This document introduces search engine optimization (SEO) and discusses why businesses need SEO. SEO improves a website's rankings in search engines by optimizing content relevance through keywords and credibility through inbound links. Higher search rankings mean more potential customers will see a website. While SEO may sound technical, an SEO company can help businesses be visible online and increase conversions by optimizing website design and content to facilitate transactions.
3. Introduction to SEO
Do you wonder why other
businesses flourish, while yours
remains stagnant despite having
the same quality of goods and
customer service?
You also have a website that is
at par with their websites in
terms of looks and features,
but it does not seem to help.
The secret is SEO.
Understanding what SEO is, and
what an internet marketing
expert can do for your business
is the key to success.
SEO
4. So What Is SEO?
SEO is the acronym for Search
Engine Optimization, which is a
popular technique used to improve
a websites ranking in search engines.
Google, Yahoo, and MSN display
content according to relevance and
credibility.
Relevance is determined by the
quality of content and use of
keywords. If you will type in the
phrase what is SEO in the search
engine box, all pages related to it
will be shown with the most
relevant at number 1
Introduction to SEO
5. What are
Links to do
with SEO
On the other hand, credibility is measured by the
number of links to your site. There are basically three
types of links outbound, which redirects to a different
website inbound, a link from a different website that
redirects to your website and internal, which redirects
to other pages in your website.
Introduction to SEO
6. Why Do You Need SEO
If your content has high ranking in, lets say Google, the more
chances it will be viewed by internet users. There is no use in
having a website if you are not visible to your potential
customers.
This is mainly what an online marketing company is for, to
make websites visible to their target audience and convert the
said audience into buyers.
If you own a business, however big or small it may be, you
will need SEO to promote your products and services
effectively, and get accessed by your customers without
trouble.
Why Do You Need SEO?
7. Who Can I Turn to for SEO?
SEO may sound too technical,
especially to people who are not
completely familiar with how the
internet works. To know the
basics can be just enough if there
is an SEO company to assist you.
Who Can I Turn to for SEO?
8. Who Can I Turn to for SEO?
An SEO company not only works to
better your visibility in the internet,
but also design your website in ways
that can facilitate online transactions
with your customers, thus increasing
conversion.
Who Can I Turn to for SEO?
9. Who Can I Turn to for SEO?
Conversion is the ratio of visitors who
convert page views into desired
actions buy, register, subscribe,
etc. An SEO company also determines
how to arrange the contents in a page,
where to put the call to action button,
where to display the coupons, etc.
Who Can I Turn to for SEO?