What is Marketing Funnel Explained with An Example
Most people just jump into funnel, buy clickfunnels and start designing without knowing what they are doing. And in the end when they dont get any result they get discouraged. Understanding marketing funnels could help you put all you that scattered knowledge together and make sense out of it. And once you understand the underlying mechanics behind what funnel is, then you will be able to look at any product or service and be able to craft a perfect funnel for it. Let me give you an example: Lets images a person, his name is Jon and he works 9 to 5 at a law firm. Boring job nothing exciting, but he has been to Italy for a vacation last year. How did that happen? How did Jon went from sitting on his desk crunching his keyboard to eating an italian pizza in italy? Lets break down each step that he took to reach that decision. Jon is a dedicated and hard working man, he dont take days off and he is living a simple life with his kids and family. At this stage he is unaware, because everything is going fine and problem is not there yet. This is the Stage number 1: Unaware Because of his tight schedule he is not able to give proper time to his family. and his kids are constantly nudging him to do something fun. and even he is thinking that after years of hard work, he deserves to have some fun. Which puts him in stage 2: Problem aware, and the problem is My life is boring, I need to do something fun with my family He fires up his laptop and start googling Fun stuff to do with your family. After hours of browsing and reading articles he came across an idea that he should Plan a vacation This is stage 3: Solution aware, his solution is to take a vacation. The only issue is he doesnt know where to go. So he started reading online forums, reading more articles, asking his colleagues and family. and after a lot of thinking, he decided to plan for italy. He is in Stage 4 now: Product aware. and vacation in Italy is the product. Now again he started to search for best hotels, cheap flight tickets, places to visit to plan that perfect vacation. and because now he is actively looking and comparing these things, He is in stage 5 which is Highly aware. Finally, he came across a really good one-time discount offer on some travel website and booked the trip. BOOM! He is sold. This is exactly what happens when a customer buys your product. They move from one awareness stage to another until the sales happen. And funnel makes it easier for the customer to move from one stage of awareness to another, and then another until the conversion happens. Now if you are thinking why we call it the funnel, its because it allows us to put a lot of people into it and filters only who are ready to buy. So if 1000 got started into our funnel only 47 might end up buying your product.
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What is Marketing Funnel Explained with An Example
- 1. MARKETING DESIGN PRO WHAT IS MARKETING FUNNELAnd how you can actually work on your marketing funnel using a simple three-step formula.
- 2. THE MARKETING FUNNEL The marketing funnel is literally a funnel that filters customers who are ready to buy from lots of leads. Every customer that buys your product or service move through different stages in marketing funnel. We call them stages of awarness.
- 3. MARKETING FUNNEL STAGES OF AWARNESS Explained with an example of Jon Jon works 9 to 5 at a law firm. He has this boring job, nothing exciting, but he has been to Italy for a vacation last year.
- 4. HOW DID JON WENT FROM SITTING ON HIS DESK CRUNCHING HIS KEYBOARD TO EATING AN ITALIAN PIZZA IN ITALY? Lets break down each step that he took to reach that decision.
- 5. MARKETING FUNNEL - STAGES OF AWARENESS UNAWARE UNAWARE STAGE SOLUTION AWARE PRODUCT AWARE PROBLEM AWARE HIGHLY AWARE Jon is a dedicated and hard working man, he dont take days off and he is living a simple life with his kids and family. At this stage he is unaware, because everything is going fine and problem is not there yet.
- 6. MARKETING FUNNEL - STAGES OF AWARENESS UNAWARE SOLUTION AWARE PRODUCT AWARE PROBLEM AWARE HIGHLY AWARE PROBLEM AWARE STAGE Because of his tight schedule he is not able to give proper time to his family. and his kids are constantly nudging him to do something fun. And even he is thinking that after years of hard work, he deserves to have some fun. Now his problem is My life is boring, I need to do something fun with my family
- 7. MARKETING FUNNEL - STAGES OF AWARENESS UNAWARE SOLUTION AWARE PRODUCT AWARE PROBLEM AWARE HIGHLY AWARE SOLUTION AWARE STAGE He fires up his laptop and start googling things like Fun stuff to do with your family. After hours of browsing and reading articles he came across an idea that he should Plan a vacation. His solution is to take a vacation.
