What is Useful Marketing ?
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As we're now in a digital world, marketers and brands need to adopt a new way to work. Useful marketing appears to be the most relevant way of doing.
What is Useful Marketing ?
- 3. We realized If not, look at Everything changed
- 4. ...but how do we act now ? The party example
- 5. What did you do to the last party youve been? Were you the fun guy? Did you talk in the kitchen all night long? Did you wear a great t-shirt ? Did you bring some great stuff? ... What experience did you give to people? Will they remember you? If yes, why?
- 6. Why does your brand exist ? Your brand
- 7. Who are you ? What are your beliefs and values ?
- 8. The purpose of your brand Its your engine.
- 9. Soul of the brand Purpose Raison-d棚tre Brand Utility Shared Value Mission
- 10. Your brand purpose must become your guide
- 11. 束People dont buy what you do, they buy why you do it損 Simon Sinek
- 12. The Golden Circle What What does your company offer?
- 13. The Golden Circle What How How does your company make it ?
- 14. The Golden Circle What How Why Why does your brand exist ?
- 15. The life cycle of the product Early adopters Growth Selection End
- 16. The life cycle of the product Before, marketers were focused on masses... MASSES
- 17. The life cycle of the product Now, in a digital world, as reputation is more important than ever, you need to be focused on the early adopters... Early adopters
- 18. The life cycle of the product ...to reach the tipping point Early adopters
- 19. The purpose is a strength to recruit
- 20. The purpose is a strength to motivate
- 21. The purpose and to create a community
- 22. Environnemental impact Supplier access and viability Energy Use Some purpose consequences Water Use Company Productivity Employee Health Employee Skills Worker Safety How to reinvent capitalism - Michael Porter January 2011 - Harvard Business Review
- 23. Whats the purpose of these brands?
- 25. Focused on mobility of people... They dont only make cars anymore, they create the future.
- 27. Is it still changing the status quo?
- 29. Help people for their memories
- 32. Understand Observe your potential users
- 34. Understand Find and bring a relevant solution
- 35. The experience The new key
- 37. Its what you do, not what you say, that matters.
- 38. How to give a remarkable experience for the customer ?
- 39. the Purple Cow 束You can't be remarkable by following someone else who's remarkable.損 Seth Godin
- 40. Take their point of view
- 41. Make your experience unique
- 42. The experience is your purpose demonstration.
- 43. 7 dimensions Play with them to give a speci鍖c memory to your user.
- 44. Waouh ! dimension You positively surprise.
- 45. So beautiful dimension You play on the aesthetic aspects of the experience.
- 46. The already dimension You offer something that surpasses whats existing today.
- 47. Well thought dimension Each details of the experience is prepared and anticipated.
- 48. Respect dimension Your experience has a signi鍖cant social impact.
- 49. Friendly dimension You offer some positive, agreable or personalized interactions to your customers.
- 50. Good offer dimension Your bene鍖t/price ratio is excellent or new.
- 51. Some other tools
- 52. To create a competitor free market and leave the price war, 鍖nd your blue ocean. The Blue Ocean Strategy
- 53. the Wii example The strategic canevas enables you to create another value curve.
- 54. the business model canevas Forget your business plan, only test and retest your business model canevas.
- 55. The contexts The new targets.
- 56. Some examples
- 58. Facebook Ads $ 1,8 billion 2010 Google Adwords $ 19 billions
- 59. Click to discover the other examples
- 60. 束 Brands need to see themselves as value creators, adding value to contexts where their value is appreciated and needed. They need to investigate and explore these contexts, surrounding their 損 brands and products, and take ownership of them. Helge Tenno
- 61. If you think I can help you, youre probably right and Ill be happy to do so. You can visit www.brand-utility.com or send me a mail mail@brieuc.biz