source: Google Trends, India, Jan 2020–March 2020.

5. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 4 58 Rise in searches for seeing a Vet. jump in 'pharmacy near me' searches Pro Tip - This calls for a requirement of online vet consultation platform.

6. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 5 35 Trending 'best' searches in India jump in 'best movies' searches on Youtube Source: Google Trends, India, Jan 2020–March 2020.

7. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 6 45 People are looking for online trading platforms rise in searches for 'best trading platform' . Source: Google Trends, India, Jan 2020–March 2020.

8. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Looking for a professional advice with marketing for your brand? Book an on-call appointment with me at www.oyerohit.com

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What is India searching for during these unprecedented times of COVID-19, compiled by oyerohit

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