- 8. MARKETING FUNNEL - STAGES OF AWARENESS UNAWARE SOLUTION AWARE PRODUCT AWARE PROBLEM AWARE HIGHLY AWARE PRODUCT AWARE STAGE So he started reading online forums, reading some articles, asking his colleagues and family. And after a lot of thinking, he decided to plan for italy. Now Vacation in Italy is the product
- 9. MARKETING FUNNEL - STAGES OF AWARENESS UNAWARE SOLUTION AWARE PRODUCT AWARE PROBLEM AWARE HIGHLY AWARE HIGHLY AWARE STAGE He started to search for best hotels, cheap flight tickets, places to visit to plan that perfect vacation. And because now he is actively looking and comparing these things. Now he is in Highly Aware Stage.
- 10. MARKETING FUNNEL - STAGES OF AWARENESS UNAWARE SOLUTION AWARE PRODUCT AWARE PROBLEM AWARE HIGHLY AWARE BOOM! SOLD URGENCY PUSHED HIM TO BUY Jon came across a really good one-time discount offer on some travel website and booked the trip. YOU MOVE CUSTOMER FROM ONE STAGE OF AWARENESS TO ANOTHER UNTIL SALES HAPPEN
- 11. LETS TURN THE TABLE Lets say you are, owner of Travel company. How would you target Jon to sell your service? Being more specific油how would you move him from problem aware stage to solution aware stage.
- 12. YOU CAN FOLLOW THESE 3 SIMPLE STEPS ABE FORMULA A T T R A C T B A I T E N G A G E
- 13. S T E P 1 : ATTRACT For Jon: You attract him by writing articles like Top 10 fun activities that your family will love (and you include travel as one of those activies) TO ATTRACT: YOU CREATE A CONTENT, AD, VIDEO ANYTHING THAT YOUR PROSPECT IS INTERESTED IN AND GRABS THEIR ATTENTION.
- 14. S T E P 2 : BAIT For Jon: Now you have his attention, you ask for his email in exchange of something free like A guide to plan a perfect trip with your family FOR BAIT: NOW ONCE YOU HAIR THEIR ATTENTION, YOU NEED TO CAPTURE THEIR CONTACT AND TO DO THAT YOU CREATE SOME SORT OF CHECKLIST, PDF, MAYBE A FARE CALCULATOR ETC.
- 15. S T E P 3 : ENGAGE For Jon: Once you have his email and you know he is interested. You start engaging with him by sending emails about travel or even retargeting him with Facebook ads which will push him to further stage. FOR BAIT: NOW THAT YOU HAVE THEIR EMAIL YOU CAN REACH THEM OUT AGAIN, PUT THEM IN YOUR AUTORESPONDER SERIES, RETARGET THEM WITH ADS.
- 16. FUNNEL TIES YOUR MARKETING TOGETHER EVERYTHING TACTICAL LIKE CHATBOTS, LANDING PAGE, BLOGS, VIDEOS STARTS TO MAKE SENSE.
- 17. A T T R A C T B A I T E N G A G E NOW YOU CAN LOOK AT ANY MARKETING STRATEGY AND SEE WHERE IT FITS INTO YOUR FUNNEL BLOG YOUTUBE VIDEOS PODCASTS SOCIAL MEDIA POSTS CONTENT MARKETING LANDING PAGES LEAD MAGENTSFREE CONSULTATION FREE COURSES EMAIL MARKETING FACEBOOK RETARGETING FORUMS FACEBOOK GROUPSMEMBERSHIP WEBSITESEO
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