What is Your Personal Brand Type? How to Increase your Personal Brand Value & Visibility
- 1. What is Your Personal Brand Type? (What Chocolate Cookies Teach You About Your Personal Brand Value & Visibility) www.victoriabaylor.com
- 2. Meet Victoria Baylor I Help Entrepreneurs and Professionals with their Self- Marketing and Monetizing their Unique Talents. I do so by helping them overcome limiting beliefs and confidence issues so they can create a Personal Brand that increases their Value and Visibility. Consultant- Personal/Visual Branding- I do one on one Consulting (image management, brand remediation, etc.) I also provide visual branding services such as PowerPoint, business cards, Curriculum development, etc. Speaker/ Teacher- Business & Social groups, churches, etc. Personal Branding Strategist | Intuitive Mindset Coach www.victoriabaylor.com
- 3. My Philosophy…. ? Every Woman has an AMAZING & UNIQUE Genius ? Every Person should First be DEFINED by their UNIQUENESS FIRST not just their work ? True Success in business starts with being INWARDLY CONNECTED to yourself ? Your Personal Brand should reflect your Authentic VALUE on ALL LEVELS
- 4. Standing Out in your Market is Critical! You have 3 Seconds to make an Impression! Want to know how many advertisements people are bombarded with everyday?
- 5. How Do People Perceive You?
- 6. What Do You Want?
- 7. What Personal Branding Really Means… ? Reputation & Image ? What People Come to Experience from You ? Your Value Value + Relationships= Visibility, Connections, & Profitability
- 8. What is your Personal Brand? 1. Reputation & Image 2. Your #1 Empowerment Tool 3. It determines the Success & Failures of your Business 4. It is 100% Your Responsibility How Do People Perceive You? Values Beliefs Confidence, etc. Body Language Appearance Digital Footprint,etc. Internal Factor External Factors
- 9. ? Attract your idea clients ? Become known as an Authority ? Attract opportunities (speaking, appearing on tv or radio, being a panelist, joint venture partnerships) and etc. ? Gain Referrals ? Charge higher premiums for services ? Build Loyal Fans Opportunities & Benefits of having a Strategic Personal Brand Enjoying the Perks
- 10. What is your USP—Unique Selling Proposition? How are your Differentiating yourself? What is your Verbal Identity? What is your Visual Identity? What are your Personal Brand Strategies?
- 11. Let’s Look to the Cookie Aisle for Answers Positioning is Everything In Business too! Benefits of Positioning Yourself: ? Attract idea clients ? Become known as an Authority ? Attract opportunities ? Gain Referrals ? Charge higher premiums for services ? Build Loyal Fans The Best Cookies are Placed at eye level so everyone can see them first.
- 12. Got Issues? Evaluate Your Personal Brand =Visual + Verbal Identity
- 13. “3 Types of Personal Brands” Which Cookie Are You? Crumbled Defective Harmonious Consider Your Recipe-
- 14. Symptoms: ? I don’t know what to do in my career or business ? I feel I’m being pulled all over the place ? I don’t know/understand my value and talents? “Crumbled” Personal Brand ? Confusion ? Limitations ? Doubts & Insecurities ? Feeling Overwhelmed ? Try to do everything
- 15. “Defective” Personal Brand Symptoms: ? I know who my tribe is but I don’t know how to fully connect with them? ? I know I have an issue with __________ but I’ll get around to fixing it. ? It’s hard to get paid what I desire. I always have to discount my prices to get interest. ? “Blindspots” ? Inconsistencies ? Self-Sabotage
- 16. “Balanced” Personal Brand ? Internally/Externally connected ? Self-Aware ? Authentic ? Understood by Audience Symptoms: ? I know my Value and exactly what my tribe needs. ? I have well defined vision and goal in my business that are working. ? I can expand my services and/or products to provide more value.
- 17. 3 Tips to Creating an Effective Personal Brand 1. Get Clarity How are you perceived? Who are you and who do you serve? 2. Skyrocket your Confidence Are you boldly showcasing yourself? 3. Communication Are you creating relationships with the right people? Does your tribe understand you?
- 18. “3 Types of Personal Brands” You Control Your Perceptions & Success! Crumbled Defective Harmonious Which Cookie Are You?
- 19. THANKS! Any questions? Let’s Get Connected: www.victoriabaylor.com Victoria@victoriabaylor.com www.facebook.com/victoriabaylorpage www.Instagram.com/victoriabaylor LinkedIn Victoria Baylor FB Group: Women Personally Branded for Profits and Prestige Need Visual or Personal Branding Services? - Contact Victoria directly at Victoria@victoriabaylor.com