What is Porter’s Five Force Model.pptx
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Porter's Five Forces framework was developed by Michael Porter in 1979 to analyze industry competition and profitability. The five forces include: the threat of new entrants, the power of suppliers, the power of buyers, the threat of substitute products, and the intensity of rivalry. The framework is used to understand an industry's structure and a firm's competitive position by identifying where power lies. It can help identify strengths and weaknesses as well as inform strategic decisions.
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Practical schedule 3Tamilnadu Agricultural University, CoimbatorePorter's Five Forces framework assesses the competitive intensity and attractiveness of an industry by analyzing five forces: the threat of new entrants, the power of buyers, the power of suppliers, the threat of substitute products, and the intensity of rivalry among existing competitors. This framework helps organizations understand the factors affecting profitability in an industry and informs decisions about entering or increasing capacity in an industry or developing competitive strategies. The model works best when applied to an entire industry rather than an individual firm. It is also important to consider the impact of government and changing industry characteristics over the industry lifecycle when using this framework.
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5 forcesbhaveshmMichael Porter developed the Five Forces model in the 1970s to analyze industry profitability and competitive intensity. The model examines five forces: the threat of new entrants, the power of suppliers and buyers, the threat of substitute products, and the intensity of rivalry among existing competitors. Porter argued that understanding these forces could help determine an industry's weaknesses and identify potential opportunities for competitive advantage. The model helps explain why some industries are more profitable than others and allows companies to assess the attractiveness of an industry.
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• Retention: Efforts made to keep the customer engaged post-purchase.
• Advocacy: Turning satisfied customers into brand ambassadors.
Through visual frameworks, case examples, and actionable tips, this presentation explains how mapping the customer journey can reveal hidden friction points, optimize touchpoints, and build long-term customer loyalty. The slides emphasize the importance of customer-centric thinking and highlight how digital channels, social media, and content marketing play a role in shaping the journey at every stage.
You’ll also find insights into how emotions, expectations, and user experience influence customer behavior, making it crucial for businesses to anticipate needs and deliver value at each interaction. The content is designed to be useful for both B2B and B2C settings.
Whether you’re new to marketing or looking to refresh your strategic approach, this resource will equip you with practical tools to build a more thoughtful, human-centered customer experience.
✅ Key Takeaways:
• A structured overview of the customer journey framework
• Visual breakdowns of each journey stage
• Practical examples of journey mapping
• Tips for optimizing customer touchpoints
• Strategic insights into customer loyalty and advocacy
Use this presentation as a starting point for your own journey mapping sessions, strategy workshops, or content planning. It’s ideal for internal training, academic settings, or professional development.
If you find this helpful, feel free to connect with me for more marketing insights and resources. Feedback and comments are always welcome!
Topload Brands - Marketing and Brand Building
Topload Brands - Marketing and Brand BuildingDavid JohnstonMarketing success and brand resilience rarely arise from mere luck.
Instead, winning in this space typically emerges from blending historical insights with modern innovation.
A nuanced grasp of an evolving marketing landscape, coupled with sophisticated brand development tactics, lays the foundation for sustainable, long-term success, a journey that matures beautifully over time.
I firmly believe that crafting robust, enduring strategies and promotions offers far greater value than relying on gimmicky campaigns aimed at narrow demographics.
Such campaigns tend to lose relevance as consumer trends shift and as people’s lives change, they get older, they get married or they get immersed into their professional careers.
Branding has transformed dramatically, from the early 20th century when authenticity and storytelling forged deep consumer relationships, to today’s dynamic mix of data-driven strategies and viral moments generated via social media influencers.
In what I like to call the “good and better days,” brand-building agencies focused on forging emotional bonds between products and their audiences through compelling narratives and direct engagement.
This emphasis on authenticity and trust remains vitally important today. In fact, revisiting traditional methods has become essential in an era overwhelmed by scammers and spammers, where genuine connection replaced by criminal tricks to relieve people of their money. Honest and trustworthy marketing in our world today is becoming a rare but much needed commodity.
As methods of product branding and promotion have evolved, technology has advanced in tandem, giving rise to powerful data-driven tactics.
Market research and consumer psychology are now readily accessible to agencies, helping them refine messaging, as well as imaging and position brands more effectively.
By leveraging structured surveys, demographic segmentation, focus groups, and the deep insights provided by AI, brand builders can fine-tune their communication strategies and this strikes up a careful balance between intuitive creativity and rigorous analytics.
2025 has ushered in all sorts of new marketing possibilities; AI large language models and AI agents are simplifying real-time engagement and data analysis.
Although this digital revolution increasingly shapes brand-building decisions, it is critical that AI-driven insights are validated through social listening, sentiment mapping, and digital metrics.
It’s only by integrating these diverse inputs that brands can remain agile and responsive to consumer feedback.
Despite these remarkable technological advancements, the importance of maintaining a human connection cannot be overstated.
Genuine honesty is always a strong starting point and the best brand builders understand that digital tools should amplify, not replace, the core methodologies that foster personal engagement.
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- 1. What is Porter’s Five Force Model? Framework/theory • Porter's Five Forces of Competitive Position Analysis were developed in 1979 by Michael E Porter of Harvard Business School as a simple framework for assessing and evaluating the competitive strength and position of a business organisation. • This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter’s five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organisation’s current competitive position, and the strength of a position that an organisation may look to move into. • Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.
- 2. Porter Five Force Model (Five Force Competition)
- 3. 1. Supplier power. An assessment of how easy it is for suppliers to drive up prices. This is driven by the: number of suppliers of each essential input; uniqueness of their product or service; relative size and strength of the supplier; and cost of switching from one supplier to another.
- 4. 2. Buyer power. An assessment of how easy it is for buyers to drive prices down. This is driven by the: number of buyers in the market; importance of each individual buyer to the organization; and cost to the buyer of switching from one supplier to another. If a business has just a few powerful buyers, they are often able to dictate terms.
- 5. 3. Competitive rivalry. The main driver is the number and capability of competitors in the market. Many competitors, offering undifferentiated products and services, will reduce market attractiveness.
- 6. 4. Threat of substitution Where close substitute products exist in a market, it increases the likelihood of customers switching to alternatives in response to price increases. This reduces both the power of suppliers and the attractiveness of the market.
- 7. 5. Threat of new entry Profitable markets attract new entrants, which erodes profitability. Unless incumbents have strong and durable barriers to entry, for example, patents, economies of scale, capital requirements or government policies, then profitability will decline to a competitive rate
- 8. Question and Answer ?